Simpleia is a UX Consultancy, As you may expect we got asked often, so what do you really do ?? Here is the answer :)

1. What We Do ?
@

2. simpleia.com

3. We do User experience
Design (UX)
simpleia.com

4. So what does that
mean ??!
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5. We design everything
humans interacts with
simpleia.com

6. Web applications
simpleia.com

7. Web applications
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8. Web applications
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9. Web sites
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10. Web sites
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11. Web sites
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12. Mobile apps
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13. Even Devices and
Retailing experiences
Which we are not lucky enough to have any project in this 2 sectors yet.
Just an example, Not Simpleia Design
simpleia.com

14. Now you understand
what we do ?
simpleia.com

15. That’s nice but actually
that’s not the point of
UX
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16. This is a mobile app
And this is the face
of the user using it
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17. This is another app
That’s been designed by a UX agency such as Simpleia
And this is the face
of the user using it
simpleia.com

18. So how do we get a
happy user
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19. This is the point of User
eXperience Design (UX)
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20. The problem is alot of people don’t
realize that it takes much researching,
brainstorming, architecting & testing to
get the users face to smile.
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21. It’s not something made by luck or by
guessing.
it needs alot of experience in the fields of
Cognitive sciences, human Psychology,
Usability & Ergonomics, Information
Architecture, Interaction Design and visual
design (Typography, Iconography, Grid
systems & Whitespaces).
simpleia.com

22. What is the process we
go through to achieve the
smile
simpleia.com

23. Business
Objectives
1
User Info
User Research
UX Strategy
Branding
Information Architecture
Interaction Design
We start by doing our research about
who are the users, what are there
backgrounds, What are there needs,
what’s the context the user to feel question
What do you want they will be using the
app through,here. so many other
is answered and
questions.
We start by the observing phase where
we observe users using similar products
and track there actions, there breakpoints
etc...
Then we run some interviews, and we
may run some tests.
Visual User Interface
simpleia.com

24. Business
Objectives
User Info
User Research
2
Elegant
UX Strategy
Branding
According to want the research wequestion
What do you our user user to feel decide
what will be the user experience strategy
is answered here.
which will be directing us for the next
phases, we answer our main question
here which is what’s the feeling needed to
be delivered, professional, trustworthy,
cool, futuristic, luxurious/classy ...
Information Architecture
Interaction Design
Luxurious
Visual User Interface
simpleia.com

25. Business
Objectives
User Info
User Research
UX Strategy
3
Branding
Information Architecture
Interaction Design
Branding mistakenly understood by many
that’s it’s the logo design actually a brand
What do you want the user to feel question
is much more than that, it’s the culture
is answered here.
around a name, it’s what people say
about you while you’re not in the room.
Think of Mercedes think of classy, Think
of Pepsi think of pop culture and youth,
those are personalities cultures that
drives a brand soul.
We are not an advertising or graphics
company but we think a brand should be
hugely fed by the UX strategy.
Visual User Interface
simpleia.com

26. Business
Objectives
User Info
User Research
UX Strategy
Branding
4
Information Architecture
Interaction Design
Visual User Interface
Architecting systems information flow
What do youawant the user to feel question
and user flow through the navigation
is answered here.
considered to be one of the core aspects
of a well designed system, it’s vital for
insuring a smooth, guiding flow of the
user between different section with no
confusions and question marks popping
around, each click, each title, each icon is
important in it’s place, is guiding the user
his way all through the system easily.
It’s important to understand from where
the user stands now, what will be his
intention to do next, and place it right
there in front of him.
simpleia.com

27. Business
Objectives
User Info
User Research
UX Strategy
Branding
Information Architecture
5
Interaction Design
Visual User Interface
Is the phase where we start wireframing
what the product, or screens would look
like according to the architecture we’ve
made, at the Information Architecture we
decided the grouping of the screens the
the features/data/controls on eachquestion
What do you want the user to feel screen
etc.. in this phase we start actually
is answered here.
sketching this up to get an idea of how it
should look like, where stuff will take
positions. what layout the pages will be,
and where the call of action will take
place, how the navigation will look like,
what gestures/controls will be more
suitable to the situation etc...
Interaction Design phase is the most
phase we need to care for usability issues
along with Architecture and Visual design
but specially interaction, as it’s the phase
where we choose the structure of a
layout, the place of the call of actions the
type and size of controls etc...
simpleia.com

28. Business
Objectives
User Info
User Research
UX Strategy
Branding
Information Architecture
Interaction Design
6
Visual User Interface
Visual User Interface design is the last
phase of product design, but it’s the first
layer shown on the surface to the users.
UI Design is want the user eye candy
What do younot only about to feel question
and wow visuals, the colors are used to
is answered here.
grab attention to call of actions and to
guide the user mentally through his way.
Good Typography and well structured
visual hierarchy is important for
readability and usability.
A huge deal of the emotional user
engagement starts here from the UI layer,
color theme choice and whitespaces
distribution along with good typography
hugely affect the feeling delivered to a
user towards a product.
simpleia.com

29. Abdelrahman Osama
Founder & UX Director - simpleia
simpleia.com
simpleia
Thanks