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Monday, April 29, 13
AppStack Highlights
Founded in 2011 Winner of Best
Business Model
at the 2012 Launch
Conference in San
Francisco, CA
Seen in
TechCrunch, INC
Magazine, Google
Ventures, Forbes,
and more
Goal: World’s Best Customer Acquisition Platform
• Largest Mobile AdWords Mgmt. Company
• Most Effective Small Business Mobile Apps
• Respond to Customers
Monday, April 29, 13
Let’s Review Our Company
Promote by AppStack Gets You Customers!
v
✓Google Ventures Company
✓ Eric Schmidt, Google
Chairman, Invested
✓ Featured in INC Magazine and
Forbes Magazine
Monday, April 29, 13
Executive Summary
Promote by AppStack
Gets You Customers!
• Be seen by your customers
when they are looking for your
services
• Track your results and budget
from anywhere
• Get better results with our
experienced Account Team
Monday, April 29, 13
Why Go Mobile?
500% Search Growth
Mobile search has grown 5x
worldwide in the past 2
years(Google mobile study 2012)
600% Projected Growth
Mobile search will grow 600% in
the next 5 years (BIA/Kelsey)
35% Opportunity
65% of mobile web users are
unlikely to return to your site if
they have trouble (Compuware
study)
Monday, April 29, 13
Customers Are Searching.
Don’t miss out.
92%
of Smartphone
users seek local
info (US)
89%
took action
25%
went on to
purchase
57%
called the
business
48%
went to the
business
Monday, April 29, 13
Product Strategy
Reach Relevance R.O.I.
Monday, April 29, 13
How does Promote work?
Campaign keywords and Ads are
automatically created by our
AdWords specialists.
Campaign ads appear next to
search results when people are
looking for your keywords.
Customers view your app and
retrieve your contact information
prompting them to call you
1 2 3
Monday, April 29, 13
Ads
Monday, April 29, 13
Smart Targeting
Gets You Customers
Radius
Monday, April 29, 13
Smart Targeting
Gets You Customers
Smart Keywords
More SpecificMore Generic
NumberofResults
Monday, April 29, 13
Smart Targeting
Gets You Customers
Day Parsing
Specific hours
of the day.
Specific days
of the week.
Weekly Schedule
Monday, April 29, 13
Ad Budget
Monday, April 29, 13
Total Budget Control.
Daily Budget
Monday, April 29, 13
Total Budget Control.
Daily Budget
Monday, April 29, 13
Total Budget Control.
Real Time Auctions
Click to Call Bid
Daily Budget
Monday, April 29, 13
Guaranteed Placement
Google only makes money
when you are clicked!
Placement Strategy
• Click through rate
• Keyword click to call bid
• Quality Score
• Maximize Exposure
• Minimize Expense
• Best ROI Possible
Monday, April 29, 13
Why Would I Not
See Myself?
Google only makes money when
you are clicked!
Placement Strategy
• Click through rate
• Daily budget spent
• Out of radius
• Timing – real time auction
• Click through rate dropped
• Keyword match
• Quality score
Monday, April 29, 13
Simply Put-
AppStack Gets
You Customers
✓ Certified Adwords Specialists
✓ Local Marketing Expertise
✓ Strategy That Works
✓ 20% More Click-to-Calls than Google
MOBILE + APPSTACK =
Your business in front of
customers when they need you
most!
Monday, April 29, 13
Clicks-to-Leads
20%
49.5%
VS
According to Google,
industry average of a click
on a mobile local ad that
leads to either a phone call
or direction is 20%.
Our customers experience
a 49.5% conversion rate.
Conversion
Conversion
Monday, April 29, 13
Call Tracking
Monday, April 29, 13
Live Results & Reporting
✓ Download Promote App
✓ Apple Store Now
✓ Google Play - Coming Soon
✓ Via Email Instantly - Today
✓ Real Time Access
✓ 24/7 on Phone
✓Be the First Start Now
✓Total Transparency
Monday, April 29, 13
Live Results & Reporting
✓ All calls are tracked
✓ View and listen to your
recorded calls
✓ Unique tracking number in
ad included in package
✓ Calls directed to any
number you specify
✓ View your Adspend balance
✓ Access your dashboard
from anywhere! Login online
or from the Promote app on
your smartphone
Monday, April 29, 13
Web Apps
Monday, April 29, 13
Multi-device Web Apps
Promote by AppStack Gets You
Customers!
