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Atlanta, GA   February 14, 2013 - 11:45 AM
The Team Here Today




                                               Grant Wolfe
                                        Account Executive - Regional
 Brian Deignan
Regional Director




                                                          Sean Hoyle
                   Colin McCoy                     Account Executive, National
             Customer Success Manager
Atlanta AppFolio meetup 2/14/2013
Atlanta AppFolio meetup 2/14/2013
Atlanta AppFolio meetup 2/14/2013
Atlanta AppFolio meetup 2/14/2013
AppFolio Valentine                                  “We love AppFolio's integration with our website
                                                          because we can update our vacancies instantly.”

                                                          Kim & Scott Hampton, Owners
                                                          Hampton Management & Leasing (FL)
“I love AppFolio. It has saved me so much time, its
really unbelievable. In fact, each day I find something
else that is new and a time saver!”

Rhonda Belous, Owner                                 “We love the mobility of web-based software. We can
Whitestar Management (CA)                            access our information from anywhere and we all do.”

                                                     Michelle McLinden, Owner
                                                     Real Estate Management Group (MT)
  “My staff loves AppFolio.
  I don't know how we functioned without it.”

  Robert M. Locke, Owner
  Crown Realty & Management (GA)                              “I talked to 5 or 6 business owners who were just
                                                              in love with AppFolio, so I investigated AppFolio and
                                                              fell in love with it myself.”
                                                              Duke Dodson, President
“You are the Google of online property management             Dodson Property Management (VA)
software. I love your product.”

Kathleen Richards, Owner
Portola Property Management (CA)
Atlanta AppFolio meetup 2/14/2013
Atlanta AppFolio meetup 2/14/2013
Agenda


         Your Feedback


         Payment Solutions and Other Services


         Hidden Features


         Coming Soon!


         Have Some Lunch and Meet Some Friends
The Product Development Process

  How AppFolio features are conceived
   • We listen to our Users’ Feedback
   • Follow Market Trends
   • Innovate


 The building process
   • Share findings with the development team
   • Build a feature and test it with clients
   • Make updates if necessary
Your Feedback is Key!

  Feature Requests

                 5,500 received in 2012

  User Forum

                  6,000+ posts to date

  Usability Tests and Validation Calls

                       600+ in 2012
Features of 2012
Thank You!

 Most Number of Feature Requests submitted by:

    Crown Realty & Management Corporation
           Flournoy & Calhoun Realtors

 Most Forum Posts made by:

           Riviera Property Management
Payment Solutions
Industry Stats


                               15%

                 2%




                 15%




                                                               68%




                       Check   ACH   Credit Card   Cash or Money Order
Rent Payments – what is changing?

              WSJ says -
              70% of Americans who accessed the
              internet in Q2 made an online purchase

              Buysight (internet research company) says -
              88% of Americans made a purchase
              online in the past 12 months
              80% of shoppers are between age 33-44

              Brian says -
              How many checks have I written in my life?
The Old Days
The Bank
Cost



       Cost Of Handling A Paper Check
Scanning
The Story




The 90’s called… they want their scanner back
AppFolio E-Check




            Always Free!
Comparison


                Industry                                               AppFolio
                                                                       AppFolio


                                                           0%
                                                           0%        12%
                                                                     12%
            15%
   2%
                                                                                            28%



   15%
                                                                                                  53%
                                                        35%
                                     68%

                                                                  60%




  Check   ACH     Credit Card   Cash or Money Order   Checks
                                                      Check      AppFolio Online
                                                                ACH     Credit Card   Credit Cards
                                                                                        Cash or Money Order Money Order
                                                                                                      Cash or
Credit Cards




               Available Now!
Credit Cards




               Coming Soon!
Industry Stats
AppFolio


                       0          12%
                                15%

                 2%                                         26%




                 15%




                                                                68%

                            62%




                       Checks
                       Check      ACH AppFolio Online
                                          Credit Card             Cash or Money Order
                                                        Cash or Money Order
PayNearMe
How It Works




