This document discusses researching a target audience for a new movie. It explains that understanding who the movie is being made for will help determine the appropriate content. Different age groups and demographics enjoy different genres. The target audience should be identified carefully so the movie attracts viewers and makes a profit. The audience is then categorized by social class, demographics, lifestyle, and other groupings to help define the target market for the film. A questionnaire was administered to further understand preferences of potential viewers. The conclusion identifies the likely target audience for a thriller/horror movie based on the research.