• App features prompt customers
to respond
• Apps are optimized for EVERY
tablet and mobile device
• Themes built to your niche
Monday, April 29, 13
Your App: Fast & Easy!
• Your mobile web app* is built in
seconds
• 24/7 Access to app via dashboard
• Edits and changes update instantly
• Account Managers assist you in
customizing to your specific needs
web app* a custom website optimized for all mobile devices
Monday, April 29, 13
Beautiful Themes
• App themes that cater to your industry
• Designed to look great with your brand
Monday, April 29, 13
Easily Customize
Your App
• Update your app easily!
• Add images, edit pages, update offers
• All edits update in real time
AppStack provides you with a custom
dashboard and login to customize your app
and showcase your business
Monday, April 29, 13
Taxi
Monday, April 29, 13
Towing
Monday, April 29, 13
Auto Shop
Monday, April 29, 13
Massage Therapy
Monday, April 29, 13
Construction
Monday, April 29, 13
Limo Services
Monday, April 29, 13
Landscaping
Monday, April 29, 13
Maid & Cleaning
Monday, April 29, 13
Spa
Monday, April 29, 13
How Many
Customers
Do You Want?
• Keyword Tool
• Traffic Estimator
• ROI Calculator
• Google Mobile Ad
Simulator
Monday, April 29, 13
Let’s Review Our Company
Promote by AppStack Gets You Customers!
v
✓Google Ventures Company
✓ Eric Schmidt, Google
Chairman, Invested
✓ Featured in INC Magazine and
Forbes Magazine
Monday, April 29, 13
Let’s Review: Why Mobile
Mobile Marketing Works!
✓ 92% smart phone
users search local
✓ 89% take action ✓ 57% call
Monday, April 29, 13
Let’s Review: Why Promote
The Promote Platform
✓ Get Customers on Demand like a water faucet
✓ Target Your Ideal Customer by radius and keyword
✓ Click-to-Call Technology your customers to take action now
✓ Call Tracking - understand where every penny goes
✓ Call Recording - listen to the calls in your dashboard
✓ Real Time Updates - changes go live instantly
Monday, April 29, 13
Pricing Model
✓ Setup $299 Set-Up
✓ System $99 Monthly
✓ 20% of Adspend: ($100 Minimum)
Monday, April 29, 13
Let’s Review: Getting Started
✓ Mobile site is live instantly
✓ Campaign live within 3 days
✓ Team of Certified Adwords Campaign Managers
✓ Assigned Account Manager to build a relationship
Monday, April 29, 13
Pricing Model
$199
Only
$100 Setup
$100
In free clicks
+
Monday, April 29, 13
Pricing Model
✓ Setup $100 ($199 Savings!)
✓ System $99 Monthly
✓ 20% of Adspend: ($100 Minimum)
Monday, April 29, 13
Pricing Model
✓ Setup $100 ($199 Savings!)
✓ System $99 Monthly
✓ 20% of Adspend: ($100 Minimum)
Only $199 Today
+
$100 in Free Clicks!
Monday, April 29, 13
Terms & Conditions
✓ No Refunds: Once the order is processed
✓ No Cancellations: In current month
✓ Month to Month: No contract
✓ Discontinue anytime: Prior to “anniversary date”
✓ Phone & Email Support w/Account Manager
✓ 24/7 Access via Dashboard
Monday, April 29, 13
Moving Forward
Monday, April 29, 13
Total Budget Control.
$99 monthly
system fee
Monday, April 29, 13
Total Budget Control.
$99 monthly
system fee
+ $100 monthly
minimum adspend
Monday, April 29, 13
Total Budget Control.
$99 monthly
system fee
+ $100 monthly
minimum adspend
+ 20% mgmt. and
account manager
Monday, April 29, 13
Getting Started is Easy
✓ Phone Number – to direct calls to
✓ Email – for our correspondence
✓ Billing Info – to lock in your spot
✓ Instant Email with access to app
✓ Welcome Call – 24 to 48 hours
Monday, April 29, 13
Pricing Model
Only $199
Today
+
$100 in Free Clicks!
