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Personal Brand Plan Model

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Stefano Principato
Stefano Principato

A sequential path to define your personal marketing plan and then develop your own personal brand to help freelancers, consultants and professionals.

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PERSONAL BRAND PLAN by Stefano Principato 12 Ps of Personal Branding 2.0 Personal asset Personality: Thinking, Feeling, Sensation, Intuition Passion: what are you passionate about? Professional asset Purpose: mission, vision, values Potential: education, experiences, expertise Swot Analysis Strenghts / Weaknesses Opportunities / Threats Professional strategy Professional goals: S.M.A.R.T. Positioning: unique value proposition Network strategy People: who are your customers? Partners: who can work with you or can support you? Marketing strategy Performance: what are you really selling? Pricing: revenues/ expenses Packaging: visual & touch point Promotion: on & off line Process: Discover, Create, Communicate, Mantain Strategic approach: Analyse, Plan, Do, Monitor Personal Marketing: strategy Self Marketing: promotion Personal Branding: reputation Stefano Principato 2011 http://marketingpersonale.blogspot.com

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  • 1. PERSONAL BRAND PLAN by Stefano Principato 12 Ps of Personal Branding 2.0 Personal asset Personality: Thinking, Feeling, Sensation, Intuition Passion: what are you passionate about? Professional asset Purpose: mission, vision, values Potential: education, experiences, expertise Swot Analysis Strenghts / Weaknesses Opportunities / Threats Professional strategy Professional goals: S.M.A.R.T. Positioning: unique value proposition Network strategy People: who are your customers? Partners: who can work with you or can support you? Marketing strategy Performance: what are you really selling? Pricing: revenues/ expenses Packaging: visual & touch point Promotion: on & off line Process: Discover, Create, Communicate, Mantain Strategic approach: Analyse, Plan, Do, Monitor Personal Marketing: strategy Self Marketing: promotion Personal Branding: reputation Stefano Principato 2011 http://marketingpersonale.blogspot.com