AppStack is a mobile advertising company that helps businesses get customers through their "Promote" platform. Some key points:
- Founded in 2011 and has received recognition from Google Ventures, TechCrunch, and other publications.
- Promote allows businesses to create mobile-optimized websites and run targeted Google AdWords campaigns to get customers through click-to-call ads.
- They claim higher conversion rates than industry averages and provide real-time reporting and call tracking to monitor performance.
- The pricing model is $99 per month for the platform, $100 minimum ad spend per month, and 20% of ad spend goes to AppStack for management and support.
2. AppStack Highlights
Founded in 2011 Winner of Best
Business Model
at the 2012 Launch
Conference in San
Francisco, CA
Seen in
TechCrunch, INC
Magazine, Google
Ventures, Forbes,
and more
Goal: World’s Best Customer Acquisition Platform
• Largest Mobile AdWords Mgmt. Company
• Most Effective Small Business Mobile Apps
• Respond to Customers
Monday, April 29, 13
3. Let’s Review Our Company
Promote by AppStack Gets You Customers!
v
✓Google Ventures Company
✓ Eric Schmidt, Google
Chairman, Invested
✓ Featured in INC Magazine and
Forbes Magazine
Monday, April 29, 13
4. Executive Summary
Promote by AppStack
Gets You Customers!
• Be seen by your customers
when they are looking for your
services
• Track your results and budget
from anywhere
• Get better results with our
experienced Account Team
Monday, April 29, 13
5. Why Go Mobile?
500% Search Growth
Mobile search has grown 5x
worldwide in the past 2
years(Google mobile study 2012)
600% Projected Growth
Mobile search will grow 600% in
the next 5 years (BIA/Kelsey)
35% Opportunity
65% of mobile web users are
unlikely to return to your site if
they have trouble (Compuware
study)
Monday, April 29, 13
6. Customers Are Searching.
Don’t miss out.
92%
of Smartphone
users seek local
info (US)
89%
took action
25%
went on to
purchase
57%
called the
business
48%
went to the
business
Monday, April 29, 13
8. How does Promote work?
Campaign keywords and Ads are
automatically created by our
AdWords specialists.
Campaign ads appear next to
search results when people are
looking for your keywords.
Customers view your app and
retrieve your contact information
prompting them to call you
1 2 3
Monday, April 29, 13
17. Guaranteed Placement
Google only makes money
when you are clicked!
Placement Strategy
• Click through rate
• Keyword click to call bid
• Quality Score
• Maximize Exposure
• Minimize Expense
• Best ROI Possible
Monday, April 29, 13
18. Why Would I Not
See Myself?
Google only makes money when
you are clicked!
Placement Strategy
• Click through rate
• Daily budget spent
• Out of radius
• Timing – real time auction
• Click through rate dropped
• Keyword match
• Quality score
Monday, April 29, 13
19. Simply Put-
AppStack Gets
You Customers
✓ Certified Adwords Specialists
✓ Local Marketing Expertise
✓ Strategy That Works
✓ 20% More Click-to-Calls than Google
MOBILE + APPSTACK =
Your business in front of
customers when they need you
most!
Monday, April 29, 13
20. Clicks-to-Leads
20%
49.5%
VS
According to Google,
industry average of a click
on a mobile local ad that
leads to either a phone call
or direction is 20%.
Our customers experience
a 49.5% conversion rate.
Conversion
Conversion
Monday, April 29, 13
22. Live Results & Reporting
✓ Download Promote App
✓ Apple Store Now
✓ Google Play - Coming Soon
✓ Via Email Instantly - Today
✓ Real Time Access
✓ 24/7 on Phone
✓Be the First Start Now
✓Total Transparency
Monday, April 29, 13
23. Live Results & Reporting
✓ All calls are tracked
✓ View and listen to your
recorded calls
✓ Unique tracking number in
ad included in package
✓ Calls directed to any
number you specify
✓ View your Adspend balance
✓ Access your dashboard
from anywhere! Login online
or from the Promote app on
your smartphone
Monday, April 29, 13
25. Multi-device Web Apps
Promote by AppStack Gets You
Customers!
• App features prompt customers
to respond
• Apps are optimized for EVERY
tablet and mobile device
• Themes built to your niche
Monday, April 29, 13
26. Your App: Fast & Easy!
• Your mobile web app* is built in
seconds
• 24/7 Access to app via dashboard
• Edits and changes update instantly
• Account Managers assist you in
customizing to your specific needs
web app* a custom website optimized for all mobile devices
Monday, April 29, 13
27. Beautiful Themes
• App themes that cater to your industry
• Designed to look great with your brand
Monday, April 29, 13
28. Easily Customize
Your App
• Update your app easily!
• Add images, edit pages, update offers
• All edits update in real time
AppStack provides you with a custom
dashboard and login to customize your app
and showcase your business
Monday, April 29, 13
38. How Many
Customers
Do You Want?
• Keyword Tool
• Traffic Estimator
• ROI Calculator
• Google Mobile Ad
Simulator
Monday, April 29, 13
39. Let’s Review Our Company
Promote by AppStack Gets You Customers!
v
✓Google Ventures Company
✓ Eric Schmidt, Google
Chairman, Invested
✓ Featured in INC Magazine and
Forbes Magazine
Monday, April 29, 13
40. Let’s Review: Why Mobile
Mobile Marketing Works!
✓ 92% smart phone
users search local
✓ 89% take action ✓ 57% call
Monday, April 29, 13
41. Let’s Review: Why Promote
The Promote Platform
✓ Get Customers on Demand like a water faucet
✓ Target Your Ideal Customer by radius and keyword
✓ Click-to-Call Technology your customers to take action now
✓ Call Tracking - understand where every penny goes
✓ Call Recording - listen to the calls in your dashboard
✓ Real Time Updates - changes go live instantly
Monday, April 29, 13
42. Pricing Model
✓ Setup $299 Set-Up
✓ System $99 Monthly
✓ 20% of Adspend: ($100 Minimum)
Monday, April 29, 13
43. Let’s Review: Getting Started
✓ Mobile site is live instantly
✓ Campaign live within 3 days
✓ Team of Certified Adwords Campaign Managers
✓ Assigned Account Manager to build a relationship
Monday, April 29, 13
45. Pricing Model
✓ Setup $100 ($199 Savings!)
✓ System $99 Monthly
✓ 20% of Adspend: ($100 Minimum)
Monday, April 29, 13
46. Pricing Model
✓ Setup $100 ($199 Savings!)
✓ System $99 Monthly
✓ 20% of Adspend: ($100 Minimum)
Only $199 Today
+
$100 in Free Clicks!
Monday, April 29, 13
47. Terms & Conditions
✓ No Refunds: Once the order is processed
✓ No Cancellations: In current month
✓ Month to Month: No contract
✓ Discontinue anytime: Prior to “anniversary date”
✓ Phone & Email Support w/Account Manager
✓ 24/7 Access via Dashboard
Monday, April 29, 13
51. Total Budget Control.
$99 monthly
system fee
+ $100 monthly
minimum adspend
+ 20% mgmt. and
account manager
Monday, April 29, 13
52. Getting Started is Easy
✓ Phone Number – to direct calls to
✓ Email – for our correspondence
✓ Billing Info – to lock in your spot
✓ Instant Email with access to app
✓ Welcome Call – 24 to 48 hours
Monday, April 29, 13