The document discusses strategies for creating viral marketing campaigns. It notes that traditional agencies are outdated and don't understand web 2.0 principles. It provides tips for making content go viral, such as including elements of surprise, originality, sexiness and allowing for social sharing. Metrics of success should include value added to consumers rather than just website hits. The document recommends leveraging social media platforms, empowering early adopters, and following marketing leaders to create effective viral strategies.