1. Pakistan telecommunication
network
1PTCL

2. Presented by:
Anam Afzal(02)
Aqsa Omar (07)
ChandniSaleem (10)
2PTCL

3. vision
 To be the leading
Information and
Communication
Technology Service
Provider in the region by
achieving customer
satisfaction and
maximizing
shareholders' value'.
3PTCL

4. Mission
 To achieve vision by having:
An organizational environment that fosters professionalism,
motivation and quality
An environment that is cost effective and quality conscious
Services that are based on the most optimum technology
"Quality" and "Time" conscious customer service Sustained growth in
earnings and profitability
4PTCL

5. Core values
5PTCL
Professional
Integrity
Customer
Satisfaction
Teamwork
Loyalty to
the Company

6. Pakistan Telecommunication Company Limited (PTCL) is a mega corporation and a
leading telecommunication authority in Pakistan
provides telephonic and internet services nation-wide
backbone for country's telecommunication infrastructure
manages and operates around 2000 telephone exchanges across the country
the 62% shares remains under the management of government-ownership of state-
owned corporations (SOEs) of Pakistan.
26% of shares and control was sold to Etisalat Telecommunications and the
remaining 12% to the general public in 2006 under an intensified privatization
programme.
6PTCL

7. 7PTCL

8. Strategies
8PTCL
Implementa
tion of ERP
Management
in today
environment
Focus
strategy
Quality
awareness
program
Business
strategy

9. Implementation of ERP in T&D
 ERP is useful from standardization and lower maintenance to easier and
greater reporting capabilities, typically kept in one database.
 The project has been given the. ERP is useful name Project A-SURE, where
A=Agility, S=Security, U=Unity=Reliability, E=Excellence; these are the
objectives of this project.
 For company, ERP means a system that will hold data across the whole
enterprise of PTCL / Paknet / Ufone.
 .When the ERP system is installed, greater agility in meeting the needs of
customers, suppliers and staff should be possible.
9PTCL

10. Training &Development
 Orientation is given to new employees according to :-
 manual/forum
 Policies
 Rules and Regulations of the organization.
 kind of Duties and responsibilities to be performed.
 tell him/her about Routine Task of company.
 Tell him/her about work and also do Communication to colleagues and
immediate boss.
10PTCL

11. Types of Training
 On the job training
 Of the job training
11PTCL

12.  On-the job Training:
 It includes learning by observation of their higher level of employees
such as
 Training by supervisor
 Training by colleagues
 Learning by doing
 Off-the job Training:
 For off-the job training PTCL have training centers
 PTCL training centre
 ITC academy Islamabad
 From recent 3 years their own former or existing employees give
training to new employees and after training they also evaluate the
difference in performance.
12PTCL

13.  Compensation:
 PTCL provides compensation to their employees according the work or
task or goal he/she has achieved in the company .
 Facilities
 PTCL provides Different facilities to their employees such as
 Free internet service
 Free telephone facility at office and home
 Transport facility
 Medical facility
 Accommodation facility
13PTCL

14. Business strategy
 As the Ptcl growing its position as the leading ICT service provider and
a profit leader, a five year Strategic Master Plan for the Company,
targets, timelines and ownerships was developed by the PTCL
management
 Defining yearly targets on market shares
 various voice and data services
 Restructuring of the organization
 formulation of IPTV
 Triple Play and converged services
 Investment strategies such as Assets Management for risk
diversification and improved Return on Investments.
14PTCL

15. Quality awareness program
 In order to create quality awareness and skills improvement of PTCL
staff, a 3-year QA plan has been made.
 The project is scheduled from March 2007 to December 2009.
Following four types of programmes are under the work plan:-
• Installation Quality Standards
• Quality Auditor Course
• Companywide Quality Awareness
• ‘Train the Trainer Programme’ offered to the faculty of training
canters.
15PTCL

16. Focus strategy
 PTCL through diversification and assorted products and services could
retain its fundamental presence in the Telecom Sector.
 Introduction of DSL Broadband services across major cities with plans
to include more cities in times to come will enhance the revenue base
of PTCL.
 Stiff competition from other cable based broadband service providers
and local cable operators still persists.
16PTCL

17. Management in today's
environment
 PTCL recently launched three brand new packages for its consumers.
 But where every other telecom in the country is slashing its call rates
and finding other ways to make money, PTCL has actually increased its
rates!
 While almost brilliant in their design, the new packages can and will
inflate your telephone bill quite a bit.
17PTCL

18. supplier
 Input TIP from Haripur
 internal inputs also from Siemens
 Erickson
 Huawei outdoor optical fibre system from Z-T china including DSL
facility.
18PTCL

19. 19PTCL

20. strength
 Largest operational network and infrastructure within ICT
(Information Communication Technologies) segment.
 An integrated Monopoly
 Market leadership in Local loop, Wireless local loop (WLL) and fixed
telephony.
 PTCL (Ufone) is market challenger in GSM segment
 Competitors still depend on PTCL network either directly or indirectly
 Experienced Telecom Resources
20PTCL