               No NSFs!
Coverage
AppFolio Payment Services


                              0                 0

              0          12%

                                                            26%




              74%

                       62%




                     Checks
                  Checks          AppFolioAppFolio Online
                                           Online                 Cash or Money Order
AppFolio Payments
Your Rent Week…
Value Added Services
Resident Screening

                     Our reports are…
                     Built In
                     no separate login or duplicate entry

                     Instant Results
                     get your screen in 60 seconds

                     Easy to Read

                     Simple Storage
                     Auto attached and stored in APM
Coming Soon…
Resident Screening
  Pricing
Professional Websites
  Website Features

   • Purpose-Built for Property Management
   • 100% integrated with AppFolio Property Manager
   • Custom website URL for your company
   • Variety of styles and colors to choose from
   • Basic Search Engine Optimization (SEO)
Professional Websites
  Advanced Features

   • Individual sites customized for each property,
    including image galleries and floor plans

   • Mobile version of site(s)
   • Google Analytics for tracking site metrics, traffic
    and visitors

   • Social media integration, including Facebook,
    Twitter and more

   • Blog
Professional Websites
  Plus
AppFolio Insurance Services
AppFolio Insurance Services
  Requiring Insurance




 Apartment Firms Requiring
     Tenant Insurance
    Annual NMHC ACOR Survey
AppFolio Insurance Services
  Why are we seeing this trend?

 • Transfer risk away from owners
 • Gain ability to recover repair cost for damages
 • Increase owner’s profitability
     o Reduce expense of resident caused damage
     o Reduce property insurance rates (MFR)

 • Competitive advantage for fee managers
AppFolio Insurance Services
  Tracking Tenant Provided Insurance




                                       StateFarm #8890011

                                        12/31/2013
AppFolio Insurance Services



“
  What customers are saying:
    Keeping track of all our tenant policies and enforcing our
    insurance requirement used to be a big headache, but with
    everything managed right in the AppFolio software it’s just so
    easy to mandate renters.

    We now have the confidence that every unit in our portfolio is
    protected.

  Pricing
Using AppFolio Value Added Services
  One Underwriting Process for ALL Services




            Payments    Screening    Insurance
Hidden Features
Accrual Accounting
RUBS
Mobile Apps

      iPhone   Android
Require Full Payment
Direct Connect




 Expedite the bank reconciliation process

 Reconcile on a more regular basis

 Allow AppFolio to match transactions

 View warnings for transactions that have not been found
Atlanta AppFolio meetup 2/14/2013
RentMatch
External Payments
Customizing Apps
Help & Training
Help Resource Center
  help.appfolio.com



                       Full Resource Center
                       •   Recorded trainings (65+)
                       •   Downloadable resources
                       •   Live Training registration
                       •   Online help file
                       •   Submit support requests
User Forums: Share and Succeed Together



                            Online Community
                            •   Others best practices
                            •   AppFolio participation
                            •   Feature discussions
                            •   Accounting section
                            •   Tips & Tricks
                            •   Read, learn and
                                contribute
Support Team: There for You
  support@appfolio.com
Questions?
Not a Customer Yet?

•Talk to Someone Here
•Ask Questions
•Make Friends
Thank You!

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Atlanta AppFolio meetup 2/14/2013

