collective tattoo + gallery rebrand 2011 brand manual

© 2011 biss design studio. all rights reserved.
brand manual 2011.11
CLICK HERE FOR FLIP BOOK VERSION

contents
2
intro 3
artwork 4
mission + vision + values 5–8
brand mark 6
brand components 9–16
logo usage + download logo/qr-code, go to page 10
color choices
typefaces
standard communication 17–23
business cards
referral cards
stationery
receipts
promotional merchandise 24–37
collective tattoo + gallery collection
signage 38–44
external + interior signage
materials + finishes
lighting considerations
promotional materials 45–58
flyers + posters + digital banners
bags + tags
bike wraps
contact us + design inquires + cited sources 59–62

introduction to our brand manual standards
our brand manual standards have developed as a result of an indus-
try initiative to finally make a cohesive message + brand identity that
would successfully connect various materials + mediums within print
+ the digital world.
keeping a cohesive, consistent standard with the enclosed guidelines
for the brand identity will:
– help accelerate customer awareness about the
studio’s quality + quantity of services
– help maintain the integrity of the brand mark
– help maintain the quality + value of services to customers
within the studio + gallery
– help unify the employee’s + build confidence within
the business
intro 2
intro
3
3

artwork standards
the logo can be used in any promotional materials that pertain specifi-
cally to the service or event relating to the studio +/or gallery. this
could include: advertising, website content about services + events,
business cards, referral materials, merchandise + any other approved
promotional materials. the logo should NOT be used in general materials
that pertain to a company outside the context of the studio, unless it is
approved by the owners of collective tattoo + gallery. the logo is made
up of two elements: the brand mark + logotype. these terms
will be referred to throughout the guidelines.
brand mark
logotype
intro 2
artwork
3
4

“an expert is someone who tells you
why you can’t do something.”
— alec issigonis

mission + vision + values
mission
our foundation starts here with our mission, which is everlasting just
like a tattoo. our mission is our intentions as a company + serves as
the guide which we weigh our actions + overall decisions.
our mission is;
– to create value + make a difference
– celebrate scientific discovery + human innovation
– to bring a new appreciation + inspiration to the arts
– striving to innovate, inspire + captivate diversity
– to provide a venue for high quality services, artists + artwork
– provide open participation to the general
public in art experiences
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6

vision
our vision serves as the ground work for our foundation + drives every
aspect of our business by describing what we need to accomplish in
order to continue achieving sustainability, quality + growth. our vision
encompasses;
– people: to be a comfortable, creative + inspiring place to
work where people + employees can prosper

– portfolio: produce creative + diverse portfolios of quality work
+ host a variety of gallery events that anticipate,
educate + satisfy people’s wants + needs
– planet: help support, educate + build sustainable communities
within the arts by being mindful of used materials
– productivity: be an open-minded, quality driven, creative + diverse
organization that transcends expectations + supports
the local art community
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7

values
our values serve as a guide for our actions + they describe how we
behave in the business + world. our values are about;
– leadership: having courage to innovate a better future
– collaboration: supporting collective artistry + give back
– integrity: keeping it real
– passion: dedicating heart + mind + soul
– diversity: being as inclusive as our brand + styles + events
– quality: being superior in talent + intuition + creativity
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8

i+den+ti+ty = one studio. one identity. one voice.

tattoo + gallery tattoo + gallery
logo usage – vertical + preferred orientation
collective tattoo + gallery’s brand mark + logotype are meant to be
used together in the lock-up (shown at left of page), at all times unless
otherwise specified. the logo may be reproduced only in the versions
shown in this manual + may not be altered in any way.
clear space + size requirements
the logo should always have a bounding box or “clear space” around
it to separate it from surrounding elements. the smallest size the
logotype can be applied is shown at left. logo should not be any
smaller than 1 inch in width when used vertically.
download logo variations + qr code
click on the appropriate icon to download the correct variation
of our logo for print and digital use, (qr-code is also available only
for merchandise tags, see page 53). qr-code links to our website.
x
x x
x
xx
xx
x
unit “x”
brand components + logo usage + color + typefaces
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10
lock-up unit
of the brand
mark +
the logotype
makes up
the logo
1 inch at smallest
use vertical
logotype
version no
smaller than
the minimum
of 1 inch
allow up
to “x” of
space around
the marked
areas of the
logotype
logo for print logo for web qr-code

