17. What You Do? Netflix – Watch as many movies as you want for one low monthly price. SalesForce.com – the world’s favorite CRM software as a service. Wikipedia – A free encyclopedia built collaboratively using Wiki software. 9
18. You do WHAT? Sun Microsystems – Innovative products and services that power the network economy. Sterling Commerce – helps companies optimize and transform their dynamic business network to accelerate revenues and reduce costs. 10
19. Step 1: What the Heck is it? Keep it brief Use simple language Put it front and center 11
21. Explicit Targeting is Powerful ThinkGeek: Selling geek t-shirts for programmers, linux hackers, and open source geeks. VS Customink: your t-shirt expert for teams, schools, companies and individuals. 13