  • 1. Atlanta, GA February 14, 2013 - 11:45 AM
  • 2. The Team Here Today Grant Wolfe Account Executive - Regional Brian Deignan Regional Director Sean Hoyle Colin McCoy Account Executive, National Customer Success Manager
  • 7. AppFolio Valentine “We love AppFolio's integration with our website because we can update our vacancies instantly.” Kim & Scott Hampton, Owners Hampton Management & Leasing (FL) “I love AppFolio. It has saved me so much time, its really unbelievable. In fact, each day I find something else that is new and a time saver!” Rhonda Belous, Owner “We love the mobility of web-based software. We can Whitestar Management (CA) access our information from anywhere and we all do.” Michelle McLinden, Owner Real Estate Management Group (MT) “My staff loves AppFolio. I don't know how we functioned without it.” Robert M. Locke, Owner Crown Realty & Management (GA) “I talked to 5 or 6 business owners who were just in love with AppFolio, so I investigated AppFolio and fell in love with it myself.” Duke Dodson, President “You are the Google of online property management Dodson Property Management (VA) software. I love your product.” Kathleen Richards, Owner Portola Property Management (CA)
  • 10. Agenda Your Feedback Payment Solutions and Other Services Hidden Features Coming Soon! Have Some Lunch and Meet Some Friends
  • 11. The Product Development Process How AppFolio features are conceived • We listen to our Users’ Feedback • Follow Market Trends • Innovate The building process • Share findings with the development team • Build a feature and test it with clients • Make updates if necessary
  • 12. Your Feedback is Key! Feature Requests 5,500 received in 2012 User Forum 6,000+ posts to date Usability Tests and Validation Calls 600+ in 2012
  • 14. Thank You! Most Number of Feature Requests submitted by: Crown Realty & Management Corporation Flournoy & Calhoun Realtors Most Forum Posts made by: Riviera Property Management
  • 16. Industry Stats 15% 2% 15% 68% Check ACH Credit Card Cash or Money Order
  • 17. Rent Payments – what is changing? WSJ says - 70% of Americans who accessed the internet in Q2 made an online purchase Buysight (internet research company) says - 88% of Americans made a purchase online in the past 12 months 80% of shoppers are between age 33-44 Brian says - How many checks have I written in my life?
  • 20. Cost Cost Of Handling A Paper Check
  • 22. The Story The 90’s called… they want their scanner back
  • 23. AppFolio E-Check Always Free!
  • 24. Comparison Industry AppFolio AppFolio 0% 0% 12% 12% 15% 2% 28% 15% 53% 35% 68% 60% Check ACH Credit Card Cash or Money Order Checks Check AppFolio Online ACH Credit Card Credit Cards Cash or Money Order Money Order Cash or
  • 25. Credit Cards Available Now!
  • 26. Credit Cards Coming Soon!
  • 27. Industry Stats AppFolio 0 12% 15% 2% 26% 15% 68% 62% Checks Check ACH AppFolio Online Credit Card Cash or Money Order Cash or Money Order
  • 29. How It Works No NSFs!
  • 31. AppFolio Payment Services 0 0 0 12% 26% 74% 62% Checks Checks AppFolioAppFolio Online Online Cash or Money Order
  • 35. Resident Screening Our reports are… Built In no separate login or duplicate entry Instant Results get your screen in 60 seconds Easy to Read Simple Storage Auto attached and stored in APM
  • 38. Professional Websites Website Features • Purpose-Built for Property Management • 100% integrated with AppFolio Property Manager • Custom website URL for your company • Variety of styles and colors to choose from • Basic Search Engine Optimization (SEO)
  • 39. Professional Websites Advanced Features • Individual sites customized for each property, including image galleries and floor plans • Mobile version of site(s) • Google Analytics for tracking site metrics, traffic and visitors • Social media integration, including Facebook, Twitter and more • Blog
  • 42. AppFolio Insurance Services Requiring Insurance Apartment Firms Requiring Tenant Insurance Annual NMHC ACOR Survey
  • 43. AppFolio Insurance Services Why are we seeing this trend? • Transfer risk away from owners • Gain ability to recover repair cost for damages • Increase owner’s profitability o Reduce expense of resident caused damage o Reduce property insurance rates (MFR) • Competitive advantage for fee managers
  • 44. AppFolio Insurance Services Tracking Tenant Provided Insurance StateFarm #8890011 12/31/2013
  • 45. AppFolio Insurance Services “ What customers are saying: Keeping track of all our tenant policies and enforcing our insurance requirement used to be a big headache, but with everything managed right in the AppFolio software it’s just so easy to mandate renters. We now have the confidence that every unit in our portfolio is protected. Pricing
  • 46. Using AppFolio Value Added Services One Underwriting Process for ALL Services Payments Screening Insurance
  • 49. RUBS
  • 50. Mobile Apps iPhone Android
  • 52. Direct Connect  Expedite the bank reconciliation process  Reconcile on a more regular basis  Allow AppFolio to match transactions  View warnings for transactions that have not been found
  • 58. Help Resource Center help.appfolio.com Full Resource Center • Recorded trainings (65+) • Downloadable resources • Live Training registration • Online help file • Submit support requests
  • 59. User Forums: Share and Succeed Together Online Community • Others best practices • AppFolio participation • Feature discussions • Accounting section • Tips & Tricks • Read, learn and contribute
  • 60. Support Team: There for You support@appfolio.com
  • 62. Not a Customer Yet? •Talk to Someone Here •Ask Questions •Make Friends