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11
logo usage – horizontal orientation
collective tattoo + gallery’s brand mark + logotype are meant to be
used together in the lock-up (shown at left of page), at all times unless
otherwise specified. the logo may be reproduced only in the versions
shown in this manual + may not be altered in any way.
horizontal orientation
if the vertical logo can not be displayed properly for the approved
medium +/or application, the logo can be used in the horizontal
lock-up example that is shown at left.
horizontal orientation size requirements
the smallest size the logotype can be applied horizontally is shown at left.
it should not be any smaller than 1.5 inch in width if used horizontally.
lock-up unit of the brand mark + the logotype
makes up the logo horizontally
unit “x”
x x
x x
xx
xx x
x
1.5 inch at smallest
use the hori-
zontal logotype
version that is
no smaller than
the minimum
of 1.5 inch
allow up to .25 inch of space around the
marked areas of the logotype

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12
vertical logo orientation misuse
it is important that collective tattoo + gallery’s logo is a consistent
mark at all times. the following examples are what NOT to do with the
logo. designers are expected to keep the logotype consistent. please
refer to the contact page if any questions should arise about usage
+/or placement of the vertical logo.
the vertical logotype should not be stretched, cut apart, altered or
changed in any way. please review the misused variations, shown at
left, for examples of how NOT to use the vertical logotype.
tattoo +
gallery
tattoo +
gallery
tattoo +
gallery
tattoo +
gallery
do not tilt
or rotate
the logotype
+ typefaces
should not
change
do not
condense or
expand the
shape of the
logotype
do not
separate
the brand
mark from
the logotype
or overlap
them
do not place
the brand
mark below
the logotype

tattoo + gallery
tattoo + gallery
tattoo + gallery
tattoo + gallerytattoo + gallery
tattoo + gallery
tattoo + gallery
tattoo + gallery
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13
horizontal logo orientation misuse
logo. designers are expected to keep the logotype consistent. please
refer to the contact page if any questions should arise about usage
+/or placement of the horizontal logo.
the horizontal logotype should not be stretched, cut apart, altered or
changed in any way. please review the misused variations, shown at
left, for examples of how NOT to use the horizontal logotype.
do not tilt
or rotate
the logotype
+ typefaces
should not
change
do not
condense or
expand the
shape of the
logotype
do not
separate
the brand
mark from
the logotype
or overlap
them
do not
use just the
logotype or
brand mark
alone
tattoo + gallery
tattoo + gallery
tattoo + gallery
tattoo + gallery
tattoo + gallery
tattoo + gallery
tattoo + gallery
tattoo + gallery

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14
logo misuse; background do’s + don’ts
logo when placing the logo onto a variety of materials + backgrounds.
designers are expected to keep the logotype consistent. please refer
to the contact page if any questions should arise about the usage of
the logo when placed on a particular background.
the logotype should not be placed upon a background that has similar
tonal values +/or hue of that particular logo. if the logo is similar in
tone to the background +/or if the logo is placed upon a busy, overly
contrasted background, the logo will not be readable and therefore,
will fail. please review the misused variations, shown at left, for exam-
ples of how not to use the vertical logotype on busy background +/or
incorrect color combinations.
do not use the
logotype over
a busy pattern
that will make
it unreadable
do not use
the logotype
over a busy
or overly
contrasted
image
do not use
the logotype
on a back-
ground color
that is similar
to the colors
in the logo
do use the
white version
of the logotype
instead of pre-
vious example
above

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15
color
the primary logo should print with pantone black c along with another
plate run of 100 k (black) over top to give it a rich black appearance, if
the background requires the logo to be reversed white on black, use
the single color white version as shown. pantone #877 c is used when
the logo is being printed on a lighter surface.
pantone #877 c
pantone black c
white
c 0, m 0, y 0, k 100

