Do you need a Google authorship account in real estate? The answer is a RESOUNDING 'YES'. Google authorship is the future of search, it helps boost your SEO rankings and cements you as a content expert. All of these things help to improve your exposure, help to improve your marketing efforts...oh...and it's cool too!

1. Everything You Ever Wanted to
Know about Google Authorship
Presented by:
RE/MAX Realty Advantage
17319 US Highway 281 S Ste. 206
San Antonio, TX 78232
www.281advantage.net

2. What is Google Authorship Anyway?
 To the naked eye, Google authorship is the photo and
byline that appears on search results pages…and it’s cool.
 It is that and so much more. I mean, it’s REALLY cool.
 The photo and byline are the obvious benefits of
authorship, because it gives you more exposure. These
“rich snippets” of information show the author’s profile
picture (taken from his or her Google+ account), full name,
and the number of Google+ circles he or she belongs to.
 To the right, you will see a search results page for the term
“Google authorship” showing many entries that have
taken advantage of this amazing marketing tool. Iironically,
some results for “Google authorship” don’t contain
authorship rich snippets.
*Things that make me go hmmmm……

3. Okay, but I still don’t “Get It”….
 Authorship is more than just pretty pictures. The tie-in
with Google+ profiles creates verified connections
between content on the web and the creators of
the content. This gives Google the ability to identify
quality, human-created content and distinguish it
from content that isn’t quite up to par.
 Google+ is, in essence your digital signature…for the
entire internet.
 So yes, authorship deals with pretty pictures and
bylines, but it also adds value to search results and
content.

4. So…What’s In it for Me?

5. Okay, no…seriously.
 Links to the author’s other content.
 Better search results placement for users who have you (as an author) in their circles or
have read you previously.
 Recognition factor
 Increasingly powerful presence as authorship rank becomes a norm
 Observant real estate pros have probably seen that authorship is showing up in search
results of real estate-related queries, primarily by agents using their own websites as a base
for varied information about an area or real estate topic, and occasionally on listings.
 BOTTOM LINE: MORE EXPOSURE, MORE TRAFFIC, MORE CHANCES TO BE ON THE FIRST PAGE
OF GOOGLE = REAL ESTATE ROCKSTAR STATUS

6. WOW, THAT’S AMAZING! HOW DO I DO IT?
 STEP 1: Put a profile photo on your Google+ account
 STEP 2: Make sure a byline with your name appears on every
page of your content
 STEP 3: Make sure your byline name matches your Google+
name
So far so good? Now it gets tricky.
 STEP 4: Have an email address on the same domain as your
content. (I.e. if you publish on Yahoo, have a Yahoo email. If
you publish on Blogger, have a Google email, or if your
domain name is iamthebestagentever.com you need an
email like: Me@iamthebestagentever.com)

7. Great…Now I Have It…What Do I Do With It?
 1. Find the perfect profile picture. – And
make it your Google+ profile pic!!!
 2. Grow your influence on Google+. –
GET SOCIAL PEOPLE!!!! (At LEAST an
hour a day)
You would probably go more for the guy who is in more circle, right? I mean, I WOULD….

8. Now, DO IT!

9. About the Presenter
 Shauna Zamarripa is a nationally syndicated author, columnist, social media exper,
blogger and sushi fiend who brings a unique, creative flair to social media training and
making social media easier for real estate agents to understand and use. She is also a
coach, mentor and personal accountability partner for the agents on her team. To find
out more about Shauna and RE/MAX Realty Advantage, please visit us online at:
www.281advantage.net
By the way, clicking the link is free and it won’t make your computer blow up. Honest. Try it
and see! Oh, and while you are there, CONNECT WITH US ON SOCIAL MEDIA!