Prospects have a myriad of questions. By thinking in terms of Program, Placement and People complete content strategies can be developed.

1. Organizing the 1,000 Prospect Questions

2. Prospect Questions
• What does it cost? • How long will it take?
• What am I going to learn? • Where will I intern?
• What kind of job can I get? • Will it fit my schedule?
• Where can I work? • What is required to finish?
• Who is going to teach it? • Will my credits transfer?
• Who will I be going to school • Who else went there?
with?
• What companies hire
• Will it fit my lifestyle? graduates?
• Does it fit my needs? • and 985 more
Engage. Consider. Convert.

3. Reduce the Problem to 3 Ps
Program: Skills and capabilities define value
Placement: Types of jobs defines reputation
People: Social connections builds brand
Engage. Consider. Convert.

4. Create 3 Sets of Assets
Program Placement People
Curriculum Recruiters Prospects
Faculty Jobs Students
Institution Industry Stats Alumni
Engage. Consider. Convert.

5. Potential Uses
• Segment prospects based on area of focus
• Rework all information for marketing programs
• Focus on helping graduates successfully land a job
Engage. Consider. Convert.

6. www.flyiron.com
Anthony Power
anthony@flyiron.com
Parker Oliver
parker@flyiron.com
Engage. Consider. Convert.