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16
typefaces
the main typeface for collective tattoo + gallery’s body copy is museo
sans 500. body copy should be set in 10pt over 14/leading. the usage
of approved typefaces must be appropriate to layout. museo sans 500
must be used as the body copy typeface in each piece for a consistent
brand presence, however for creative purposes, one can also use
optimus princeps + infrared typefaces if appropriate + approved.
when using optimus princeps +/or infrared, you must use the typeface
sparingly + only in short runs of body + headline copy that consist of no
more than 40 words per body copy + 10–15 words for headlines.
all lowercase or uppercase are accepted. be conscious of readability
of information + hierarchy. make sure the message can be communi-
cated clearly to customers.
museo sans 500
10pt / 14
museo sans 500 is the primary
typeface that is used for headings +
most body copy.
optimus princeps regular
10pt / 14
optimus princeps is an optional
headline + body copy choice if
used sparingly.
infrared regular
10pt / 14

optimus princeps is an optional
headline + body copy choice if
used sparingly.

“design is not just what it looks like + feels like.
design is how it works.”
— steve jobs, 2003
IMAGE: COLLECTIVE TATTOO + GALLERY’S TATTOO GUN

standard communication + cards + stationery + receipts
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18
print + digital business card specifications
as one of the components of standard communication, a business
card acts as a communicator of information as well as a symbol of
collective tattoo + gallery’s work. we have guidelines offered for busi-
ness cards + referral cards. both cards are available in a digital + print
version, which allows for versatility. referrals are one of the best forms
of advertising, because it is word of mouth + there is nothing better than
a happy client who is excited about the completion of a job well done. a
referral card allows for you to express your businesses commitment
while recognizing + maintaining solid business relationships.
the print + digital business cards correspond with one another with
the only difference being their format requirements, file size + size
of card. please see the listed specifications for proper print + digital
usage of both business and referral cards.

print version business card specifications:
size: 3.5 inches x 2 inches
paper color: platinum metallic
ink color used: pantone black c + 100 k (black)
resolution: 300 dpi
paper type: 100% post-consumer, platinum metallic, 80lb.
file format: tiff +/or high resolution pdf
sides: two
typeface: optimus princeps bold body copy
type size title: 9 pt.
type size email: 8 pt.
type size address: 8 pt.
type size web url: 8 pt.
digital business card specifications:
size: 1050 pixels x 600 pixels
color: background: r 133, g 136, b 139 (pantone 877c to rgb conversion)
logo/body color: r 0, g 0, b 0 (web – black)
resolution: 72 dpi
file format: jpeg
sides: one (front of print version shown)
typeface: optimus princeps bold body copy
type size title: 9 pt.
type size email: 8 pt.
type size address: 8 pt.
type size web url: 8 pt.
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print + digital business card specifications

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print + digital business cards
the typeface optimus princeps is to be used for the primary information
including title, email address, business address + website address, on
both front + back of the business card. do not differentiate from the
examples shown at left, in regards to the design elements. title, name
+ email address will change upon request + is dependent upon the in-
dividual artists profile. please see color + file format for more business
card specifications on page 19.
digital
on the business card digital version, the typeface optimus princeps
is to be used for primary information including title, email address,
business address + website address. do not differentiate from the
examples shown at left, in regards to the design elements. title, name
+ email address will change upon request + is dependent upon the in-
dividual artists profile. please see color + file format for more business
card specifications on page 19.
card is 3.5 inches wide
front (+ digital card format)
back
website
address
on back
card is
2 inches
in height
website url (exlude www) centered on back,
9pt optimus princeps tyepface
refer to page 14 for color + file specifications

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referral cards
on the front + back side of the referral cards, the typeface optimus
princeps 14pt, 18/leading is to be used as the headline. the remain-
ing body copy is to be set in museo 500, 8pt, 10/leading. the referral
card is printed on two sides. please see color + file format + other
important specifications below.
card size: 3.5 inches x 2.5 inches
logo size: 1 inch x 1 inch
color: front/background: pantone black c + 100 k (black)
front/logo + body copy: pantone 877 c
back/background: white
back/body copy: 100 k (black)
resolution: 300 dpi
paper: 100lb. matte
file format: tiff or high resolution pdf
sides: two
typeface: optimus princeps bold + museo 500
card is 3.5 inches wide
card is
2.5 inches
in height
back – referral form
front
vertical logotype 1 inch x 1 inch

