Jun 02, 2010 For Hankook Tire, one of the world's biggest tire manufacturers, the company's old CMS was replaced with TYPO3. Thanks to its exciting Flash-Movie content and an integrated product-finder, the new web presentation leaves a lasting impression.

1. Case study: HANKOOK -
Relaunch WITH TYPO3
TYPO3 in action as a CMS and marketing tool
For Hankook Tire, one of the world’s most important global operators in tire
production, the previous, Korean-interfaced and unwieldy CMS was replaced
with TYPO3. It is now possible for the first time to create, edit and upload content
for a total of seven European sites entirely independent of company HQ.
Challenge
For the re-design and technical conversion of Hankook’s European website, not
only was the content migrated but also a new structure introduced to integrate
the company’s newly developed Corporate Design into its Internet presence.
The goal was to create a website to fittingly present the company’s products in
an appropriate setting while offering a wealth of practical information and use-
ful web-tools to explore the world of Hankook Tires.
Special features:
• Direct and detailed Side-by-Side comparison of two chosen tire
models within a special “Tire Presenter Bucket Box”;
• Tire availability check via the “Tire Finder”;
• Comprehensive Media Center offering a variety of downloadable
Marketing-Material, such as TV and company promotion ads;
• A specially developed Google Maps API-interface locates and displays
the nearest dealer.
2009 Copyright by AOE media GmbH.
Thanks to the new TYPO3
infrastructure, we can at last
develop our sophisticated de-
sign and conceptual require-
ments entirely independent of
our Korean Headquarters, and
all within an easy to use and
maintain, completely localized
environment.
Moritz Pommer,
Web Manager,
Hankook Tire GmbH

2. touting the advantages of their tires on the splash. A user-friendly guide brings
the visitor to any information they need, including finding the right tire for their
car in the “Tire Presenter”. This entirely AJAX-based, custom-developed exten-
sion from AOE media contains all necessary functions for the search, display
and comparison of some 1400 different Hankook tires from five categories.
Solution
Conceived as a multi-lingual company and product presentation, the currently
English-language site conjures an exclusive and appropriate atmosphere with
the use of leading edge web design, excising Flash Movies and a product finder.
Six further localizations are united under the same TYPO3 roof and will be going
live soon. The entire unwieldy former CMS, with its Korean interface, has been
replaced by TYPO3. Hankook staff can now directly edit or upload content to the
site without any particular HTML experience. And site visitors are quickly im-
mersed in the Hanklook atmosphere, thanks to quality animated Flash-Films
Result
The new TYPO3 website is far easier to work with, as well as saving time
and costs, thus offering a far higher ROI than the company’s previous
CMS. Thanks to the wealth of tire-oriented information, as well as the
specially conceived “Tire Presenter”, visitors are able to access a com-
plete profile of services from the site. Intelligent guidance and practical
tools help stimulate potential customers to purchase.
HANKOOK:
DRIVING
EMOTION.
About HANKOOK:
Hankook Tire is one of the world’s
biggest and fastest growing tire
manufacturers. Hankook distri-
butes its products worldwide
in 185 countries and currently
provides work for over 14,000
employees
AOE media is the world market leader for TYPO3 Enterprise Web CMS
solutions. With several hundred client references, including Bertels-
mann, Cisco Systems, congstar/Telekom and VMware and more than
200 custom-developed TYPO3 extensions to its credit, AOE media
boasts an impressive list of completed projects. For further informa-
tion: www.aoemedia.com.
AOE media GmbH
Borsigstr. 3
65205 Wiesbaden
Germany
Tel.: +49 (0) 6122 70 70 7-0
Fax: +49 (0) 6122 70 70 7-199
Web: www.aoemedia.com
E-mail:postbox@aoemedia.com