Successo yoodeal-tag-bergamo-aperinfo

ALESSANDRO
BRUZZI

Entrepreneur

Product strategist, Startupper

Mail: alessandro@yoodeal.net
Twitter: @alexbruzzi

FINDTHEPROBLEM

Aperinfo - (30 Gennaio 2013) - www.aperinfo.com - #aperinfo

DON’T LOOK TOO SOFISTICATED

WHERE IS THE PROBLEM?

Information overload PROBLEM Reach the target


Too many emails

Many emails end up in Spam

Generic deals targeted to an “average” consumer


MAKE IT SIMPLE


Yoodeal wants to be the #1 choice
for anyone who wants to do smart shopping
of personalized, time-limited lifestyle offers.


EXPLAIN IT SIMPLE


PUT PEOPLE FIRST


TRUST


HOW TO FIND PEOPLE


RECRUITING
INVEST IN PEOPLE
-Money
-Stock options

TAKE ONLY COMMITTED PEOPLE
-No 9am-6pm job
-Love Love Love what you have to do
-See the proactive behavior approach

TAKE THEM FROM ANOTHER JOB
-Great people are not unemployed

DISCOVER TALENTS
-Believe in your feelings

FIND IN
-Linkedin
-University
-Thesis projects


EXECUTION
MAKES DIFFERENCE
BETWEEN
IDEAS
AND
SUCCESSES

PROTOTYPE!
TEST!
TEST!
TEST!


PROMOTE


HOW TO PROMOTE?


PROMOTING
USE LINKEDIN TO:
-FIND Journalists
-FIND Bloggers

BUT YOU HAVE TO BE CONFIDENT ON YOUR PRODUCT

DON’T ASK – OFFER SOMETHING!

-Give a free test
-Give it FIRST
-Give it exclusively
-Make it special
-Ask opinions

DO MARKET ANALYSIS -> Start from your data logs
DO FREE PDF GUIDES

CURIOS MEDIA WILL GIVE YOU A WINDOW OPPORTUNITY


FUNDING


HOW TO FIND MONEY
USE PUBLIC FUNDS:
-Finanziamenti a fondo perduto Provincia Trento

DO PUBLIC COMPETITION to have feedback
-Starcup Lombardia
-Working Capital Telecom Italia

ASK VENTURE CAPITAL / BUSINESS ANGELS

-DPIXEL 50k- 250k
-PRINCIPIA 1 - 4M
-EARLYBIRD 1 - 4M
-YCOMBINATOR/500STARTUPS/TECHSTAR – Law Issues – 50k

ASK INTERNET GROUPS/CEO’s
-Banzai
-JobRapido
-Populis
-Volagratis


MY EXPERIENCE
- BANZAI / TRIBOO

- dPixel

- JUPITER VENTURES

- PRINCIPIA

- FONDAMENTA

- MASSIMILIANO MAGRINI

- PRIVATE ANGELS

- TRADITIONAL COMPANIES


MY PROBLEMS
TIMING

I NEED MONEY ON TIME

RESTRICTIONS

EXTERNAL CONTROL LIMITS THE COMPANY STRATEGY
I REFUSED SOME INVESTMENT FOR 50.1% SHARE REQUEST

COUNTRY

ITALY OR NOT ITALY?
THE MAJORITY OF VCs and ANGEL INVESTORS DOESN’T WANT TO PUT MONEY IN THE
ITALIAN SYSTEM cause regulations and laws: there is no stability and safety for the
investment

TEAM

A NOT STRONG AND EXPERIENCED TEAM HAS PROBLEM TO GET MONEY


BE DISTINCTIVE


ADVANTAGES
Unique
•SEMANTIC TEXT ANALYSIS

•RANKING AND PERSONALIZATION

Hard to replicate
•MARKETPLACE

•DIRECT PAYMENT


FORGET THE KW
Yoosemantics understands deals type, details, categories, and
data inside text.

With all complementary modules Yoosemantics is able to
structure data starting from plain text and show relevant
information, dynamically changing for each type of object.


RANK, NOT ORDER
YooRank chooses the For
best: out of a very large each specific user
•offers market place based on behavioral /
•Deals preference data.
•opportunities


MY TIPS
- CHOOSE RIGHT TEAM
- DO NOT DEPEND BY ANYONE

- CHOOSE RIGHT IDEA
- BE CONCRETE, SIMPLE
- BE FOCUSED

- MAKE DEV. DETAILED PLANS
- SPEC. DOCS. HELPS TO CLEAR A LOT

- FUND/ANGELS/PUBLIC/CRAWDF.

- USE MEDIA/PRESS

- FOCUS ON TRAFFIC/USERS (1st point of
TRACTION)

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