Indian Furniture Industry: Is It Time to Commoditize?
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This paper charts out the growth of modular furniture in India and the various influences and imports of furniture from Malaysian, Chinese and other international shores. It further tries to evaluate the strategy of Indian furniture manufacturers, on one side, vis a vis the Chinese and Malaysian players, on the other, and tried to understand the basic difference between the approach of the two. With the possibility of IKEA opening its operations in India, the paper tries to explore the possibility of having a large branded furniture set-up by an Indian organization to be able to take on the world.
