With over 9,300 members worldwide, pdxMindShare is one of the most popular Portland-based Groups on LinkedIn today. Founder Kent Lewis will talk through insights he’s developed managing the online/offline career community since 1999 and the LinkedIn Group since inception a few years later. Lewis will outline three primary benefits to using in LinkedIn Groups, including business intelligence, personal and corporate branding. This presentation will include best practices for listening and engaging in LinkedIn Groups based on real-world experience from one of Portland’s most-respected digital marketers. Lewis is the President and Founder of Anvil Media, Inc., an integrated marketing agency specializing in analytics, search engine and social media marketing. He regularly contributes to iMedia and instructs and speaks globally on marketing topics, including LinkedIn.

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How to Leverage LinkedIn Groups
to Build Your Brand
Kent Lewis
President
Anvil Media, Inc.

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3. Six years ago, I launched one of
Portland’s largest and most
successful LinkedIn Groups. I
learned a few things in the process.
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4. .9.3K Registered
users 86% Portland-based
membership
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present key numbers.
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5. 3 Ways to Leverage LinkedIn Groups
 Market Research
 Personal Branding
 Corporate Branding
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6. Market Research via Groups
 Researching Members
 Joining Select Groups
 Lurking in Groups
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7. Personal Branding
 Participating (asking & answering)
 Adding-value (helping others)
 Networking (connecting via groups)
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8. Corporate Branding
 Create a Group
 Seed & Curate the Conversation
 Monitor and Measure
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Monitor & Measure

10. Bonus: Promote Your Presence
 Website & print collateral
 Social profiles
 Signature file & newsletter
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11. 3 Ways to Leverage LinkedIn Groups
 Identify New Opportunities
 Build Your Personal Brand
 Extend Your Corporate Brand
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How to Leverage LinkedIn Groups
to Build Your Brand
@KentjLewis
President
Anvil Media, Inc.
kent@anvilmedia.com