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stationery
museo 500 typeface is to be used for the primary information on
the letterhead. vertical logo + contact information is positioned at
the bottom of the letterhead + is printed with spot color pantone 877
c. contact information needs to be 8pt + centered at bottom of the
letterhead + below the logo. horizontal logotype should be placed on
the upper left hand corner of the envelope. please see specifications
below for additional information on the letterhead + envelopes.
size: letterhead – 8.5 inches x 11 inches
envelope – (#10), 9.5 inches x 4.125 inches
color: body copy – c 0, m 0, y 0, k 70
logotype + contact information – pantone 877 c
paper: letterhead – smooth grey 100% recyclable,
80lb neenah environment paper
envelope – smooth grey 100% recyclable
typeface: letterhead (body copy) – museo 500 10pt
contact information – optimus princeps
vertical logo
1.5 inches
x 1.5 inches
letterhead is 8.5 inches wide
letterhead
is 11 inches
in height
envelope is 9.5 inches wide
envelope
is 4.125
inches
in height
horizontal
logo 1.5
inches x
.75 inch

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receipts
print + digital
museo 500 typeface is to be used for primary information on receipts.
contact information should be 8pt, 12/leading + centered on three lines.
please see the specifications below for additional information on print
+ digital receipts. use the print specifications when printing in office +
follow the digital specifications if the receipt is sent digitally.
size: print: 8.5 inches x 11 inches
digital: 2550 pixels x 3300 pixels
color: print: c 0, m 0, y 0, k 100
digital: r 0, g 0, b 0
resolution: print: 300 dpi
digital: 72 dpi
paper: standard printer paper, white recyclable
file format: print: tiff or high resolution pdf
digital: high resolution pdf or jpeg
typeface: museo 500

Invoice No.
Customer
ID:
Bill To: Ship To:
Date Artwork No. Tattoo Artist FOB Merch Terms Tax ID
Quantity Work Description Discount Taxable Hourly Total
Subtotal:
Tax:
Shipping:
Miscellaneous:
Balance Due:
vertical logo 2 inches x 2 inches
reciept is 8.5 inches wide
reciept is
11 inches
in height
601 Central Avenue
St. Petersburg + FLorida + 33701
(727) 851-6767

“people ignore design that ignores people.”
— frank chimero
IMAGE: SKETCHES FROM TATTOO ARTISTS AND OWNER, MATT SKINNER

merchandise + collective tattoo + gallery collection
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collective tattoo + gallery collection
expanding our brand even further beyond current mediums, we are
inspired to create + design our very own clothing collection that will
carry on our brand identity. just as styles + trends come + go, we
will taylor each item to the needs of our audience as well as the style’s
of our artists. therefore, what you see currently in this brand manual,
in regards to merchandise, will definitely be evolving into the future.
however, it is important to not change the brand identity that will be
printed or shown within the various promotional merchandise + will
remain constant throughout applications + promotional materials.
in the following pages, you will see various promotional merchandise
within our collection + how our brand identity will be applied. if a new
item should raise any questions about the placement of the logotype,
please contact the design department with any further questions
or concerns. see the contact and inquiries section.

collective tattoo + gallery collection: giving back
proceeds will go towards the downtown arts association of st. petersburg
with every purchase of collective tattoo + gallery merchandise. the
downtown arts association of st. petersburg is a 501 (c) 3, non-profit
organization that supports local galleries, museums, + art-related busi-
nesses in downtown st. petersburg, florida. their mission is to teach,
promote + advance the arts in downtown st. petersburg.
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26

