3. •Founded June, 2013
•Launched First Platform March, 2014
•Launched Dev. Program July, 2014
•Launch of Next Platform Today!
Market Intelligence for Mobile Apps
(App Store Analytics)

4. Some of our Clients, Partners & Mentions

5. Agenda
1.App market trends in 2014
2.How to leverage market data to make strategic marketing decisions with your app

6. -50%
0%
50%
100%
150%
200%
250%
January
February
March
April
May
June
July
August
Year-over-year growth in global downloads (2014 vs. 2013)
Android
iOS

7. App market in 2014
0%
1%
2%
3%
4%
5%
6%
7%
January
February
March
April
May
June
July
August
Month-over-month growth in # of apps (2014 vs. 2013)
Android
iOS

8. Agenda

9. -50
0
50
100
150
200
250
August
September
Country month-over-month growth, %, iOS, July - September
U.S.
U.K.
Germany
Russia
Brazil
India
-50
0
50
100
150
200
250
1
2
Country month-over-month growth, % Android, July - September
U.S.
U.K.
Germany
Russia
Brazil
India

10. Top Global Free Apps on iOS
(in-month downloads, October 2013)
Top Global Free Apps on iOS
(in-month downloads, October 2014)
#
App
Publisher
Category
1
Song Yang
Action Games
2
Clash of Clans
Supercell
Strat. Games
3
Despicable Me: Minion Rush
Gameloft
Action Games
4
GungHo
RPG Games
5
Deer Hunter 2014
Glu
Sim. Games
6
Lei Qiao
Puzzle Games
7
Flight Through – Hardest..
Zhou Qiao
Arcade Games
8
Hay Day
Supercell
Sim. Games
9
LINE Pokopang
Naver
Action Games
10
Song Yang
RPG Games
#
App
Publisher
Category
1
Facebook
Facebook
Social Netw.
2
Facebook Messenger
Facebook
Social Netw.
3
Instagram
Instagram
Photo & Video
4
WhatsApp
WhatsApp
Social Netw.
5
AliPay
Alipay.com
Finance
6
YouTube
Google
Photo & Vid
7
Snapchat
Snapchat
Photo & Vid
8
腾讯视频-电视剧，综艺..
Tencent
Entertainment
9
Taobao for iPhone
Taobao
Lifestyle
10
Musify – Free Music Dow
Alfadevs
Music

11. Top Global Free Apps on iOS (in-month downloads, October 2013)
Top Global Free Apps on iOS
(in-month downloads, October 2014)
Category
Action Games
Strat. Games
Action Games
RPG Games
Sim. Games
Puzzle Games
Arcade Games
Sim. Games
Action Games
RPG Games
Category
Social Netw.
Social Netw.
Photo & Video
Social Netw.
Finance
Photo & Vid
Photo & Vid
Entertainment
Lifestyle
Music

13. Treemap

14. Treemap

16. 0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
China
USA
United
Kingdom
Japan
Russia
France
Germany
Thailand
Spain
Brazil
All Others
iOS Monthly Downloads, October 2014

17. -60%
-50%
-40%
-30%
-20%
-10%
0%
10%
20%
China
USA
United
Kingdom
Japan
Russia
France
Germany
Thailand
Spain
Brazil
All Others
iOS, month-over-month growth
(October vs. September)

18. 0%
20%
40%
60%
80%
100%
Kenya
Australia
United…
Germany
UAE
Canada
Austria
USA
Russia
Poland
Norway
Brazil
China
India
Turkey
Hungary
South Korea
Travel category, iOS, September 2014
Tier 1 (%)
Tier 2 (%)
Tier 3 (%)
Other

19. 0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
U.S.
U.K.
Germany
Russia
India
Brazil
Avg. Monthly Downloads by Tier
iOS, October 2014
Tier 1(apps #1-#3)
Tier 2 (apps #4-#10)
Tier 3 (apps #11-#25)

20. 0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
U.S.
U.K.
Germany
Russia
India
Brazil
Avg. Monthly Downloads by Tier iOS, October 2014
Tier 1(apps #1-#3)
Tier 2 (apps #4-#10)
Tier 3 (apps #11-#25)
5x
5x
3x
4x
6x
4x

21. Who has established themselves in the Top 10?
#3, #7
#10
#8
#4
#1
#9

22. Who has established themselves in the Top 10?

24. Patrick Kane CEO & FOUNDER Priori Data GmbH Strelitzer Str. 61 10115 Berlin, Germany EMAIL: patrick@prioridata.com Twitter: @pdkane