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H+E Toolkit

                                                                                                                                                   antiauthority


                                                                                                                                                                                                                   the Velcro theory of
                                                                                                           forced                                                         testable                                       memory
                                                                                                        prioritization                                                   credentials
                                                                                                                                        authority
                                             interrelations
                                                                                                                                                                                                                                                                   solution focus
                                                                                                                                                                                                                                     send destination
                                                                                     find the core                                                                                         the Sinatra test                              postcards
                              elements                           purpose                                                 simple
                                                                                                                                                              credible
                                                                                                                                                                                                                                                                                              script critical
                                                                                                                                                                                                                                                                                                 moves
                                                                                                                                                                                         human-scale                                                            direct the rider
                 stocks                                                                                                                                                                    principle                                 find bright spots
                                                                                           use analogies
                                               systems

                                                                                                                                        Communications
                                                                                                                                                                                                        concrete
                      flows

                                                         Systems                                                                                                                                                                     Behavorial Change                                           black & white
                                                                                                                                                                                                                                                                                                     goals
                                                                                     leverage points
                                                         Thinking                                                              unexpected
                                                                                                                                                           stories                     emotion
                                  feedback
                                                                                                                                                                                                                      motivate the
                                                                                                                                                                                                                       elephant                    help people grow                                             use checklists

                                                                                    opportunities                violate schemas
                                outcome                  traps
                                                                                                                                                       create mystery                                                                                                               shape the path
                                                                                                                                                                                                    find the feeling                                                                                              create action
     target                                                                                                                                                                                                                                                                                                         triggers
                                                                                                                                                                                                                           shrink the change
                                                                    impact from a thing                 will it get to those               expose knowledge
                              know your                                                                                                                                                                                                                        make it social
                                                                                                          who need it?                           gaps                              appeal to idenity
                               mission                                                                                                                                                                                                                                                          tweak the
                                                                                                                                                                                                                                                                                               environment
   verb
                                                                                                                                                                                                                                          engineer early
                                                   Impact                                                                       will they use it                                                                                            successes
                                                                                   is it needed?                                  correctly?
                                                                                                                                                                                                                                                                            build a culture
                          measure the
                           right thing

                                                                                                                         fail early, fail often                               embrace
                                                                                                drift                                                                        constraints
              measure it well

                                                                                                                                             harvest ideas, edit
                                                                                                                                                applications                           compelling
                                                                                  smart                                                                                                experience
                                                                              recombinations                      jump fences                                                          framework

                                                                                                                                                     design
                                                                                          abductive                                                 thinking                               generative
                                                                                          reasoning                                                                                        metaphors

                                                                                                                         ask stupid
                                                                                                                         questions
                                                                                                                                                        make hope visible
                                                                                                                                                                                         combine familiar
                                                                                                                                                                                          and surprising

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H+E Toolkit for Behavioral Change and Systems Thinking

  • 1. H+E Toolkit antiauthority the Velcro theory of forced testable memory prioritization credentials authority interrelations solution focus send destination find the core the Sinatra test postcards elements purpose simple credible script critical moves human-scale direct the rider stocks principle find bright spots use analogies systems Communications concrete flows Systems Behavorial Change black & white goals leverage points Thinking unexpected stories emotion feedback motivate the elephant help people grow use checklists opportunities violate schemas outcome traps create mystery shape the path find the feeling create action target triggers shrink the change impact from a thing will it get to those expose knowledge know your make it social who need it? gaps appeal to idenity mission tweak the environment verb engineer early Impact will they use it successes is it needed? correctly? build a culture measure the right thing fail early, fail often embrace drift constraints measure it well harvest ideas, edit applications compelling smart experience recombinations jump fences framework design abductive thinking generative reasoning metaphors ask stupid questions make hope visible combine familiar and surprising