to further their mission, they sponsor a monthly event called the sec-
ond saturday gallery walk. collective tattoo + gallery is one of the many
participating galleries that open their doors for extended hours on the
second saturday evening of every month. for more information, please
refer to the organizations contact information below;
organization: arts association of st. petersburg
website: http://www.stpetearts.org/en/
phone: 727.323.2787
email: info@stpetearts.org
address: p.o. box 663, st. petersburg, florida 33731
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graphic tees
our graphic tees are made out of bamboo material + printed with
permaset aqua, the new 100% solvent free, water-based ink from
permaset – one of the industry leaders of fabric printing inks.
printer used: merchline
website: http://merchline.com/
material: 100% bamboo
ink: water-based permaset aqua; 100% solvent free
questions: aprilbiss@bissdesignstudio.com
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graphic tees: specifications for logo are below
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white graphic tee
requires only black
logo on upper part
of backside of shirt +
printed directly on
as inside label
dark graphic tee
requires only white
logo on upper part
printed directly on
as inside label
neutral graphic tee
requires only black
logo on upper part
printed directly on
as inside label
1.5 inch x 1.5 inch 1.5 inch x 1.5 inch 1.5 inch x 1.5 inch

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30
sexy stilettos
open toed sexy stilettos are custom printed and are one-of-a-kind
designs by collective tattoo + gallery collection. are you ready for
a wild night on the town?
material: various – contact merchline for inquiries
ink: organic inks

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sexy stilettos: specifications for logo are below
black lined stilettos
require only white
horizontal logo
printed on inside
of shoe as a label
white lined stilettos
require only black
horizontal logo
printed on inside
of shoe as a label
neutral lined stilettos
require only white
horizontal logo
printed on inside
of shoe as a label
1.5 inch x 1.5 inch
tattoo+
gallery
tattoo+
gallery
tattoo+
gallery
tattoo+
gallery
tattoo+
gallery
tattoo+
gallery
tattoo+
gallery
tattoo+
gallery
1.5 inch x 1.5 inch 1.5 inch x 1.5 inch

sexy smart bikini
custom printed sexy smart bikini, printed on recycled fibers that are
composed of MIPAN regen recycled nylon, mostly created from post-
consumer fishing nets. for additional questions or information about
the material, printing +/or specifications, please see below:
material: MIPAN regen recycled nylon - recycled fibers
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32

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sexy smart bikini: specifications for logo are below
1 inch x 1 inch1 inch x 1 inch
dark bikini
requires only
white vertical
logo printed on
black label
neutral bikini
requires only
black vertical
logo printed on
70% grey label
light bikini
requires only
black vertical
logo printed on
white label
1 inch x 1 inch

3
skate decks
custom wickedly designed skateboards + decks to add to any
collection. using organic inks, the designs are printed onto recyclable
plywood + are given an extra clear coat for protection.
material: recyclable plywood
ink: organic inks
34

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35
skate decks: specifications for logo are below
dark board requires
only white vertical
logo printed directly
onto bottom deck
neutral board requires
only black vertical
onto bottom deck
light board requires
only black vertical
onto bottom deck
2.5 inches x 2.5 inches 2.5 inches x 2.5 inches 2.5 inches x 2.5 inches

3
smartphone cases
go green + carry around your favorite customized smartphone case
that is made out of a natural canvas case, that utilizes only environ-
mentally friendly materials. a variety of designs are available.
material: eco-friendly natural friendly materials
ink: organic inks
36

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smartphone cases: specifications for logo are below
1 inch x 1 inch1 inch x 1 inch
dark case requires
only white vertical
onto the inside of
the case fabric
neutral case requires
only black vertical
onto the inside of
the case fabric
light case requires
only black vertical
onto the inside of
the case fabric
1 inch x 1 inch

“good design is obvious. great design is transparent.”
— Joe Sparano
IMAGE: TATTOO ARTISTS + OWNER, SEAN WILLIAMS AT WORK

3
signage
we want all of our creative services to be successful inside + out
therefore, signage is one of the most important steps in achieving
this. our brand identity needs to be clearly communicated + in doing
so, must be read quickly + easily from various perspectives.
the following specifications are to be strictly adhered to, in order
to portray a cohesive identity upon expanding. please refer to the
contact section +/or number below, if there are any questions
or concerns about exterior +/or interior signage.
contact: biss studio designs
email: aprilbiss@bissdesignstudio.com
phone: 813.813.4169
exterior + interior renderings by william biss @ biss design studio
signage + external + interior + materials + lighting
39

