Looking to mobilize your business with great apps? Follow the 4 golden rules of mobility

1. Obey the 4 Golden Rules
of Mobility
Chuck Goldman, Founder & Chief Strategy
Officer
Wednesday, November 28, 2012

2. Please ask questions through GoToMeeting
for the live Q&A at the end of today’s
presentation.
To continue the discussion on Twitter, please
use
#MAMwebinar
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3. 300 MILLION iPhone & iPads sold
400 MILLION Android devices sold
10 MILLION preorders for iPhone 5
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4. 11/28/2012
IT This content is copyright of © Apperian 2012. All rights reserved. 4

5. 2000 of 6700
employees are
BYOD
“Security is a high priority for us. We are giving them
[employees] access to their own information in a
form factor they feel comfortable with.”
Edgar Aduilar, Mastercard
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6. 70k employees
Allstate
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7. Apperian Survey Results
76%
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8. Mobile is IMPORTANT to getting my job done
91%
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9. IT Under Pressure
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10. No wonder IT has a head ache…
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11. To get started…
…you need a strategy
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12. Start with the end goal
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13. Your Mobile Mission
1. Secure corporate data
• During and post employment
• Theft and device loss
2. Maximize ROI
3. Innovate for new business opportunitie
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14. But there are rules!
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15. Mobile Strategy Rule #1
“When is my device
1. Do no harm! no longer my device?”
- BYOD User with MDM
• Don’t wipe a user’s device
• Don’t withhold email as punishment
• Don’t have access to personal content (pictures, contacts, etc.)
• Don’t disable device features
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16. Mobile Strategy Rule #2
2. Be invisiblemuch as possible)
(as
• Let users use the native OS experience (mail, calendar, contacts)
• Don’t add too many hoops to jump through… they will work around them
• Provide native corporate apps for corporate systems (sales, HR, etc)
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17. Mobile Strategy Rule #3
3. Protect the endpoint
The cost of the phone? $600
The cost of the data in apps? Priceless.
“We’re in the data security business,
not the device management & tracking business”
-Ed, VP of Mobility
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18. Mobile Strategy Rule #4
Don’t touch the code.
Required SDK = FAIL
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19. Secret to pulling off the Mission
Stop worrying about the device;
pay attention to the lifecycle of the
apps
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20. App Lifecycle Strategy
Acquiring Apps
Understanding App behavior
Securing mobile apps
Managing all aspects
Deploying Apps
MAM
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21. Mission Success for Security!
1. Devices come and go, but Apps live forever,
so secure it once
2. Know your apps inside & out before deploying
3. Use an App-level VPN (it’s invisible)
• Secure connection between the enterprise network and app
• Doesn’t let other traffic (& malware) onto the enterprise
network
4. Protect the data BEFORE it’s lost/stolen with app-
level encryption & pass-code
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22. Mission Success for ROI
1. Keep IT overhead costs down for support
and management.
2. User adoption of apps = higher ROI
3. Self service is a win-win
4. Cloud-based solutions keeps CapEx low
5. Keep IT focused on strategic initiatives
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23. Mission Success for Innovation
1. Build amazing enterprise apps!
2. Take advantage of device HW capabilities
3. Utilize new data types like geo-location
4. Think like a consumer app, secure like an
enterprise app
5. Build an internal mobile community who
can provide ideas and feedback
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24. Your Mobile Mission
1. Secure corporate data
2. Maximize ROI
3. Innovate for new business opportunities
Obey the Rules
1. Do no harm
2. Be invisible
3. Protect the endpoint
4. Don’t touch the code
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25. Q&A
#MAMwebinar
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