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What was
this class
about?
Are you thinking,
“I could have done
all this on my own.”?
That’s true,
and you should
do these things
on your own,
but...
“The people who are doing the work
are the moving force behind the
Macintosh. My job is to
create a space for them,
to clear out the rest of the
organization and keep it at bay.’’
--Steve Jobs
We want you to
have space
This is a space to

ask questions

examine realities

explore possibilities

discuss ideas
We want you to
be as good as
you want to/can be
“...for the first couple years that you're making
stuff, what you're making isn't so good… it's
really not that great. It's trying to be good, it has
ambition to be good, but it's not quite that good.
But your taste, the thing that got you into the
game, your taste is still killer. And your taste is
good enough that you can tell that what you're
making is kind of a disappointment to you, you
know what I mean?
…A lot of people never get past that phase. A lot
of people at that point, they quit. And the thing I
would say to you with all my heart is that most
everybody I know who does interesting, creative
work, they went through a phase of years where
they had really good taste, they could tell what
they were making wasn't as good as they
wanted it to be, they knew it fell short… it didn't
have that special thing that we wanted it to
have… Everybody goes through that…
you gotta know it's totally normal, and the most
important possible thing you can do is do a lot
of work. Do a huge volume of work. Put
yourself on a deadline so that every week or
every month you know you're gonna finish one
story… You create the deadline… [I]t's only by
actually going through a volume of work that
you're going to catch up and close that gap
and the work that you're making will be as
good as your ambitions.”
-- Ira Glass
We want you to
be as good as
you want to/can be
with your thoughts, too
“...the production of information
sharpens the mind and
clarifies your thoughts.”
-- Clay Johnson
We want you to
have good tools,
that sometimes
we didn’t have,
until recently
H+E Conceptual Toolkit                                                                                                                       antiauthority


                                                                                                                                                                                                             the Velcro theory of
                                                                                                     forced                                                         testable                                       memory
                                                                                                  prioritization                                                   credentials
                                                                                                                                  authority
                                       interrelations

                                                                                                                                                                                                                                                             solution focus
                                                                                                                                                                                                                               send destination
                                                                               find the core                                                                                         the Sinatra test                              postcards
                         elements                          purpose                                                 simple
                                                                                                                                                        credible
                                                                                                                                                                                                                                                                                        script critical
                                                                                                                                                                                                                                                                                           moves
                                                                                                                                                                                   human-scale                                                            direct the rider
                                                                                                                                                                                     principle                                 find bright spots
                                                                                     use analogies
                                         systems

                                                                                                                                  Communications
                                                                                                                                                                                                  concrete


                                                   Systems                                                                                                                                                                     Behavorial Change                                           black & white
                   feedback                                                                                                                                                                                                                                                                    goals
                                                   Thinking                     leverage points                          unexpected
                                                                                                                                                     stories                     emotion

                                                                                                                                                                                                                motivate the
                                                                                                                                                                                                                 elephant                    help people grow                                             use checklists

                                                                              opportunities                violate schemas
                             outcome               traps
                                                                                                                                                 create mystery                                                                                                               shape the path
                                                                                                                                                                                              find the feeling                                                                                              create action
  target                                                                                                                                                                                                                                                                                                      triggers
                                                                                                                                                                                                                     shrink the change
                                                              impact from a thing                 will it get to those               expose knowledge
                        know your                                                                                                                                                                                                                        make it social
                                                                                                    who need it?                           gaps
                         mission                                                                                                                                         appeal to idenity                                                                                                tweak the
                                                                                                                                                                                                                                                                                         environment
verb
                                                                                                                                                                                                                                    engineer early
                                             Impact                                                                       will they use it                                                                                            successes
                                                                             is it needed?                                  correctly?
                                                                                                                                                                                                                                                                      build a culture
                      measure the
                       right thing

                                                                                                                   fail early, fail often                               embrace
                                                                                                                                                                       constraints
                                                                                          drift
           measure it well

                                                                                                                                       harvest ideas, edit
                                                                                                                                          applications                           compelling
                                                                            smart                                                                                                experience
                                                                        recombinations                      jump fences                                                          framework

                                                                                                                                               design
                                                                                    abductive                                                 thinking                               generative
                                                                                    reasoning                                                                                        metaphors

                                                                                                                   ask stupid
                                                                                                                   questions
                                                                                                                                                  make hope visible
                                                                                                                                                                                   combine familiar
                                                                                                                                                                                    and surprising
Making
connections
seeing the
invisible
making the
invisible
  visible
seeing what’s
possible
You now have
a better model
of the present
and
models for a
better future
The future starts now.
What you do
matters
Attitudes
and
behaviors
are
contagious
So,

DTRT
A T F T?
So,

DTRT
whenever
possible
So,

DTRT
whenever as much as
possible
shop local
consume less
choose to reuse
consume responsibly
eat less meat
compost
drink tap water
conserve water
conserve energy
You don’t
have to be
like this guy
but...
know your
habits
$6
so you can
change your
habits
$5
vote)
with your
(
dollars too
$3.50
$5=kept local
“Make
hope
 visible”
If something’s

TBU
DFWAI
Know
the scale
of your engagement
Think about
the systems
so you can...
find your
umbrella issue
Al Gore: Climate Change
Victoria Thatcher: Food
Annie Leonard: Stuff
Nathan Shedroff: Design
David Eagleman: Brain / Internet
and
frame it
find
leverage points
“places in a system
where a small change
could lead to
a large shift in behavior.”
Edward Mazria
The 2030 Challenge

                architecture2030.org
The building sector
consumes 77% of
energy produced in the US
                  Edward Mazria
                  at aBWxD 2010
architecture2030.org
architecture2030.org
from survive to

thrive
“It’s the
environment,
stupid.”
--Andrew Lo
               MIT 150
               Symposium
               Brains, Minds
               and Machines
A thrivable
future
is a future in
which we’ve
Developed an ecological identity
Redefined prosperity
Rediscovered democracy
Redesigned how we live
Stabilized world population
Outgrown fossil fuels
“The best way to
predict the future
is to invent it.”
--Alan Kay
So,
whether its your personal future or
the future you believe we should share,
invent it.
Be generous with
your time, ideas
and emotions.
Be generous to
your time, ideas
and emotions.
H+E Wrap-up spring 2012

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H+E Wrap-up spring 2012