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40
4.5 feet x 4 feet5 feet x 5 feet
display frame above
front entrance has a
light background
and has hidden light
fixtures behind frame
black logo displayed
in frame is vertical
orientation and is
centered within the
display frame
measurements of
display frame’s depth
is specified below
4 inches thick
external signage: specifications for logo and display are below

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light post banner: specifications below
banner size: 30 inches x 84 inches
color: 2-sided, 4-color
material: custom vinyl application
vertical black
logotype to be used
on lighter color
post banner
logo size
24 inches x 24
inches
4-color or black
and white image
below logotype that
represents brand
essence
image size
30 inches x 40
inch area

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internal signage
the interior of our creative spaces need to adhere to specific standards
in regards to materials, fixtures + overall aesthetics in order to convey a
cohesive brand identity upon expansion. the following specifications are
to be strictly adhered to with exceptions of unique artwork + fixtures
that maybe added upon requested approval. please refer to the contact
section if you have any questions +/or requests about possible added
artwork + materials. images shown here are actual images of collective
tattoo + gallery’s interior creative spaces. the following pages are the
guidelines to use as a reference.
collective tattoo + gallery headquarters
– st. petersburg, florida: foyer + tattoo studio

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44
materials used:
floors: acid wash, stained, hexagonal stone
tile flooring
furniture: fabricated metal desk + benches
walls: white walls
display: 42” LCD display + acrylic stands for
flyers + business card display
lighting: serpentine lighting

“design is everything. everything!”
— paul rand
IMAGE: SKETCHES FROM TATTOO ARTISTS + OWNER, MATT SKINNER

promo + flyers + posters + banners + ads + bags + tags + wraps
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promotional materials
we want to represent our quality driven events + creative services
successfully inside + out. promotional materials are another important
step in achieving this. our brand identity needs to be successfully com-
municated throughout various media and applications. in doing so, the
logo must be read clearly + easily.
the following specifications are to be strictly adhered to, in order to
portray a cohesive identity. please refer to the contact section +/or
information below, if you have any questions concerning the use of
the logo in any of our promotional materials.
contact: biss studio designs
phone: 813.813.4169
collective tattoo + gallery tattoo station

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flyers
use the print specifications below for local +/or inner office printers
when printing flyers. the flyer size is 11 inches x 8.5 inches + is divided
in half to occupy two flyers in one print out. therefore, one flyer size is
5.5 inches wide by 8.5 inches long and needs to be cut in half before
being displayed. the middle image should permit for a 4 inch wide by
5 inch long space, allowing for quick change outs during events.
flyer size: total size: 11 inches x 8.5 inches
trimmed size: 5.5 inches x 8.5 inches
color: background: c 0, m 0, y 0 100 k
body copy: c 0, m 0, y 0, k 50 k
resolution: 300 dpi
paper: standard office paper, white recyclable
typefaces: headline: optimus princeps, 14pt,16 leading
body copy: museo 500, 11pt, 14 leading
contact info.: optimus princeps, 8pt–10pt, 14 leading
white vertical
logo 1.5 inches x
1.5 inches
11 inches wide
8.5 inches
in height
cut in half to save
on paper in the office
5.5 inches wide after trim
graphic in middle fits
within 4 inches
x 5 inches + is
interchangable

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posters
please use the print specifications below when printing posters. the
poster size is 17 inches x 22 inches. the graphic in the middle of the
poster should fit into a 13 inch wide x 14 inch long space.
poster size: 17 inches x 22 inches
color: background: c 0, m 0, y 0 100 k
body copy: c 0, m 0, y 0, k 50
resolution: 300 dpi
paper: white recyclable, matte
typefaces: headline: optimus princeps, 28pt, 32 leading
body copy: museo 500, 22pt, 26 leading
contact info.: optimus princeps,16pt, 28 leading
white vertical
logo is 3 inches x 3 inches
17 inches wide
22 inches
in height
graphic in middle fits
in a 13 inch x 14 inch
interchangable space

