Here are three potential reasons for greater gender equality in the family and society: 1. The women's liberation movement and rise of feminism has advocated for and achieved greater legal and social rights for women, such as in areas of employment, education, and family roles. 2. Societal values have shifted to embrace ideas of equality, fairness, and individualism rather than traditional patriarchal family structures where gender roles were more rigid. 3. Women now have more opportunities for education and careers due to factors like increased access to birth control and fewer children, allowing them to achieve financial independence outside of traditional family/domestic roles.