In the past few years, it has become significantly easier to distribute video on the Internet. As a result, brands can struggle to grab the attention of their target audience.
12. 83% of human learning is visual
Source: hp.com/large/ipg/assets/bus-solutions/power-of-visual-communication.pdf
40% of people will respond better to
visual information than plain text.
Source: webmarketinggroup.co.uk/Blog/why-every-seo-strategy-needs-infographics-1764.aspx
13. News publishers tripled their
video content.
Retail and Automotive advertisers
quadrupled programmatic video
spending.
Source: http://ssl.gstatic.com/think/docs/video-advertising-momentum-infographic_infographics.pdf
2 of 5 video ads are from
advertisers new to digital video.
14. more people correctly remembered ad
details when exposed to an ad across
4 platforms as compared to TV only.
Source: http://www.thinkwithgoogle.com/statistics/the-power-of-online-video.html
decrease in accidents and deaths as
compared to the previous year after
Australian Metro’s “Dumb Ways to
Die” Video.
Source: http://returnonx.com/dumb-ways-to-die-successfully-keeps-many-alive/
21%
17%
15. YouTube reaches more 18-34
year-olds than any cable network
18-34 year-olds choose brands 2x more strongly
when brands engage them on their passions and
interests vs. grab their attention with a one-off
viral video
Source: http://www.thinkwithgoogle.com/research-studies/youtube-insights-stats-data-trends-vol4.html
YouTube reaches 6x more 18-34
year-olds than Top 5 full-episode-
players combined.
16. 40% of the top 1,000 shared
Instagram videos are posted by
brands.
Source: http://returnonx.com/40-percent-of-top-1000-most-shared-instagram-videos-are-
posted-by-brands-and-instagram-users-want-their-mtv/
17. Mobile engagement rocketed by
265.7% in 2013.
Source: http://returnonx.com/40-percent-of-top-1000-most-shared-instagram-videos-are-
posted-by-brands-and-instagram-users-want-their-mtv/