21. Weakness
 Not been able to nurture its growth around customer services oriented
strategy
 Internal organizational and business processes issues
 Monopolistic culture has further added to its complexities
 Over employment & low productivity.
 Slow decision making including external interferences.
21PTCL

22. opportunities
 Have vast infrastructure and real estate assets which can be leveraged
further.
 Global connectivity reliability has been improved.
 PTCL is expanding the long distance and infrastructure side through
spreading out two sea-me-we submarine cables.
 Partnership with new entrants in a deregulated environment.
22PTCL

23. Threats
 Increased competition in long distance continues to exert pressure.
 Exposure to market competition
 Migration to Cellular Networks
 Ability to Attract & Retain Quality Professionals
 Reduction in International Settlement Rate taxable revenue base
23PTCL

24. promotion
 Advertizing
 Sales promotion
 Personal selling
24PTCL

25. Advertizing
 In promotional mix, PTCL’s main stress is on advertising in print and
electronic media.
 PTCL periodically places its advertisements in print media on services like
 H/Qs hotline0800-44544
 Caller line identification (CLI)
 Voice Messaging Service
 Digital Facilities
 PTCL Prepaid Calling Cards
 Inquiry 17
 Complaint 18, phone bill cards prepaid telephone etc to remind the
customers of these services. Sometimes, corporate ads are also released to
print media to mark special occasions.
 PTCL’s Commercials on “Prepaid Calling Card”, “CLI”, “Voice
Messaging”, “Digital Facilities” etc are also broadcast immediately on
electronic media as reminders to customers
25PTCL

26. Sales Promotion
 PTCL charges 1/3rd rates on national calls from 06:00 pm – 07:00 am
and local calls are free from 11:00 pm to 06:00 am to promote the usage
of its telecom network.
 Moreover, PTCL offers special rate packages on special occasions like
Ramadan Package and EID package, which offer customer reduced
rates for specific timings.
 For Example, In EID Package PTCL charges half rates from 6:00am -
6:00pm and quarter from 6:00pm – 6:00 am to attract customers to use
its telephone service.
 These rates result in increased revenue for PTCL and also facilitate the
customers to talk to their near and dear ones on these special occasions
on affordable rates.
26PTCL

27. Personal selling
 At the moment, PTCL’s Customer Services Centres are playing the role
of sales outlets.
 Customers can market telephone calls; send fax messages from these
Customer Services Centres.
 They can also get connected their telephone bills and get duplicate
bills from these outlets.
27PTCL

28. 28PTCL

29. Products
 Landline
 EVO wireless broad band
 Broad Pakistan
 IPTV service (smart tv)
 V – fone
 Statellite communication
29PTCL

30. Landline
 PTCL landline has always been a part of family and providing services
from generations.
 PTCL gives its customers highest quality at very affordable rates along
with attractive packages and Value Added Services to choose from.
30PTCL

31. EVO Wireless Broadband
 PTCL EVO 3G Wireless Broadband is
Pakistan’s fastest wireless internet
which offers its customers – “superior
3G internet experience”.
 PTCL EVO gives its customers the
advantage of nationwide roaming
with seamless internet connectivity
across Pakistan.
PTCL 31

32. Broadband Pakistan
 Launched in 2007, PTCL Broadband Internet has acquired over 1
Million Broadband customers in over 2000 cities and towns across
Pakistan.
 PTCL made the broadband technology affordable by lowering the
barriers to entry, by geographically bringing the service within the
reach of a common user across Pakistan
PTCL 32

33. IPTV Service (Smart TV)
 PTCL entered the media sector on 14th August 2008.
 PTCL SMART TV service using its state of the art Broadband network
employs the IPTV (Internet Protocol TV) technology.
 Branded as ‘PTCL Smart TV ’, the service includes Interactive
Television, Broadband and voice telephony all at the same time on
PTCL’s telephone line.
 Currently PTCL Smart TV offers its viewers 125 live channels and over
500 Movie titles through its Video- on Demand service.
• The service is available in more than 50 cities across Pakistan
PTCL 33

34. V-fone
PTCL 34
 PTCL also continues to be the
largest CDMA operator in the
country with approximately 1.4
million Vfone customers.
 It gives the liberty of payment in
both prepaid and post-paid
options.
 It offers fixed wireless telephone
for your homes & business
International Network

35. Satellite Communication
 PTCL has Intelsat Standard Earth Stations near Karachi and Islamabad.
 These installations provide the diversity for International voice
connectivity and also work as Hub for domestic satellite users.
 There are four Intelsat Standard B Earth Stations at :
 Islamabad,
 Gilgit,
 Skardu and
 Gwadar.
PTCL 35

