2. A
is for
authentic
(Be real).

3. B is for
brief
(be simple).

4. C is for
crockpot
(be prepared).

5. d
IS FOR
DYNAMIC
(BE ORIGINAL).

6. E
is for
ethos
(be trustworthy).

7. F
is for
fonts
(be wise with your choices).

8. G is for
ginormous
(be big with your thoughts).

9. H hot
is for
(be relevant).

10. I is for
ideation
(be creative).

11. J Japan
is for
(be 20/20).

12. K
(be a Keynote user).
is for

13. L
is for Lessig
(be repetitious).

14. M Macis for
(be an junky).

15. N
is for
(be today).

16. O
is for
ovation
(be stellar).

17. P
is for
patience (be untiring).

18. Q
is for
quiet
(be retrospective).

19. R IS FOR
REBELLION
(be different).

20. S is for
story
(be engaging).

21. T
is for
tenacity
be determined.

22. U
is for
unbreakable
(be firm).

23. V vamp
is for
(be magnetic).

24. W is for
win
(be successful).

25. X is for
XENOGAMY
(BE EXPOSED).

26. Y is for
yield
(be flexible).

27. Z is for
zen
(be beautiful).

28. www.ethos3.com