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logo size
600 pixels x 600 pixels
display vertical
white logotype with
black background
for facebook’s
digital banner
display vertical
black logotype for
twitter’s digital
banner
banners: digital web banners specifications are below
logo size
600 pixels x 600 pixels

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web ad: digital web ad specifications are below
please click on the ipad screen to sample web ad on the following
page. if you can not view the ad in this way, please refer to the
button below.
media: quicktime video +/or flash
color theme: primarily black + white
dimensions: 640 x 480 (current)
typefaces: optimus princeps + museo 500
platforms: computers, smartphones, ipads,
+ other electronical devices
applications: facebook, twitter, youtube, vimeo, email, etc.
click the gear button above, if you can not
view the ad on the following page

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click the play button to sample web ad

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bags
promotional bags are used for various merchandise, including and not
limited to, the collective tattoo + gallery collection.
the matte laminate shopping bags have an upscale look. please use the
print specifications below when printing bags. the bag size is 10 inches
wide x 5 inches deep x 13 inches in height.
bag size: 10 inches x 5 inches x 13 inches
logo size: 3 inches x 3 inches
dark bags: white (reversed out)
light bags: pantone black c + c 0, m 0, y 0, k 100 (black)
resolution: 300 dpi
material: matte recycled laminate with reinforced cardboard
bottom + soft flexible rope handles

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white vertical
logo 3 inches x
3 inches
bag is 10 inches wide
bag is
13 inches
in height
bag is 5 inches deep
bags: specifications for logo are below
dark bag
requires only
white vertical
logo printed on
black bag
neutral bag
requires only
black vertical
logo printed on
neutral bag
light bag
requires only
black vertical
logo printed on
light bag
vertical
logo size:
3 inches x
3 inches
vertical
logo size:
3 inches x
3 inches
vertical
logo size:
3 inches x
3 inches

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tags
promotional tags are attached to various merchandise + include, but
not limited to, the collective tattoo + gallery collection.
tag size: 2.5 inches x 2.5 inches
logo size: 1.5 inches x 1.5 inches
logo color: pantone black c + c 0, m 0, y 0, k 100 (black)
url color: c 0, m 42, y 100, k 24
front of tag color: pantone 877 c (background)
back of tag color: pantone black c + c 0, m 0, y 0, k 100 (black)
resolution: 300 dpi
materials: 100lb matte stock, black bamboo string
sides: two
qr-code:* linked to collective tattoo + gallery’s website
* note: specific qr-code can be downloaded with logo variations on page 10
tag size
2.5 inches x 2.5 inches
vertical logo size
1.5 inches x 1.5 inches
qr-code size
1 inch x 1 inch
repeated
url in circle
around tag
die cut with
plus sign
front
back

“the design process, at its best, integrates the
aspirations of art, science, + culture.”
— jeff smith

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56
bike wraps
promotional bikes are the essence of what collective tattoo + gallery
are all about. it is when innovation meets science + technology, which
equals a bad ass essence. collective tattoo + gallery’s custom bikes
include vespa + custom choppers that have been customized for
the studio. please refer to the following pages in regards to the bike
wrap specifications. page 57 explains the specifications in detail for
both bike applications.
choppers: made by seco;
http://www.detroit-choppers.com/
scooters: made by vespa
http://www.vespa.com/

3
57
logo size
5 inches x 5 inches
display vertical black
logotype on both sides
of gas tank
choppers: specifications are below
logo size
3 inches x 3 inches
display vertical black
logo mark on engine mount

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custom vespa wrap
promotional wrap provided on vespa scooters for maximum exposure
on the streets.
logotype and brand mark specifications for chopper + vespa wraps are
listed below.
logo color: c 0, m 0, y 0, k 100
vehicle: vespa + chopper
materials: custom chopper + scooter vinyl film wrap
logo size
2 inches x 2 inches
logo size
3 inches x 3 inches

“a great trademark is appropriate, dynamic,
distinctive, memorable + unique.”
— Primo Angeli
IMAGE: OWNERS + TATTOO ARTISTS, MATT SKINNER + SEAN WILLIAMS TATTOOING

contact us + design inquires + cited sources
contact us + design inquires
for questions about the brand manual, design standards set
forth inside the brand manual, or to request a review of a specific
design +/or application, please contact:
contact: aprilbiss, marketing + communications
phone: 813.404.4169
website: bissdesignstudio.com
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collective tattoo + gallery tattoo gun

