A presentation on four German Cases Studies (BASF, BMW, IKEA, Siemens) on the use of Weblogs and Podcasts in PR. The presentation was held on Euroblog 2007 by Thomas Pleil and Daniel Koempel (Darmstadt University of Applied Sciences).
11. The Cases: BASF InBlog „ If you‘re reacting to change, you‘re too late. You must anticipate change and help to make it happen.“ (Jürgen Hambrecht, CEO BASF, in: NYSE Magazine, 1.2.04)
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17. The Cases: IKEA Podcast „ At IKEA a soap dispenser can easily become a Ketchup-Bottle. What will you become?” (IKEA-recruiting-platform www.deinemoeglichkeiten.de )