Monday, April 29, 13
powered by AppStack
Thank You
Let’s Get Started!
Monday, April 29, 13

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Promote by AppStack Gets You Customers Mobile Marketing Platform

  • 2. AppStack Highlights Founded in 2011 Winner of Best Business Model at the 2012 Launch Conference in San Francisco, CA Seen in TechCrunch, INC Magazine, Google Ventures, Forbes, and more Goal: World’s Best Customer Acquisition Platform • Largest Mobile AdWords Mgmt. Company • Most Effective Small Business Mobile Apps • Respond to Customers Monday, April 29, 13
  • 3. Let’s Review Our Company Promote by AppStack Gets You Customers! v ✓Google Ventures Company ✓ Eric Schmidt, Google Chairman, Invested ✓ Featured in INC Magazine and Forbes Magazine Monday, April 29, 13
  • 4. Executive Summary Promote by AppStack Gets You Customers! • Be seen by your customers when they are looking for your services • Track your results and budget from anywhere • Get better results with our experienced Account Team Monday, April 29, 13
  • 5. Why Go Mobile? 500% Search Growth Mobile search has grown 5x worldwide in the past 2 years(Google mobile study 2012) 600% Projected Growth Mobile search will grow 600% in the next 5 years (BIA/Kelsey) 35% Opportunity 65% of mobile web users are unlikely to return to your site if they have trouble (Compuware study) Monday, April 29, 13
  • 6. Customers Are Searching. Don’t miss out. 92% of Smartphone users seek local info (US) 89% took action 25% went on to purchase 57% called the business 48% went to the business Monday, April 29, 13
  • 7. Product Strategy Reach Relevance R.O.I. Monday, April 29, 13
  • 8. How does Promote work? Campaign keywords and Ads are automatically created by our AdWords specialists. Campaign ads appear next to search results when people are looking for your keywords. Customers view your app and retrieve your contact information prompting them to call you 1 2 3 Monday, April 29, 13
  • 10. Smart Targeting Gets You Customers Radius Monday, April 29, 13
  • 11. Smart Targeting Gets You Customers Smart Keywords More SpecificMore Generic NumberofResults Monday, April 29, 13
  • 12. Smart Targeting Gets You Customers Day Parsing Specific hours of the day. Specific days of the week. Weekly Schedule Monday, April 29, 13
  • 14. Total Budget Control. Daily Budget Monday, April 29, 13
  • 15. Total Budget Control. Daily Budget Monday, April 29, 13
  • 16. Total Budget Control. Real Time Auctions Click to Call Bid Daily Budget Monday, April 29, 13
  • 17. Guaranteed Placement Google only makes money when you are clicked! Placement Strategy • Click through rate • Keyword click to call bid • Quality Score • Maximize Exposure • Minimize Expense • Best ROI Possible Monday, April 29, 13
  • 18. Why Would I Not See Myself? Google only makes money when you are clicked! Placement Strategy • Click through rate • Daily budget spent • Out of radius • Timing – real time auction • Click through rate dropped • Keyword match • Quality score Monday, April 29, 13
  • 19. Simply Put- AppStack Gets You Customers ✓ Certified Adwords Specialists ✓ Local Marketing Expertise ✓ Strategy That Works ✓ 20% More Click-to-Calls than Google MOBILE + APPSTACK = Your business in front of customers when they need you most! Monday, April 29, 13
  • 20. Clicks-to-Leads 20% 49.5% VS According to Google, industry average of a click on a mobile local ad that leads to either a phone call or direction is 20%. Our customers experience a 49.5% conversion rate. Conversion Conversion Monday, April 29, 13
  • 22. Live Results & Reporting ✓ Download Promote App ✓ Apple Store Now ✓ Google Play - Coming Soon ✓ Via Email Instantly - Today ✓ Real Time Access ✓ 24/7 on Phone ✓Be the First Start Now ✓Total Transparency Monday, April 29, 13
