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Engaging Strategically With Social Media

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Anne Peoples
Anne Peoples

This document provides guidance on strategically engaging with social media for organizations. It recommends listening, learning, and experimenting first before setting objectives and choosing tools. Key aspects to consider include understanding your audience, creating engaging and valuable content, sharing content generously, evaluating your efforts through metrics like traffic sources and return visitors, and managing capacity, risks, and roles when using social media.

Technologie
1 von 47
Engaging strategically with Social Media
Web 2.0 ,[object Object],enabling individuals and groups to communicate, interact, share, discover and collaborate in new ways, globally and within communities
The Cloud Applications and storage on the web Access from any computer or mobile
With new opportunities for… ,[object Object]
A strategic approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.rossdawsonblog.com
Before you do anything… ,[object Object]
Listen ,[object Object],[object Object],[object Object],[object Object],Workshop bookmarks on delicious
Learn ,[object Object],[object Object],[object Object],[object Object],[object Object]
Experiment ,[object Object],[object Object],[object Object]
Objectives
Context Social media will have all kinds of unintended consequences for any organisation
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ask yourself some questions… ,[object Object]
Audience ,[object Object],[object Object],[object Object],[object Object]
Content ,[object Object],[object Object],[object Object],[object Object]
Content matters ,[object Object],[object Object],[object Object],[object Object],morguefile.com
Sharing content ,[object Object],[object Object],[object Object],[object Object],[object Object]
Easy on the eye ,[object Object],[object Object],[object Object],[object Object],Manchester Lit List
Where to start… ,[object Object]
Horses for courses www.wordle.net
Source image on Flickr
Sharing
Delicious Social bookmarking makes it easier for users to find and share your content.
Networks Facebook is used by organisations to reach out in new ways to their communities. Consider how to use Fan pages and groups.
Wikis Content management systems that enable users to create web pages and edit pages others have created.
Portals Bring content together at a single entry point.
Blogging platforms Communicate, consult with and listen to users and others about policy, services, developments, what’s new in the library, events, guides, issues, initiatives.
Micro blogs Updates, opinions, advice, crowd sourcing.
RSS feeds Make it easy for people to subscribe by setting up the links for them
Podcasts Use iTunes to access and deliver audio and video podcasts
Whichever platform you choose.. ,[object Object],[object Object],[object Object],[object Object]
Remember…
Getting sorted… ,[object Object]
Management ,[object Object],[object Object],[object Object]
Capacity Is there a budget ? Where can you find the time ? What technical support is available? What skills are in the organisation? Has anyone any previous knowledge ?
Making the time How much time does it take to do Social Media Beth Kantner
Training 23 Things Slideshare
Managing Risk ,[object Object],[object Object],[object Object],[object Object],[object Object]
Roles and responsibilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Library of Congress photostream
Is it worth it… ,[object Object]
Evaluation
Traffic Where is it coming from? Who stays? Who comes back? Image from morguefile.com
Measurement
Google Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources Slideshare Delicious Guidelines for libraries Social Media blogs
Last but not least …
Engaging strategically with Social Media ,[object Object]

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Engaging Strategically With Social Media

Hinweis der Redaktion

  1. Do your research Tell a story Be relevant Be concise and use plain English Have a point of view
  2. Time Technical Support Budget Knowledge Experience
  3. Buzz – the interactivity Sentiment – hearts and minds Feedback - comments Traffic