1. Social Media is COOL
agreed?
BUT……………………………………….

2. WHERE IS THE
MONEY?????????

3. SOCIAL MEDIA AIN’T FREE
AND MONEY DOESN’T GROW ON TREES

4. Social Media Takes

5. 2. PEOPLE

6. 3. TECHNOLOGY

7. and 4. CONSTANT LEARNING

8. ALL OF WHICH ARE SCARCE
RESOURCES FOR A COMPANY

9. BY INVESTING IN SOCIAL MEDIA YOU
ARE TAKING MONEY AWAY FROM
OTHER DEPARTMENTS
AND WORKERS

10. SUCH AS BOB THE ‘ACCOUNTANT’

11. OTHER RESOURCES COULD INCLUDE
• MARKETING
• PR
• SALES
• OVERHEAD
• ACCOUNTING
• IT
• ADVERTISING
ALL OF THESE RESOURCES ARE NECESSARY AND LEAD TO SPECIFIC RESULTS!!

12. IF SOCIAL MEDIA TAKES AWAY THESE
RESOURCES IS IT REALLY A….
THRILLER

13. Or… A SMOOTH CRIMINAL

14. IS SOCIAL MEDIA SIMPLY A GOTTA
HAVE IT THING
• http://www.youtube.com/watch?v=kTFZyl7hf
Bw#t=3m49s

15. OR CAN IT LEAD TO SOMETHING
BETTER

16. ASK NOT WHAT YOUR SOCIAL MEDIA
CAN DO FOR YOU, BUT WHAT YOU CAN
DO FOR YOUR SOCIAL MEDIA

17. BUT MICHEAL, OUR TWITTER
ACCOUNT HAS OVER 10,000
FOLLOWERS, AND OUR YOUTUBE
PLANKING VIDEOS ARE GETTING
100,000 VIEWS.
IM SORRY BUT YOUR SOCIAL
MEDIA ISN’T BRINGING
DUNDEE ANY MORE
REVENUE. WE NEED TO TAKE
IT OUT OR MAKE IT WORK.

19. WE HAVE GOT TO
START TYING
SOCIAL MEDIA TO
BUSINESS RESULTS
BUT HOW?

22. SEVEN STEP METHOD TO DETERMINE
ROI
• STEP 1: Establish A Baseline
• STEP 2: Create Activity Timelines
• STEP 3: Look at Sales Revenue
• STEP 4: Measure Transactional Precursors
• STEP 5: Overlay All Timelines
• STEP 6: Look for Patterns
• STEP 7: Prove Relationships

23. STEP 1: Establish a Baseline

24. STEP 2: Creating Activity Timelines

25. STEP 3: Look at Sales Revenue
AND # OF SALES TRANSACTIONS

26. STEP 4: Measure Transactional
Precursors

28. STEP 5: Overlay All Timelines

29. STEP 6: Look for Patterns

30. STEP 7: Prove Relationships

31. Conclusion
• ALL SOCIAL MEDIA CANNOT TO BE USED BY
ALL INDUSTRIES
• IT MUST PROVIDE A POSITIVE ROI
– Since after all Business is Business
• Metivana and Stocks

32. I’m Sorry MC Hammer You Can Touch Social Media