  • 23. Live Results & Reporting ✓ All calls are tracked ✓ View and listen to your recorded calls ✓ Unique tracking number in ad included in package ✓ Calls directed to any number you specify ✓ View your Adspend balance ✓ Access your dashboard from anywhere! Login online or from the Promote app on your smartphone Monday, April 29, 13
  • 25. Multi-device Web Apps Promote by AppStack Gets You Customers! • App features prompt customers to respond • Apps are optimized for EVERY tablet and mobile device • Themes built to your niche Monday, April 29, 13
  • 26. Your App: Fast & Easy! • Your mobile web app* is built in seconds • 24/7 Access to app via dashboard • Edits and changes update instantly • Account Managers assist you in customizing to your specific needs web app* a custom website optimized for all mobile devices Monday, April 29, 13
  • 27. Beautiful Themes • App themes that cater to your industry • Designed to look great with your brand Monday, April 29, 13
  • 28. Easily Customize Your App • Update your app easily! • Add images, edit pages, update offers • All edits update in real time AppStack provides you with a custom dashboard and login to customize your app and showcase your business Monday, April 29, 13
  • 36. Maid & Cleaning Monday, April 29, 13
  • 38. How Many Customers Do You Want? • Keyword Tool • Traffic Estimator • ROI Calculator • Google Mobile Ad Simulator Monday, April 29, 13
  • 39. Let’s Review Our Company Promote by AppStack Gets You Customers! v ✓Google Ventures Company ✓ Eric Schmidt, Google Chairman, Invested ✓ Featured in INC Magazine and Forbes Magazine Monday, April 29, 13
  • 40. Let’s Review: Why Mobile Mobile Marketing Works! ✓ 92% smart phone users search local ✓ 89% take action ✓ 57% call Monday, April 29, 13
  • 41. Let’s Review: Why Promote The Promote Platform ✓ Get Customers on Demand like a water faucet ✓ Target Your Ideal Customer by radius and keyword ✓ Click-to-Call Technology your customers to take action now ✓ Call Tracking - understand where every penny goes ✓ Call Recording - listen to the calls in your dashboard ✓ Real Time Updates - changes go live instantly Monday, April 29, 13
  • 42. Pricing Model ✓ Setup $299 Set-Up ✓ System $99 Monthly ✓ 20% of Adspend: ($100 Minimum) Monday, April 29, 13
  • 43. Let’s Review: Getting Started ✓ Mobile site is live instantly ✓ Campaign live within 3 days ✓ Team of Certified Adwords Campaign Managers ✓ Assigned Account Manager to build a relationship Monday, April 29, 13
  • 44. Pricing Model $199 Only $100 Setup $100 In free clicks + Monday, April 29, 13
  • 45. Pricing Model ✓ Setup $100 ($199 Savings!) ✓ System $99 Monthly ✓ 20% of Adspend: ($100 Minimum) Monday, April 29, 13
  • 46. Pricing Model ✓ Setup $100 ($199 Savings!) ✓ System $99 Monthly ✓ 20% of Adspend: ($100 Minimum) Only $199 Today + $100 in Free Clicks! Monday, April 29, 13
  • 47. Terms & Conditions ✓ No Refunds: Once the order is processed ✓ No Cancellations: In current month ✓ Month to Month: No contract ✓ Discontinue anytime: Prior to “anniversary date” ✓ Phone & Email Support w/Account Manager ✓ 24/7 Access via Dashboard Monday, April 29, 13
  • 49. Total Budget Control. $99 monthly system fee Monday, April 29, 13
  • 50. Total Budget Control. $99 monthly system fee + $100 monthly minimum adspend Monday, April 29, 13
  • 51. Total Budget Control. $99 monthly system fee + $100 monthly minimum adspend + 20% mgmt. and account manager Monday, April 29, 13
  • 52. Getting Started is Easy ✓ Phone Number – to direct calls to ✓ Email – for our correspondence ✓ Billing Info – to lock in your spot ✓ Instant Email with access to app ✓ Welcome Call – 24 to 48 hours Monday, April 29, 13
  • 53. Pricing Model Only $199 Today + $100 in Free Clicks! Monday, April 29, 13
  • 54. powered by AppStack Thank You Let’s Get Started! Monday, April 29, 13