Jun 02, 2010 Together with our partner Gerasch Communication, we developed an Internet platform for Essence Cosmetics which included a special campaign website to celebrate the first 5 years of the cosmetic branch's most successful newcomer.

1. Case study: ESSENCE TYPO3
Re-launch and campaign site
Multilingual and Flash-based brand showcase
In close cooperation with our partner Gerasch Communication we developed
a new Internet platform, including an adjacent campaign website (“5 Happy
Years”) for Essence Cosmetics to celebrate the fifth birthday of the most
successful new face on the cosmetic market. The look and feel of the site is
designed to target teenage girls.
Challenge
AOE media was entrusted with transposing the Darmstadt web agency’s
designs into TYPO3. Due to the many marketing tools that had to be imple-
mented, it was decided to go with Flash-Driven Content. Converting the
extremely sophisticated design, with its Flash, transparent PNG’s and Alpha
Layers, into browser-compatible code turned out to be one of the biggest
XHTML challenges of any previous project.
“5 happy years” - campaign website:
To coincide with the website re-launch, a campaign to celebrate the first
five years in the cosmetic branch for this most successful new player
also went online. For Essence, AOE media integrated further client fidel-
ity measures, such as online chats, Flash-based competitions and many
other activities, into the “5 happy years” website.
2009 Copyright by AOE media GmbH.
It was a delight to witness
with what love of detail our
sophisticated design was
transposed and how easily
content could be uploaded
into AOE media’s new TYPO3
Backend.
Our client Cosnova is truly
impressed by the performance
and scalability of their new
website.
Steven Bailey,
Creative Direction,
Gerasch Communication

2. addition the separate, equally Flash-content heavy, campaign website, “5 happy
years”, was launched simultaneously. The campaign competitions were created
in TYPO3 register functions and involved a Flash-based virtual journey around
the world. Players could “travel” to compete in Sydney, Tokyo, NYC, Ibiza or
Africa-styled games.
Solution
To delight the mainly teenage girl target group, there are AJAX chats, e-cards,
Flash-games, competitions with great prizes and a wealth of tips and tricks on
the site. AOE media was entrusted with converting the design into TYPO3 and
doing the templating, which alone represented a programming milestone at the
time. This involved integrating Flash animation over SWF objects as well as the
creation of transparent PNG data layers, which had to partially glide over these.
The site was given cross-browser compatible layout navigation with semi-trans-
parent levels and pre-equipped by AOE media for no less than 10 languages. In
Result
The online product and brand image was markedly improved by the In-
ternet marketing tools used to present the company to its teenage girl
clientele. Similar to methods used at the company’s points of sale, the
branding – high quality products at unbeatable prices – is vectored by
practical skin-care and makeup tips. The re-launch was accompanied
by a TV advertizing campaign on RTL2.
essence
Discover the Whole
World of our
COSmetic brands!
About essence
With its brands, “essence” (the
#1 in Germany) and “Catrice”,
Cosnova GmbH has redefined the
young teen starter segment of
the cosmetic branch.
AOE media is the world market leader for TYPO3 Enterprise Web CMS
solutions. With several hundred client references, including Bertels-
mann, Cisco Systems, congstar/Telekom and VMware and more than
200 custom-developed TYPO3 extensions to its credit, AOE media
boasts an impressive list of completed projects. For further informa-
tion: www.aoemedia.com.
AOE media GmbH
Borsigstr. 3
65205 Wiesbaden
Germany
Tel.: +49 (0) 6122 70 70 7-0
Fax: +49 (0) 6122 70 70 7-199
Web: www.aoemedia.com
E-mail: postbox@aoemedia.com