The document discusses Appbackr's appscore algorithm which analyzes apps and assigns them a success score (SSa) based on various features. It compares the SSa to a market success score (SSm) based on industry metrics like downloads and revenue. The algorithm is constantly improved using millions of data points over time. Appbackr believes its algorithm can help app stores and platforms effectively curate and recruit high quality apps.

1. appbackr appscore: Algorithmic
curation of applications
©2013 appbackr inc. confidential and proprietary.
©2013 appbackr inc. confidential and proprietary.

2. Xchange allows stores to have confidence in identifying the
best apps using appbackr’s appscore algorithm
appscore
algorithm
app
developers
cuts through clutter;
predicts app rank/value
enjoys
optimized
distribution
antivirus screening
across all
stores and
platforms
helps screens apps for entry
to Xchange through a web
service or SDK
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©2013 appbackr inc. confidential and proprietary.

3. appscore algorithm will drive superior app
selection
Features
1. merchandise appeal
Success Factors
SSa
2. monthly revenue
2. user feedback
3. time since last update
1. number of downloads
SSm
3. market performance
Machine-determined,
relevant features
SSa versus SSm
Industry-informed success
metrics
Our model is programmed to
analyze all possible
characteristics of an app to
determine the ones most relevant
to its success. We then use our
proprietary algorithm to assign the
app an appbackr success score
(SSa).
Comparing the app’s SSa and
SSm allows us to evaluate our
algorithm’s success. With a
perfected algorithm, the 2
success scores should be equal.
With our industry knowledge and
experience, we define the metrics
used to measure an app’s
success. We then use these
metrics to assign the app a
market success score (SSm).
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©2013 appbackr inc. confidential and proprietary.

4. a constantly improving algorithm based on
the quality and quantity of downloads
Using millions of snapshots over time, we train our model on short 30 day intervals to ensure
that it is continually improving.
Today
60 days prior
60 days after
30 days prior
30 days after
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©2013 appbackr inc. confidential and proprietary.

5. Percentage of qualifying* apps per platform
HTML5 apps
Qualifying*
Success Rate
Android apps
Qualifying*
Success Rate
* Apps scoring 8.5 or higher
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©2013 appbackr inc. confidential and proprietary.

6. Upcoming Features
©2013 appbackr inc. confidential and proprietary.

7. In-depth analysis of user reviews allows for
qualitative evaluation
Galaxy S2 LTE Should give 5 but wtf
I've purchase mighty eagle but can't
use it in the new level update. Thanks
©2013 appbackr inc. confidential and proprietary.
This new update of angry birds is
fantastic and addicting plz update more
new levels of new lying and runing pigs

8. Language becomes a stubborn but important
issue
Spanish
Russian
Не устанавливается, пишет
неизвестную причину 18, раньше всѐ
ок было. Может в курсе кто?
Desde la ultima actualizacion no
funciona en mi X8 a quien le pasa lo
mismo'????
Korean
Japanese
広告の場所を考えて!! 邪魔して画面が
見えなくてイライラする!!!!!
©2013 appbackr inc. confidential and proprietary.
앵그리버드 정말 조아욤~! 제폰에 받고
지금 엄마폰에 담고있는데 동생도
재밌다고하구 저도 재밌어용~10점
만점에10점~

9. Lack of reliable automated translations is problematic for
standard natural-language processing
Spanish
Russian
Does not fit, writes unknown cause 18
before everything was ok. Can be
aware of who?
Since the latest update does not work
on my X8 who would feel the same
'????
Korean
Japanese
Given the location of the ad! Frustrating
to not see the screen to bother!!
©2013 appbackr inc. confidential and proprietary.
Angry Birds Yom really Joa ~! Now my
mom on the phone and putting it in
jepon being funny, but the mouth of my
brother for fun too - 10 out of 10 points
~

10. Utilizing app’s social graph reveals user
demographics
Name: John Doe
Age: 25
Occupation: Engineer
©2013 appbackr inc. confidential and proprietary.

11. Intelligent aggregation of public information
allows for comprehensive quality evaluation
User Reviews
Keyword
search
Sentiment
analysis
Social Graph
User
Profiles
Performance
quality
User
interaction
In-App Analysis
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©2013 appbackr inc. confidential and proprietary.

12. appscore application
examples
©2013 appbackr inc. confidential and proprietary.

13. appscore provides easy curation of feature
platforms
Major retailers, new platforms, carriers, OEMs and even the browser feature
apps on multiple channels effortlessly and enjoy optimal organic distribution.
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©2013 appbackr inc. confidential and proprietary.

14. appscore provides effective developer
recruitment through tools integrations
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©2013 appbackr inc. confidential and proprietary.

15. Thank you
appbackr.com/xchange
©2013 appbackr inc. confidential and proprietary.
©2013 appbackr inc. confidential and proprietary.