Great slide show explaining U.0 or personal branding

2. this is a product
Photo: http://www.flickr.com/photos/marcgutierrez/326716360/

3. this is a logo

4. this is a brand.
Photo: http://www.flickr.com/photos/jimsk/128131281/

5. “A brand is a person’s gut feeling about
a product, service or organization.”
– Marty Neumeier

6. interactions + feelings = brands

8. celebrities are brands

9. celebrity influence

10. now people are too
Photo: http://flickr.com/photos/12037949715@N01/110957444/

11. “micro-celebrity” influence

12. #4. You stopped thinking about yourself as a
person years ago. Now you're a "brand".
—Top Ten Signs You Might Be A “Weblebrity”

13. Start-Up Business: Guy Kawasaki

14. Technology: Robert Scoble
Photo: http://flickr.com/photos/thomashawk/431198284/

15. Marketing: Seth Godin
Photo: http://flickr.com/photos/zoomar/2159635379/

16. The 5 B’s of
Building Brand U.0

17. Be Ubiquitous: Create multiple streams of “you”

18. Be Social: Effectively manage your “social systems”

19. Be Interesting: Write, photograph, share, give
Photo: http://flickr.com/photos/bowbrick/1806355200/

20. Photo: http://flickr.com/photos/thethi/2335251416/
Be Remarkable: Do something worthy of a remark

21. Be Yourself: Let your personality shine through
Photo: http://www.flickr.com/photos/rohitbhargava/2402686705/

22. Be Yourself: let your personality shine through
“Just like the gold rush, this is going to
end…what are you waiting for?”
— Gary Vaynerchuk
Photo: http://www.flickr.com/photos/briansolis/2685816202/