1. Nielsen Resources and Services
for Business Faculty and Students
February 26, 2014
Carol Smith,
Library Director,
Liaison to ASU School of Business
2. Overview
1. New and coming soon at Nielsen
2. Business resources at Nielsen: current,
needed, trial databases
3. What librarians would like students to know
4. What librarians would like faculty to know
4. New and Coming Soon
New:
• Mission, vision, values statements
• New 2013-2016 Nielsen Library strategic plan
Coming soon:
• New faculty orientation workshops
– March 18, 2:30pm and March 19, 10:00am, Nielsen lab
• Institutional repository
• Tech “petting zoo”
• Increased textbooks on course reserves
• Writing Studio satellite location
• New databases
5. New Databases Debuting July 1
New:
• ProQuest Dissertations and Theses – Full Text
• Mental Measurements Yearbook – Unlimited
Seats
• Francis and Taylor Behavioral Science Collection
(157 journals)
7. 2. CURRENT AND DESIRED
BUSINESS RESOURCES
AT NIELSEN LIBRARY
8. Current Nielsen Business Databases
1. Business Source Complete
2. LexisNexis (company, legal, news research)
3. Wall Street Journal Online
4. Regional Business News
vs. U. of Central MO business databases
9. Business Databases to Consider
• EBSCO EconLit with Full Text
• ProQuest Entrepreneurship
• Value Line Investment Survey Online
• Safari Tech and Business Books
• Euromonitor Passport (formerly Global Market
Information Database) **
10. Trial Database
Euromonitor Passport:
• A comprehensive resource for global market
analysis that includes industry, country, and
regional reports, extensive statistics, and
consumer and company market share data.
The trial runs through March 31, 2014.
12. Student Essentials
• Ask a librarian!
– Reference desk
– Research consultations
– AskAcademic web chat
• The World is Your Library
– Prospector (books, DVD’s, other physical items)
– Interlibrary loan (articles)
Primary customer is business, not academia.
Global in focus
Expensive ($16,300), but want to show you what’s possible
Example: food trucks (Michael Rugg)
Show:
1. Consumer Lifestyles in the US report - bro
2. Food Trucks report (Michael Rugg)
3. IndustryTravel and TourismLatest AnalysisUSA
4. CountriesEconomyUSA
I’ll be covering further in new faculty workshops, but just the key items
Particularly mba students
You can help us
Not for its own sake - there’s a greater purpose. GECC looking to build in info lit into gen ed standards