36. Corporate responsibility
 PTCL employees donate One-Day salary for IDPs.
 Donation to SOS Villages
 Scholarships for Persons with Disabilities
 Collaboration with Universal Service Fund (USF)
 Donation to Earthquake victims in Baluchistan
 Donation to Benazir Income Support Program
 Sponsoring Event at LUMS
PTCL 36

37. Services
Ptcl divide their services into two parts: -
1. Services for consumers
2.Services for corporate customers
1- Services for consumers
These services are basically for the common users(Individual/home
users) those use telephone in their home/work place and they are
basically non business users.
New telephone connection
PTCL is presently the only telecom company, who provided fixed-line
telephony in the country.
So whenever, any Private business concern or any individual needs a
new telephone connection for provision of telephone service.
PTCL 37

38. Value added services:
 Caller Line Identification (CLI)
Calling line Identification (CLI) allows customers to identify the
caller before picking up the phone receiver.
 Prepaid calling cards
PTCL calling card is the most popular choice of millions of customers
all over the country.
 E-Bi lling payment
Billing system is a part of customer services.PTCL launched a new
billing service which is available through “ PTCL Calling Card” This is
another service from PTCL. This service is basically providing billing
solutions for the users
PTCL 38

39. Digital facilities
PTCL offers a variety of features to digital exchange customers like:-
 Hotline
 Abbreviated Dialling.
 Call Waiting
 Don’t Disturb
 Call Transfer on (a) Busy (b) No Reply (c) Immediate
 Wake up call
 Absent Subscriber
 Code Barring
PTCL 39

40. Services for corporate customers
• PTCL is striving hard to facilitate its valued corporate customers at
each level of service.
• PTCL offers a host of unmatched services to suit the needs of the
Corporate Customers.
Other business specific services include
• 0800-Toll free number, 0900-Preminum rate services, VPN-Virtual
Private Network, Audio Conference Service, Digital Cross Connect
(DXX), ISDN (Policy), Teleplus (ISDN/BRI), Digital Phone Facilities/
Modification Charges, UAN, UIN.
PTCL 40

41. White Label Services
• PTCL White Label Services are focused on speed and simplicity at
minimal apex.
• This will enable our customer to offer their own branded WLL, DSL etc
to customers nationally, together with an array of key support services.
PTCL 41

42. Subsidiaries
Ufone
• Ufone (Pakistan Telecom Mobile Ltd) a
wholly-owned subsidiary of PTCL
commenced its operations on 29th January
2001 as a GSM 900 service provider.
• it has expanded its coverage and customer
base at a rapid pace and established itself
as one of the leading cellular service
providers in Pakistan.
• Ufone is now considered to be one of the
most active, aggressive and innovative
players in the mobile sector of Pakistan.
PTCL 42

43. Key Accomplishments
 Ufone has always played a pivotal role in the development of the
cellular market in Pakistan.
 For the most part, it has been a step ahead in introducing innovative
products to the market.
 Ufone was a pioneer in launching the GPRS services and Multi-media
Messaging Service (MMS) in Pakistan,
 and lead the way in introducing Post-paid GPRS international roaming
and prepaid international roaming for these services in the Pakistani
market Telecommunication Authority (PTA).
PTCL 43

44. Performance
• The customer focus and best offering has allowed Ufone to build a
subscriber base of over 24 million in less than a decade.
• Ufone has network coverage in 10,000 locations and across all major
highways of Pakistan.
• Ufone also offers Pakistan’s largest GPRS & BlackBerry Roaming
coverage available with more than 233 Live Operators across 126
countries.
Brand
• Ufone changed the image of mobile phones from a luxury only
affordable by the elite, to a necessity affordable by the common man.
• Ufone increased its focus on the youth segment (which comprises 50%
of the population), with the Prepay brand.
• By designing market focused products, Ufone’s brand team launched
aggressive campaigns, which further increased the brand equity.
PTCL 44

45. International Coverage
• Ufone provides International Roaming facility with more than 307 live
operators in more than 140 countries.
• Ufone has GPRS roaming agreements with several international
operators and also provides prepaid roaming facility to selective
destinations.
Customer Service
• Ufone is proud to have an efficient and friendly customer service
through 23 company-owned Sales & Customer
• Service Centers and nearly 250 franchisees across the country.
Network Coverage
• Ufone has network coverage in more than 10,000 locations across the
country.
PTCL 45

46. CONCLUSION
PTCL accountings and financial system for planning and controlling the
activities are satisfactory.
Privatization of company would improve the working of organization and
its overall efficiency. New partnership Eitisalat is trying to enhance PTCL
status in the Telecom sector and further strengthened the existing strong
bands of friendship between Pakistan and UAE.
PTCL must have to introduce automation in its processes and improve
MIS system. In wake of change of corporate orientation from
engineering to commercial each employee will have to change his
attitude the way he works accordingly. PTCL will have to open up to
reality and the changed world outside to grab business share. New
challenges require new approach from PTCL. Everyone will have to gear
up to achieve better customer satisfaction.
PTCL 46

47. PTCL 47