P&G is an American multinational consumer goods corporation founded in 1837 with products available in over 140 countries. It has a long history of acquisitions and joint ventures in India dating back to the 1980s. P&G utilizes various marketing strategies for different products like Vicks, Pantene, and Pampers by analyzing factors such as pricing, promotion, distribution channels, and the competition. It focuses on innovation, understanding consumer needs, and building strong brands to gain competitive advantages over rivals in the consumer goods industry.

1. By – Group 1 Strategy in India

5. Product Portfolio……

8. Core Strength of P&G…..

9. Porter Five Force Competitive Analysis for P&G…..

15. Strength in Structure Global Business Units (GBUs) focus on consumers, brands and competitors in India. They are responsible for the innovation profitability from their businesses. Market Development Organizations (MDOs) are charged with knowing consumers and retailers in each market . Global Business Services (GBS) utilizes P&G talent and expert partners to provide best-in-class business support services at the lowest costs. Lean Corporate Functions ensure ongoing functional innovation and capability improvement.

17. Value Chain Analysis…...

26. Marketing Strategy Analysis….. Ansoff Matrix for Vicks

27. Marketing Strategy Analysis….. Level of Product(Pantene)