“learn from those who came before you.”
— unknown

contact us + design inquires + cited sources
cited sources
misc:
http://www.howtostartaclothingcompany.com/tshirt-tag-designs/
http://killersheep.wordpress.com/
http://www.bcmazda3.com/store.html
http://heartandpen.com/page/2/
http://www.wallchan.com/images/sandbox/15919-steampunk-gear-grunge.jpg
http://www.hiredcam.com/a/steampunk%20wallpaper.jpg
http://www.unsigneddesign.com/VintageWallpaper/Vintage%20Wallpaper/
vintagewallpaper4.jpg
http://www.unsigneddesign.com/VintageWallpaper/Vintage%20Wallpaper/
vintagewallpaper2.jpg
bags
http://www.carolinaretail.com/items.
steampunk googles (clipart):
http://www.ebay.com/itm/Steampunk-Goggles-Vintage-Aviator-Cosplay-LARP-Cost
ume/260780060638steasp?Category=012&CatFrom=Bags%20-%20Paper
benefit organization:
http://www.moreanartscenter.org/news.php?id=2929
gallery pics
http://www.creativeclay.org/site/gallery.html
http://www.fashionfash.com/tattoos/tatto-tribal/
http://www.retrospectshow.com/jemma-crouch
http://sangbleu.com/category/tattoo/latinocholo/
http://farmgirlpaints.blogspot.com/2011/02/thrive-project-lines-contrast.html
http://bi081911news.blog.so-net.ne.jp/archive/20110821
http://www.tattoodonkey.com/amerision-tattooed-women/3.bp.blogspot.com*_
N5zoD5pX8Og*TTmvdv0tNHI*AAAAAAAAACc*5vwHWaXymJ8*s1600*Tatt
oo-girl.jpg/
http://www.tattooingtattoo.com/angel-tattoos/guardian-angel-tattoo-women/
http://tattoo.about.com/b/2010/08/01/the-tattoos-of-buckcherry-interview-
with-josh-todd-and-xavier-muriel.htm
http://beautybycrystal.com/2011/01/10/antietam/
http://www.jinxiboo.com/blog/2010/2/26/jinxis-interview-with-tattoo-collector-and-model-mizuz-
inkah.html
http://contributingeditor.blogspot.com/2009/04/tattoo-youth.html
http://lostandtaken.com/blog/2009/6/3/vintage-damask-textures-part-ii.html
http://fix.inkbutter.com/page/3/
http://fix.inkbutter.com/452/
http://facebook.com
http://twitter.com
http://grey-ghosts.blogspot.com/2010/11/cali-pictures.html
http://www.scenicreflections.com/download/210008/Dark_Element_Eye_Tattoo_Wallpaper/
pictures on left:
http://contributingeditor.blogspot.com/2009/04/tattoo-youth.html
collection/merchandise shots:
http://www.palehorsedesigns.com
quotes:
http://www.brandingidentitydesign.com/designers/101-design-quotes/
bikes:
http://legacy.secotools.com/template/normal.asp?id=10416&print=1
http://www.detroit-choppers.com/
http://www.vespa.com
http://fix.inkbutter.com/452/
http://facebook.com
http://twitter.com
http://grey-ghosts.blogspot.com/2010/11/cali-pictures.html
http://www.scenicreflections.com/download/210008/Dark_Element_Eye_Tattoo_Wallpaper/
http://www.brandingidentitydesign.com/designers/101-design-quotes/
web ad video:
software used – imovie
stock video; free stock video from toobstock.com
music – itunes free background themed sounds
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collective tattoo + gallery tattoo inks at station

CONTACT: BISS STUDIO DESIGNS + EMAIL + APRILBISS@BISSDESIGNSTUDIO.COM + PHONE + 813.404.4169

collective tattoo + gallery rebrand 2011 brand manual

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collective tattoo + gallery rebrand 2011 brand manual