2. • Create authoritative content people
want to read & share
• Examine competitor back-links
• Post as a guest on high-ranking
websites ..Read Blog post
• Network in social media
• Reclaim your brand. Get linked where
you’re mentioned
3. • Influences Page Rank
• Google+ Profile for all your authors
• Author claim their authorship
4. • “Canonical” = the one best URL
• Tell search engine which page is
preferred (in case of duplicates)
• Consolidates the power of a page
• Permanently redirects (301) to
canonical: full link value
5. • HTML tags tell search engines
what the page is about
• Richer search results
• Better search engine rankings
6. • Web pages alter their appearance
according to device
• Single HTML code for the pages
serves desktop & mobile
• Easier for users to interact
with, share & link to …Read Blog
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