Meaghan Fitzgerald has nearly a decade of experience working with technology companies in both the US and the UK in leadership, marketing, product and business development roles. She regularly blogs on mobile, technology, marketing and business related topics; contributes to online and print publications, including Little Miss Geek, a book dedicated to getting more girls interested in science, engineering and technology; and was named a winner of the 2012 Revenue Performance Excellence Awards by marketing industry leaders, Marketo. She is currently the head of marketing at 23snaps (http://www.23snaps.com), a free service that allows parents to save photos, videos and updates of their children and share that content privately with family and close friends. Meaghan is particularly experienced in the areas of growing a startup from pre-launch to first key milestones (her efforts have driven companies to reach their first million in revenue, first 100k users and acquisition); online and mobile marketing and advertising; and marketing and operations in startups.

1. Meaghan Fitzgerald – Navigating the App Store Landscape
Navigating the App
Store Landscape
(And getting featured)

2. The App Store
By Apple
Meaghan Fitzgerald – Navigating the App Store Landscape
Total
Downloads: 50b Total Number
of Apps: 900,000 Store
Accounts: 575m

3. The Play Store
By Google
Meaghan Fitzgerald – Navigating the App Store Landscape
Total
Downloads: 48b Total Number
of Apps: 850,000 Android
Devices Sold: 900m

4. The Windows
App Store
Windows Phone 8 and
Windows 8
Meaghan Fitzgerald – Navigating the App Store Landscape
Monthly
Downloads: 200m Total Number
of Apps (WP8): 160k Total Number
of Apps (W8): 100k

5. Alternative App
Stores
Overview
Meaghan Fitzgerald – Navigating the App Store Landscape
Platforms: Android
Downloads: Not disclosed
(but estimated to be
comparable to Apple)
Platforms: iOS, Android,
Windows, Java, Symbian,
Blackberry, HTML5
Downloads: 2m per day
Platforms: Blackberry
(Android apps accepted)
Downloads: 6m per day

6. Getting Featured
Overview
Meaghan Fitzgerald – Navigating the App Store Landscape

7. Where Can You
Get Featured
Overview
Meaghan Fitzgerald – Navigating the App Store Landscape
Main Page
Header
New & Noteworthy
What’s Hot
Subcategories
Header (US Only)
New & Noteworthy
What’s Hot
Collections
Promotional
App of the Week

8. What You Need
to Do First
Meaghan Fitzgerald – Navigating the App Store Landscape
1) Perfect your app
2) Get great reviews
3) Check (and meet) the requirements
4) Make sure you’re a good fit
5) Get in touch with the App Store
6) Wait.
How to Make a Successful App
(Infographic)

9. Thank You and
Good Luck!
Meaghan Fitzgerald – Navigating the App Store Landscape
Meaghan Fitzgerald
meaghan@23snaps.com
http://www.23snaps.com