1. UX Design
as a concept
Abdelrahman Osama
Founder & UX Director
@ao_point
@simpleia
http://simpleia.com/
Sunday, November 18, 12

2. Topics
• Design
• UX Design
• Examples
• UX vs IxD vs Usability vs Branding
simpleia.com
Sunday, November 18, 12

3. Design
simpleia.com
Sunday, November 18, 12

4. Designers
Painter Sculptor Musician
Architecture Chef
simpleia.com
Sunday, November 18, 12

5. Senses
visual visual hear
visual taste, smell
simpleia.com
Sunday, November 18, 12

6. Mediums
Paper Object Music Note
Building Food
simpleia.com
Sunday, November 18, 12

7. Pure
Art
Function
+ Art
simpleia.com
Sunday, November 18, 12

8. What about UX Designers
simpleia.com
Sunday, November 18, 12

9. UX Designers uses one or more of the user senses to
enhance the user experience using a product or service
across mediums
simpleia.com
Sunday, November 18, 12

10. user experiences
While using a product or service
Bad Good
simpleia.com
Sunday, November 18, 12

11. Delivering a feeling
simpleia.com
Sunday, November 18, 12

12. Terrified
I feel terrified and I love it
simpleia.com
Sunday, November 18, 12

13. Cool
My friends think I’m cool and I love it !!!
simpleia.com
Sunday, November 18, 12

14. user experience design is
“the design of anything used by people
independent of medium
or across media
with human experience as an explicit outcome
and human engagement as an explicit goal”
- Jesse James Garret
simpleia.com
Sunday, November 18, 12

15. User Technology
simpleia.com
Sunday, November 18, 12

16. User UX Technology
simpleia.com
Sunday, November 18, 12

17. simpleia.com
Sunday, November 18, 12

18. User eXperience (UX)
simpleia.com
Sunday, November 18, 12

19. User eXperience (UX)
Product design
simpleia.com
Sunday, November 18, 12

20. User eXperience (UX)
Product design
Interaction Design (IxD)
simpleia.com
Sunday, November 18, 12

21. User eXperience (UX)
Product design
Interaction Design (IxD)
Human Computer Interaction (HCI)
simpleia.com
Sunday, November 18, 12

22. Examples
Sunday, November 18, 12

23. What is the difference ?
simpleia.com
Sunday, November 18, 12

24. Equal in Technology
simpleia.com
Sunday, November 18, 12

25. Different in experiencing this
technology
simpleia.com
Sunday, November 18, 12

26. Usability
• How easy to find and open the door
handles
• How easy to find and press the
flasher for urgent situations
• The car detects urgent situations
and activate the flasher
• Range rover is the only car it’s
dashboard could be used while
wearing gloves - jeremy Clarkson
simpleia.com
Sunday, November 18, 12

27. Experience
• How much it’s gonna WoW my
friends
• How rigid and sporty does it feel
• Speed/rush/adrenaline experience
• Door open awesomeness
• How it sounds
simpleia.com
Sunday, November 18, 12

28. They actually design how cars
sounds
http://www.youtube.com/watch?v=MJesIniGVjM
simpleia.com
Sunday, November 18, 12

29. It’s all about understand the users needs
and innovating to fulfill them
simpleia.com
Sunday, November 18, 12

30. It’s all about simplifying complications
simpleia.com
Sunday, November 18, 12

31. It’s not all about web & mobile applications
IKEA Retail experience
simpleia.com
Sunday, November 18, 12

32. UX vs IxD vs Usability vs Branding
simpleia.com
Sunday, November 18, 12

33. UX Usability
How it feels How it works
simpleia.com
Sunday, November 18, 12

34. Usable Cool
Handle Handle
simpleia.com
Sunday, November 18, 12

35. UX IxD
More psychological More tangible
simpleia.com
Sunday, November 18, 12

36. UX IxD
simpleia.com
Sunday, November 18, 12

37. UX IxD Usability
simpleia.com
Sunday, November 18, 12

38. IxD
Usability
UX
simpleia.com
Sunday, November 18, 12

39. Industrial
Design
IxD
UI
Usability
UX User
Research
IA
simpleia.com
Sunday, November 18, 12

40. By Dan Saffer, Author of Designing for Interaction
simpleia.com
Sunday, November 18, 12

41. Branding UX
simpleia.com
Sunday, November 18, 12

42. Thanks :)
http://simpleia.com/
simpleia
Sunday, November 18, 12