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Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
INTRODUCTION Some of the airline  problems such as fluctuation of demand (non-steady state) create difficulties in TQM implementation and TQM could only help the industry to cope with such fluctuations
To achieve Customer Satisfaction & Cost Effectiveness Focusing on process improvement, customer/employee involvement & training Aims Of TQM in airline industry
[object Object],[object Object]
Elements of TQM Continuous Improvement Communication Focus on Employees Customer Satisfaction Mgt. Commitment Training Teamwork Process Improvement employees Involvement
consistency Reduced risk of failure  Improvement in customer perceptions  of the organization Reduction in operating cost  Reduced delay time Customer Satisfaction Increase in profit Decrease in costs
The Difficulties in Implementing TQM in airline industry Fundamental organizational culture change ,[object Object],[object Object],[object Object],Poor internal communication Difficulty in assessing customer expectations and satisfaction ,[object Object]
To be able to attain and sustain reasonable objectives To justify the use of resources To identify quality problems To provide standards for establishing comparisons To determine priority areas that requires improvement
TQM Measurement in airline Industry Concentrate on the measurement of service ’ since it is a  service-intensive industry ,[object Object],Criteria for selecting measurement : Progress Continuous Improvement Forecasting
Benchmarking is one of the tools which may be  used for obtaining quality improvement in TQM Efficiency ,[object Object],Productivity Quality Improvement
Mission Reliability Sustainable Profit Convenient Consistent
Geographical dispersion mobility of employees Demand Fluctuation contractual relationships susceptibility to weather
To face competitor  Delays in service safety High price The autocratic characteristics of the management
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Airline industry

  • 1.
  • 2.
  • 3.
  • 4. INTRODUCTION Some of the airline problems such as fluctuation of demand (non-steady state) create difficulties in TQM implementation and TQM could only help the industry to cope with such fluctuations
  • 5. To achieve Customer Satisfaction & Cost Effectiveness Focusing on process improvement, customer/employee involvement & training Aims Of TQM in airline industry
  • 6.
  • 7. Elements of TQM Continuous Improvement Communication Focus on Employees Customer Satisfaction Mgt. Commitment Training Teamwork Process Improvement employees Involvement
  • 8. consistency Reduced risk of failure Improvement in customer perceptions of the organization Reduction in operating cost Reduced delay time Customer Satisfaction Increase in profit Decrease in costs
  • 9.
  • 10. To be able to attain and sustain reasonable objectives To justify the use of resources To identify quality problems To provide standards for establishing comparisons To determine priority areas that requires improvement
  • 11.
  • 12.
  • 13. Mission Reliability Sustainable Profit Convenient Consistent
  • 14. Geographical dispersion mobility of employees Demand Fluctuation contractual relationships susceptibility to weather
  • 15. To face competitor Delays in service safety High price The autocratic characteristics of the management