1. MARKET OF FOLDABLE LENSES
IN CENTRAL UTTAR PRADESH
Presented By:
APARNA
(MBA III SEM)
Goel Institute of Technology & Management
Near Indira Canal, Faizabad Road, Lucknow (U.P.) India
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2. OUTLINE
 Introduction
 Profile of Company
 Objectives of Study
 Data Analysis & Interpretation
 Major Findings
 ETOP Analysis
 SWOT Analysis
 Suggestions
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3. INTRODUCTION
 About foldable lenses
 About cataract surgery
 Types of lenses
 Global market of foldable lenses
 Market of foldable lenses in Uttar
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4. PHACO SURGERY
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5. PROFILE OF THE COMPANY
• The study has been done in Bio Tech
Vision Care Pvt Ltd Based at Ahmadabad.
• Research and development activities for
eye care and the ophthalmic surgical
business.
• Enhancing lens implantation through
technologically advanced delivery systems
• New designs for intraocular lenses. 5

6. VISION OF THE COMPANY
 Enhancing vision, Expanding horizons
 Quality of life by bringing an element of
care, clarity and beauty into it, through
the products
 Primary aim is to continue to lead on the
path of growth and high quality of
operations.
 Strong product portfolio
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7. OBJECTIVES OF STUDY
 Market research –meeting with clients to
get to know the over all market of Central
Uttar Pradesh
 To understand company's operation in
the market to achieve the business
objective.
 To analyse Primary Data and Secondary
Data
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8. OPERATIONS OF THE
COMPANY
 DOMESTIC MARKET –Indian Market
covering all the states of India with well
equipped field force.
 INTERNATIONAL MARKET
Global presence in 60 countries
including Europe, South America, the
Middle East, North Africa, South-East
Asia and
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9. VARIOUS PARAMETER
USED IN RESEARCH
Research Design Descriptive
Data Source Primary & Secondary data
Research Instrument Questionnaire
Types of Questionnaire Structure and non-disguised
Sample Plan Lucknow/Kanpur /adjacent areas
Sample Size 50 opthalmologist
Sampling Procedure Non Probability sampling
(Judgment sampling)
Sampling method Personal survey method
through questionnaire
Analysis Descriptive statistics by SPSS
& Excel
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10. DATA ANALYSIS &
INTERPRETATION
Average per day Type of cataract surgery
surgery
1-PHACO
2-EXTRACAPSULAR
No. of surgery each day 3-INTRACAPSULAR
4- OTHERS
6%
22% 14%
22%
1
2 70%
64% 3 2%
Type of cataract surgery
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11. TYPES OF LENSES USED
Reasons to use foldable
1-RIGID 13 2-FOLDABLE 34
lenses
3SINGLE PIECE IOL 3
6%
26%
40%
60%
1-EASY
68%
2-LESS RISK
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12. DEGREE OF SAFTY BY
Pricing of foldable lenses FOLDABLE LENSES
1-Premium Price 2-Economical
1- VERY SAFE 2-SAFE
32%
44%
68% 56%
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13. EFFECT OF PREMIUM PRICE TO PREFERENCE OF BRANDS
PATIENT
1-INDIAN 2-FOREIGN
1-No 2-YES
32%
46% 68%
54%
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14. Opinion About Phaco
DEGREE OF RELEVANCE OF Surgery
FOLDABLE LENSES
1-strongly agree
1-VERY RELEVANT
2-RELEVANT
3-LESS RELEVANT
6%
32%
22%
62%
22% 56%
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15. AGE GROUP
Opinion about the Quality of 1-BELOW 35 2-36-40
Biotech Lenses 3-41-45 4-46-50
1Strongly agree 5-51-55 6-56-60
2-Agree
3Niether agree nor disagree
8% 2%
8%
18%
30% 22% 26%
38%
48%
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16. MAJOR FINDINGS
Factors of using foldable lenses
 Easy to implant
• Less risk factors
 Not much affect of price of the lenses
 More advanced technology
 Less chances of opacity
 Better than hard lenses
 Market share of the company in UP -
35%
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17. ETOP ANALYSIS OF
FOLDABLE LENSES
Environmental sector Nature of Impact I Impact of each sector
Economic development in developing countries
Economic and an ageing population in developed parts of the
world can be attributed to the increase in demand.
The global market for intraocular lenses (IOLs)
Market used in cataract surgery continues to increase as
the number of patients requiring cataract
operations grows.
India needs to be more in exports of IOL in
International comparison of US ,Europe China ,.
Political IOL has no political value
Social Eradication of blindness amongst people
Bulk Suppliers are available in India
Suppliers And raw material are plastic like abs, pc, nylon-
6, pp, pmma-acrylic
Technological up gradation of industry is in
Technological progress 17

18. SWOT ANALYSIS
• STRENGTH • WEAKNESS
* *
MULTINATION DOMESTIC
AL COMPANY
MARKET
* OWN R&D COVERAGE
*
* HIGH GROWTH
POTENTIAL * FOREIGN
* SOCIAL BRANDS
ATTENTION * HEAVIY
TOWARDS HEALTH
DUE TO MERE COMPETITION
DISPOSABLE IN SURGICAL
INCOME
PRODUCTS
* HIGHER LIFE
EXPECTANCY RATE
• OPPERTUNITY • THREAT
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19. SUGGESTIONS
 The supply chain management need to
be improved as during the month they
had some brands out of stock.
 The sales force may work more
aggressively to get more market share .
 The Field force should concentrate more
on the Premium range of products to get
more margins.
 The company should restrict to a single
model to get more market share 19

20. Thank you
for
your
attention !
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