Hinweis der Redaktion

  1. We’ve had the pleasure to work with thousands of [property management companies] / [investors] over the years and it’s really been exciting to watch the changes in our industry and help our customers stay ahead of market trends. + In 2011 over 1 million renter households were added. We see news articles everyday that showcase renting as the new American dream – rents are increasing and vacancy rates are going down. + This is all great news for companies like yours but the truth is that this new generation of renters has different needs and everyone, from residents to investors expect more from you and your business.
  2. And your challenge is to meet the changing needs of owners and residents while you stay ahead of the competition, grow your business and become more profitable….all in less time every day!And this is exactly why we created AppFolio Property Manager.
  3. The modern renter wants and expects to communicate online. + They use the Internet to search for their next home - from Craigslist to your website they will find, research and ultimately apply for the home online. + Once a resident, the preference is to pay rent online, submit maintenance requests and communicate online. Making it easy to communicate and stay connected is directly tied to your resident retention and occupancy rates, along with (BUSINESS GOAL)that you mentioned on our last call.Residents aren’t the only ones who have higher expectations.
  4. Owners and Investors expect more too. They want….To receive payments online -- the money gets there faster and you save valuable time as well. Online access to property information, reports and statements so they stay connected to their investments.Unique branding for properties with even better marketing that stands out from the crowd.They want insurance that protects their investments from accidental damage.They also want you to find the highest quality residents and fill vacancies fastBased on what I have learned about your company so far this will be important to your business along with (BUSINESS GOAL)
  5. And this combination of great product and service really has been the foundation of our fast growth. Our flagship product is focused on the property management industry and is used by thousands of property managers and owner operators across the US. Our team is very experienced at building successful Software as a Service products that are innovative and meet the needs of the modern property management company. Our customers have the highest adoption rate for online rent payments in the industry and we’re the only provider to include Ratio Utility Billing and ACH for free.
  6. -We gather Users’ feedback via feature requests, forum, calls
  7. That averages to 1.2 new features a weekThese features don’t include the ongoing infrastructure and security work to ensure that we’re reliable and available 99.99% of the time.
  8. AppFolio’s report:Full credit reportFICO scoreNationwide eviction searchNationwide criminal (optional) (includes OFAC, sex offenders, Interpole)Soon to include RentBureau rental history information as well$10 basic or $15 with criminalMajor advantages: built in creates significant time savings, often less expensive
  9. We have a new partnership with ERB.RentBureau allows PMs to report rent payment history to Experian. There’s a benefit to good tenants – their on time rent payments help them build good credit history.Plus PMs who participate report fewer skips and collect more successfully because RentBureau makes it harder for a bad tenant to find a new place.Another totally free service for customers using AF screening, there’s no extra work because rent payment info is automatically provided to ERB from your AF database
  10. Sign up and you can instantly grant a tenant a basic liability insurance for less than $10 a month. So when a new tenant shows up to sign a lease without their proof of insurance you can easily (and always) keep your property protected – enroll with the click of a button. This is a great service to market to owners, it saves claims on their property insurance – or covers the deductible in more serious incidents.
  11. • Hot topics right now• Article Sept 2012 multi Housing News – find on their website• One quote: “Requiring insurance is a best practice that will one day be an industry standard” • NMHC survey of 50 largest apartment firms • Most common limit is $100K• Early Adopters: Large Communities, Owner Operators, Student Housing
  12. It is all about the bottom line
  13. Tracking 3rd Party Coverage