Mobile device usage is rapidly increasing globally and in Australia. Smartphone penetration in Australia is the 2nd highest in the world. Networks are improving to support increased mobile data usage, which is expected to grow 12-fold by 2018. This landscape creates opportunities for small businesses and entrepreneurs to develop mobile-first innovations, especially in areas like mobile advertising, shopping, and social media. Recent Australian startups are also focusing on creating new mobile technologies and services.
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Mobile Today: The Landscape and Opportunities for Australian SMB and Entrepreneurs
1. Mobile Today:
The Landscape and
Opportunities for
Alfred Lo
SMB and
Optus /
SingTel Group Digital Life Entrepreneurs
@apglo March 2013
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5. Australia has the 2nd highest
smartphone penetration in the world
Mobile trends – device pricing, market share, form factors,
operating systems
Networks in Australia – speed, ubiquity, data traffic - shift from
minutes to data from OTT apps
16. Dimensions Mobile Gives
In the occasion
In your hand
Is socially sharable
Ready to do or pay with one touch
All linked to cloud based content
17. Some Ways Mobile is Driving Innovation
Mobile & Social Fusion
Big Data
Engagement & Activation Technology
Form Factors and Connectivity
18. Mobile advertising
Forecast for Australia to reach $177 million by
2017 with CAGR of 46%
Shopping
75% of shoppers using smartphones pre, post and
during store visits
Social
More than a 1/3 of social media is being driven by
mobile