As a product manager or data scientist, you know the value of having hard facts based on real data, instead of your gut instinct, when making key product decisions. But do you struggle with getting critical data at the right time? Want to learn how to use your company’s API-based metrics to drive product design, development, and adoption? Join Alan Ho, Jeff West, and Jin Zhang as they discuss how they use data to drive product management decisions at Apigee. Hear the lessons they’ve learned in building product intelligence using API analytics. You’ll leave with practical and actionable tips and valuable insights based on real world examples. Download the video: http://youtu.be/eqksXuacB6Q Listen to the podcast: https://soundcloud.com/apigee/the-science-of-data-driven-product-management

1. August 14, 2014
The Science of Data-Driven Product
Management

2. Today’s speakers
Alan Ho
Apigee
Jin Zhang
Apigee
Jeff West
Apigee

3. www.iloveapis2014.com
WEBCASTLMTD—First 10 Get $195 Pass

4. CC BY-SA
Apigee social channels
YouTube
http://youtube.com/apigee
Slideshare
http://slideshare.com/apigee

5. © 2014 Apigee Confidential – All Rights Reserved
• Context sharing
– What makes a good data scientist
– Impact from cloud
– Data-driven product management and Apigee enterprise customers
• How Apigee does data-driven product management
• Examples of product management decisions
• Summary
Agenda

6. © 2014 Apigee Confidential – All Rights Reserved
Our world today

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Avoid the enterprise software death trap
“No one
uses our
product”
“What’s
missing?”
“Let’s fill in
the gaps”

8. © 2014 Apigee Confidential – All Rights Reserved
Product management dashboard
CustomerID CustomerName Date
Feature
Count
Traffic
Index
1 Customer1 6/1/14 15 9
2 Customer2 6/1/14 10 12
3 Customer3 6/1/14 5 7
1 Customer1 7/1/14 15 8
2 Customer2 7/1/14 13 14
3 Customer3 7/1/14 4 4

9. © 2014 Apigee Confidential – All Rights Reserved
• Analysis to decide what connectors to build
• Top Connections:
– Amazon Web Services (S3, SNS, SQS)
– Salesforce
– SQL Databases
– LDAP integration with OAuth (Password Grant)
• Validate the analysis by conversing with customers
• Engage customers for early access and final validation
Apigee connectors in Node.js

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Customer usage intelligence

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Nucleus architecture
Data access
API
Maester
Apigee
PostgreSQL
Connector
Ingest
API
Apigee SQS
Connector

12. © 2014 Apigee Confidential – All Rights Reserved
The URI of the resource drives the routing to a table or stored procedure
in Nucleus. For example, this message:
{
"version": 1,
"uri": "nucleus://edge/orgs/api-connectors/apis/test"
"body": { (Object from REST endpoint)
"hello": "world"
"object": {
"hello": ”multiverse"
},
"metadata": {
"timestamp": 1403110147.22,
"anything": "you want"
}
}
is routed to this stored procedure: edge.nucleus_orgs_apis_v1
Nucleus RESTful API resource data

13. © 2014 Apigee Confidential – All Rights Reserved
Example: How is my company doing?

14. © 2014 Apigee Confidential – All Rights Reserved
• Session objectives
• Last quarter’s journey & experience
• Customer roadmap
• Apigee update
• Engagement with Apigee
• Wrap up & next Steps
Apigee quarterly customer review: a sample agenda
Share data points in
conjunction with
roadmap discussion

15. © 2014 Apigee Confidential – All Rights Reserved
How do we measure the Apigee customer experience
Overall, how would you describe your experience with Apigee?
Terrible
Awesome
1 2 3 4 5 6 7
8 9 10
At Risk Swing Voters Awesome
ACE Score = average rating x 10
Can range from 0 to 100

16. © 2014 Apigee Confidential – All Rights Reserved
• Gut-based to data-driven
• Continually validate and improve (analyze, act/test, analyze again)
• Connecting the dots = real business value
• Grow your own tool bag over time
Takeaways

17. Questions?
Alan Ho
Apigee
@karlunho
Jin Zhang
Apigee
@jinz1
Jeff West
Apigee
@jeffreyawest

18. www.iloveapis2014.com
WEBCASTLMTD- First 10 Get $195 Pass

19. Thank you
11 February 2014