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Its A Fugitive Production!Target Audience Research,[object Object]
Target Audience,[object Object],Before starting to plan your movie it is important to research and set in your mind who is this movie being made for, which age group or people do you want to attract and what type of people you want to watch your movie. Knowing this will make it easier to realise what content you will need to add in your movie because different people watch movies for different reasons. For example some young teenagers  and young adults enjoy watching movies which contain genres like thriller, violence action and many more  where as audiences who are 35 or 40+, may enjoy movie genres like romance, family, sci-fi , western, war and many more. ,[object Object],It is also crucial to get the target audience right due to the fact that if a lot of time and money has been put into this one movie you obviously want a positive outcome such as attract people to come and watch the movie, be number 1 in the box office also as a business make a profit on the other hand if all this is done incorrectly then the impact which the company or business will face will be dreadful.,[object Object]
The Audience,[object Object],The audience is split into many different into different categories and section to start off with there is social class, which gets splits into four different sub headings, position in society, working class, earnings and upper and lower class. All these are summed up with the heading upper class who are also known as aristocracy, middle class who are described as financially comfortable and working class who are described as lower paid jobs or manual workers.,[object Object],A: Lawyers, Doctors etc highly professional ,[object Object],B: Teachers, Office managers etc,[object Object],C1: Clerical Staff – office workers, customer service ( A, B & C1 are in a section known as the White Collar),[object Object],C2: Skilled Manual Workers,[object Object],D: Unskilled Manual Workers ( C2 & D these audiences are put into a section called Blue Collar ),[object Object],Demographics:,[object Object],Demographic segmentation is a name in which characteristics of people such as sex, age, ethnicity, income, family size, occupation, education, marital status, social class, and stage of the family life cycle are split into different categories to end up with a target audience for a film,[object Object]
Physiographic,[object Object],Physiographic is a method used within the film industry to split the audience into 7 sections and what is most important to them.,[object Object],The audience is also categorised by their lifestyle by ,[object Object],realising lifestyle explains, what their income is like and ,[object Object],how they would go about spending, obviously some ,[object Object],people would stop and think about what they are about,[object Object],to purchase before purchasing,[object Object],Lifestyle:,[object Object],Clam: someone who carefully uses their money and ,[object Object],thinks before spending. ,[object Object],Yaks: Single and adventurers ,[object Object],Dinky: Dual income with no kids,[object Object],Mice: Money is coming in easy,[object Object],EWE:  Expert with expensive lifestyle	,[object Object]
Questions,[object Object],To get an idea of who my target audience will be I set out a questionnaire which I handed out to 20 people aged from 11-40. Here the questions asked:,[object Object],Are You Male or Female?,[object Object],How Old are You?,[object Object],What Is Your Favourite Movie Genre?,[object Object],Do You Watch A Movie Due To The Director?,[object Object],Do You Watch A Movie Because Of The Actors?,[object Object],Do You Prefer British Movies Or Hollywood?,[object Object],The next slide shows the feedback results.,[object Object]
Its a fugitive production
Its a fugitive production
Do You Watch A Movie Due To The Director?,[object Object]
Do You Prefer British Movies Or Hollywood?,[object Object]
Existing Movies Target Audiences,[object Object]
Its a fugitive production
Conclusion,[object Object],Now that I have come to the end of my target audience research I have realised what my possible target may be, I believe my Thriller/Horror movie will attract  more males than females, from the age of 15-24, their lifestyles would be YAKS and MICE,  the type of audience my movie will be for Aspirers,  Resigned , Strugglers and finally Explorers.,[object Object]

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Its a fugitive production

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