1. INTHE NAME OF ALLAH,THE MOST GRACIOUSTHE MOST MERCIFUL.
2. Presented to : HO JICC
Presented by:
AqeelTahir JawadAbbasWaqar Siddiqui
3. Research is an inquiry or investigation.
Process that is organized, systematic, data-based
critical and objective.
Its purpose is finding solution to a specific problem.
Business Research
A systematic inquiry that provides information. to guide business
decisions to make well informed and timely decisions.
4. Scientific research focuses on solving problems.
It pursues a step-by-step logical and rigorous method to
scientific research is more objective than subjective.
It analyzing situational factors surrounding any problem.
It control phenomena through prediction and explanation.
Identify
gather
Analyze
conclusion
5. Effect of Scientific investigation and managerial decision making.
It applies to both basic and applied research.
It enables managers to deal with problem
It help managers to state findings with accuracy and confidence.
Every organization have their R&D department.
Sense Spot Deal
6. We will explain each of these characteristics in the context of the following
example
Consider the case of a manager of P&G who is interested in
investigating how employees` commitment to the organization can be
increased.
7. Research must be started with a definite, clear aim, objective and
purpose.
Research findings must be beneficial for organization.
For example an increase in employee commitment will be
beneficial for organization
It will translate into less turnover, less absenteeism, and
increased performance levels .
8. Rigor connotes carefulness during research.
It also refers to degree of exactitude in research investigations.
Chosen sample should be true representative of whole organization.
Method adopted for collecting data should be appropriate.
Research process should be free from personal and emotional biases.
9. Testability refers that hypothesis must be testable.
Hypotheses are tentative yet testable statements.
They are derived from theory or theory based.
It must be able to testify by applying certain statistical tests
experimentally.
10. Results should be supported again and again when the same type of
research is repeated in other similar circumstances.
Replicability will gain confidence in the scientific nature of our research.
Replicability brings exactitude and accuracy in research findings.
11. Precision refers to the closeness of the findings to reality.
Precision reflects the degree of accuracy of the results .
We ensures that our findings are close to reality.
So that we can place reliance or confidence in the results.
In social sciences confidence level is 95%.
12. The conclusions drawn from information should be objective.
The findings should be based on the facts .
The more objective the interpretation of the data, the more scientific the
research investigation becomes.
13. Generalizability refers to the scope of applicability of the research
findings in one organizational setting to other settings.
The wider the range of applicability of the solutions generated by
research, the more useful the research is to the users.
14. Parsimony refers to simplicity in explaining the phenomena or
problems that occur.
It is Level of understanding in generating solutions for the problems.
Economy in research models is achieved when we can build a lesser
number of variables.
Those variables would explain the variance far more efficiently than a
complex set of variables.