1. Making the most out of
Corporate Social Responsibility
A birds eye view on current Trend and suggesting Future
outlook for consulting firms
Presented By :-
Aneesh Suresh
9769748305

2. Corporate Social Responsibility An Overview (1/2)
The Aim:-
Capacity building
Environmental protection
– leading to development of skills,
living standards. Both internal and - Help in conserving, protecting and
external business environment replenish resources.
Sustainability- Company image
Activities which cab be
Continuous and – Boosting company’s
multiplied and long term CSR image.

3. Corporate Social Responsibility An Overview (2/2) –
Market Facts
• Indian companies have majorly classified corporate social responsibility (CSR)
programmes in areas like education, health, livelihood creation, skill
development, and empowerment of weaker sections of the society.
• KMPG Indian Corporate Survey 2011 points to 16% of the top-listed firms
which have a CSR policy as compared to 73% of their global counterparts. An
estimated 100 corporate foundations and 25 foreign firms are involved in CSR
activities in India.
• India currently is home to approximately 2million NGOs, employing
approximately 25 million people.
• CSR in today's world means “Sustainability” taking care of the long-term
economic, social, and environmental health of our company and the
communities in which we operate.

4. Employee Participation in CSR Activities
• Widely increasing phenomena
Raise Awareness of social Issues across the country which
increases a scene of
• Public Participation
ownership.
Giving back to society - Donation
• Blood, Books, Goods, funds, clothing etc • In today's era of rising
recognition and the imperative
Voluntary works need for increasing employee
• Community cleanup, plantation, natural disaster engagement, CSR initiatives
services etc are not any different. The
company may chart out a
Sharing Internal Job skills and expertise policy, draw up a plan, and
• Spreading Career oriented programs etc invest funds, but it needs
complete endorsement and
active participation by
employees to carry it forward
and implement it as perceived.

5. Current Trends in Consulting Firms-
leading practices in CSR initiatives
Internal Practices within External Practices
organisation • Community development
• Energy and water conservation • Capacity building
• Employee welfare – training, • Environmental protection
healthcare • Healthcare
• Employment of protection Group • Creating awareness - education,
• Corporate governance and Healthy health, social issues
Business Practices • E-initiatives – Online Information,
education, etc.

6. Do companies undertake CSR initiatives in select few areas which are
common across different consulting organizations?
Firms do undertake CSR activities
Common Areas are Community
in a diverse structure and come
development, Environment
up with their own innovative CSR initiatives and priority does
Friendly approach, Client and
approach but yes there is a change/modify with respect to
partner focus, Employee welfare
commonalty in the Area of work the location of business
and participation, Education, and
when it comes to selection of
relative Philanthropy
field.
Differentiating Factor is reflected on the brand equity and the policy framework of the firms.
Following are the 3 type of policy framework followed by firms for CSR initiatives
Integrated Approach Selective Approach Invisible Approach
Brand Brand
Brand
CSR
Business CSR Business
Business CSR
Reference :- 1. Websites and CSR initiatives comparison for Capgemini and Mckinsey
2. ‘Three strategies for integrating CSR with brand marketing’. by KRISTIANE HANSTED BLOMQVIST AND STEVEN POSNER,

7. Suggestion for Promoting Models for Self Sustaining CSR.
Creating a Self Sustaining Economic facility and Infrastructure which not only
promotes growth but also meets the requirement of funds to sustain its
operations
A. Inspiring and B. Providing Facilities,
Promoting C. Reinvesting
Training and economic
Entrepreneurship Infrastructure. Margins of the profit
Programs. into the operation
Urban and Rural (employee participation
( External CSR) and training promoting of infrastructure and
Internal CSR) development of the
• Selecting the right set
of people and expertise region.
from the community • Infrastructures
and the region to including Space and
promote rural, urban facilitating ways in
and young acquiring capital funds.
entrepreneurs for • Bring in private bodies
promoting a
business.(even for to facilitate products
other companies) technology and
Knowhow.

8. Thank You