This PPT is really helpful for consumers who want to understand the growing trend of mobile application development market of USA and UAE. For more information click here: http://www.appnotech.com/ or for android users click here: http://www.appnotech.com/android-apps/

1. http://www.appnotech.me/ 1

2. Launch & Market
Mobile Apps
 As of May 2010, more than 240,000 apps are available
from 7 stores on 7 platforms (CTIA)
 In 2010, it is estimated that consumers spent $6.2 billion
in mobile app stores worldwide to download more than
8 billion apps – 8 out of 10 of which are free (CTIA)
 45% of developers plan to monetize their apps directly,
in other words outside the app stores (Bango Analytics)
 Gartner forecasts the total app revenue will increase to
nearly $30 billion by 2013 with over 21 billion downloads.
The number of free or ad-funded apps will increase to
87%.
 Demand for mobile apps expected to peak in 2013
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New App Stores
recently launched;
recent industry
estimates:
• 300,000 apps
developed,
• 10.9 Billion
downloads

3. Launch & Market
Mobile Apps
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Average price for all paid apps
Apple $3.62
BlackBerry $8.26
Android $3.27
Ovi (Nokia) $3.47
Palm $2.53
Windows $6.99
App store size – total number of applications
Apple 150,998
Android 19,897
Ovi (Nokia) 6,118
BlackBerry 4,756
Palm 1,452
Windows 693
Source: Distimo – www.distimo.com
Other App stores
• Carrier-specific app stores
• 3rd party stores such as GetJar, Handango, Amazon, etc.

4. Do you know what is required to run
it like a business?
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5. Launch & Market
Mobile Apps
 Legal
 Copyrights
 liability
 Accounting
 how is revenue being tracked &
managed
 what about expenses
 Marketing
 who will buy it
 how do we know they’ll buy it
 how many of them are there
 how much should it cost
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6. Launch & Market
Mobile Apps
 Don’t assume everyone will think your idea is as great
as you do; step away from it, ask strangers for
feedback (NOT FAMILY & FRIENDS)
 Don’t assume you will quickly start making money to
pay the bills; have a back-up plan for how you will
operate financially
 DOA MARKETING PLAN; don’t just assume that
putting it on the App Store will make you a fortune
(we’ll discuss this more later)
 Whatever you believe will be your revenue, cut it by
75% - then you might be close
 Whatever you believe it will cost you to develop and
market it, double it - then you’ll be close
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7. What are the options?
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8. Launch & Market
Mobile Apps
 Developing your own proprietary app and marketing it
yourself; maybe you can be the next ‘Angry Birds’!
 Developing apps requested by other firms, ie:
marketing departments for brands such as:
 Retailers
 Radio stations
 Music groups
 Business services
 and more
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45% of app
developers plan
to monetize their
apps directly,
meaning
OUTSIDE the
app stores

9. Launch & Market
Mobile Apps
 Self-developed &
marketed apps
 Pay to download
 In-App advertising
 Pay for enhanced version
 Apps for clients
 Flat fee based on scope of
work
 Hourly fees
 % of revenue earned by app
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10. WhatTypes of MobileApps Are Being Used and in the Highest Demand?
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11. Launch & Market
Mobile Apps
 Who is the target audience for your
App
 How are you going to monetize
your App (pay to download, in-App
advertising, pay for enhanced
version, etc.)
 What is the best way to reach your
target audience to educate them
about the availability of your app
 What percentage of the mobile
marketplace you will reach on each
mobile platform to aid you in
determining which platform to build
your App on
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Make sure to know who your
target customers are; there’s
no point spending time, money
& effort building an iPhone app
if your target demographic is
using a Blackberry
Have an understanding of
market share by OS; how
many people REALLY have
an iPhone? How do you
reach the rest of them?

12. Launch & Market
Mobile Apps
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13. Launch & Market
Mobile Apps
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How Phones Are Being Used
Comscore

14. Launch & Market
Mobile Apps
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Mobile Use Breakdowns by Age
Adobe Mobile Experience Survey, October 2010

15. Launch & Market
Mobile Apps
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Mobile Use Breakdowns by Gender
Adobe Mobile Experience Survey, October 2010

16. Launch & Market
Mobile Apps
Top FREE Apps / iPhone
(by Brand)
 TheWeather Channel
 Facebook
 Skype
 Angry Birds
 Words with Friends
 UPS
 PayPal
 eBay
 USAToday
 Bing
 Yelp
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According to Nielsen,
“Free, functional
branded apps do better
in the App Store.”
Nielsen: U.S. Top 10s and Trends for 2010

17. Launch & Market
Mobile Apps
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Mobile Apps
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Mobile Apps
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Mobile Apps
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(Newspapers, magazines, book publishers, music publishers, etc.)

21. Launch & Market
Mobile Apps
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NOTE:
This study is from March 2010,
it is estimated that studies
currently being conducted will
show substantial Android
Growth

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Mobile Apps
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Mobile Apps
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24. Launch & Market
Mobile Apps
Studies indicate:
 Many of the apps we see today are a result of brands and agencies
jumping on the bandwagon and taking advantage of the current
consumer focus on the App stores.
 As the volume of Apps increases, and the drive towardApp stores
declines, there will be a return to web content. Nokia,Google and many
others are already predicting this and encouraging web-based Apps or
widgets rather than complex native code that is dependent on platforms
and versions.
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25. Launch & Market
Mobile Apps
Industry experts indicate:
 The rapid growth of more capable smartphones looks set to continue, but there
are likely to be limits to the growth in apps and the way they are distributed and
discovered.
 A single app store with hundreds of thousands of apps is not good for the
consumer or the developer.
 There is likely to be a more open market where developers can choose to publish
via a standard app store, in one of many specialist app stores or directly from any
number of websites, including their own.
 There will always be a place for apps – graphical, highly demanding apps such as
3D games, but just as we have seen on the PC, many apps are now being
delivered as web apps – including productivity tools like Office products from
Google and Microsoft or photo editing tools like Photoshop or Picasa.
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26. Launch & Market
Mobile Apps
Questions?
For details on Android Mobile Apps Click:
http://appnotech.me/android-application-development/
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