This deck shows how to get up and running with an “Enterprise App Catalog” using HTML5 as a starting point. In this latest EASE release, an HTML5 version of the App Catalog is instantly available after you create your EASE account. See the video version at http://vimeo.com/apperian/html5-app-catalog-open-for-business. * * * We’ll show how you can start uploading apps, curate and recommend existing iTunes and Android Market apps, and provide links to existing HTML5 apps and website content. Once you get your feet wet, the next step is customizing your own native iOS and Android catalog, and we’ll demonstrate live how this changes the user experience and provides additional benefits. You’ll learn about best practices for creating in-house enterprise apps to ensure that only authorized users can install and run apps, and make sure sensitive data is protected.

1. HTML5 App Catalog:
Open for Business!
Create, Deploy and Manage Enterprise Mobile Apps!
Presented by:
Cimarron Buser!
Apperian, Inc.
The information and images contained in this document are of a proprietary and confidential nature.
The disclosure, duplication, use in whole, or use in part, of the document for any purposes other than
client evaluation without the written permission of Apperian, Inc. is strictly prohibited.
© Apperian, Inc. 2011. All Rights Reserved.!

2. Today’s Webinar
Twitter: #ApperianHTML5
Direct Messages: “Chat Box” in Webinar Session
Q&A At the End of the Presentation
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3. About Apperian
Top tier investors Award winning product
2011 Product Finalist
Company to Watch
Experienced team Strong customer base
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4. ENTERPRISE MOBILE APPLICATIONS.
R U Ready?
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5. Poll Question
Have you deployed an in-house app at your
enterprise?
No - Not Yet 18%
No - Planning to Soon 30%
Yes - Have built and deployed app(s)
32%
Yes - Starting to develop now 20%
Over half of you have already started!
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6. What Enterprise B2E Apps are being built Today?
 Training videos and documents for  Mobile ISO compliance “bible”
sales, product and HR trainings and apps to streamline
 Corporate directories paperwork and tracking
 Corporate employee locator  Custom Dropbox application
 Custom Salesforce/CRM, SAP or  Machine/Server management
database applications  Conference materials
 Downloadable CRM data for “on the  College/University class
go” reference registration
 Real time access to internal  Inventory and POS management
databases and order entry systems –  Hospital patient stats monitoring
immediate access for customer
 Retail stock apps and
requests
replenishment orders
 Ordering and tracking apps
 HR apps: timesheet, expense
 PO approval apps for urgent orders reports and other time-sensitive
with 1- click approval functions
Apperian, Inc. - Proprietary and Confidential Page! 6!

7. How are Apps being built?
HTML Website
“Holy
Grail ??”
HTML5+Mobile CSS
Kurogu
Kinvey
MobiFlex Antenna
Stackmob/Heroku
Webalo Pyxis
Phonesai SAP
Red Foundry
PhoneGap
AppCelerator
Multi-Platform Support
Mono
RhoMobile
Android SDK
Feature Phones (AD 2005)
Windows Mobile SDK
Xcode (IOS)
Functionality
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8. Enterprise Challenges for Mobile Computing
Users
Why can t you IT
make business
How do I
apps like this?
deploy and Dev
manage Where do
Apps? I start?
 Consumerization of IT
 Need a solution now!
 Single personal/work device
 Security is still #1
 Increased mobility  Need App “starter kit”
 Have to mobilize workforce
 Minimal IT Apple or
Android experience
 Smartphone SDKs not
built for enterprise
Apperian, Inc. - Proprietary and Confidential Page! 8!

9. Public “Stores” vs Private “App Catalogs”
iTunes App Store or Google Market
 Consumer app focus
 Apps and updates are “optional”
 Personal iTunes or Gmail account based
Private “App Catalog” approach
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10. Apperian App Management Platform !
Enterprise App Services Environment (EASE)
 Secure, private catalog
Private, branded
 Enterprise licensed HTML5 or Native
“App Catalog”
 Multi-device, multi-app install
 Self-service or IT “push”
 Identity-based provisioning
 Reporting/Analytics
 Supports native iOS and
Android as well as HTML5
Enterprise
Apperian, Inc. - Proprietary and Confidential Page! 10!

11. Apperian App Management Platform
Enterprise App Services Environment (EASE)
Create Deploy Manage
Developer Services IT Services Management Services
 Build native mobile Apps  Configuration  Management dashboard
 Enterprise SDK  App provisioning  Branded “App Catalog”
 App Samples and decommissioning  Reporting analytics
Templates  User management  Directory services
 Help desk integration
Apperian, Inc. - Proprietary and Confidential Page! 11!

12. What’s New Today?
HTML5 A
pp
Catalog
Demo!
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13. ENTERPRISE MOBILE APPLICATIONS?
Ready!
 Build high-value, enterprise Apps
 Go live immediately with HTML5 Catalog
 Upgrade to branded, private App Catalog
 Manage apps users centrally
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14. Try it today for FREE!
apperian.com/register
Questions?
Contact Cimarron
cbuser@apperian.com
sales@apperian.com
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