Do you have it in you to come up with a successful product for 2050? Henkel returns with the Henkel Innovation Challenge. Pick any of Henkel’s 3 business sectors - Laundry & Home Care, Beauty Care and Adhesive Technologies, assess market opportunities and develop an innovation for one of our products or technologies that will not only satisfy future customers’ needs – you’ll also have to prove it’s sustainable impact. What we are looking for An idea for an innovative and sustainable product or technology for a Henkel brand in 2050. Whom are we calling out to Students from various backgrounds who are currently pursuing graduate or post graduate courses What's in it for you Mentorship, International Competition, Business Experience and a whole lot of fun Registrations are now open! Last date for registration and submission of your idea is 10th December. 2014. Steps for registration : 1) Log on to www.henkelchallenge.com 2) Click on the Registration tab 3) Register in teams of 2 and get started! Submit your idea by 10th December, 2014 and get a chance to present your case in Vienna, Austria, a World Tour worth €10,000 and a chance to meet the CEO of Henkel - Kasper Rorsted! Our Facebook page : www.facebook.com/HenkelChallenge Follow us on LinkedIn : bit.ly/LinkedIn_HIC Our website : www.henkel.com Like our Facebook page to get regular updates about the challenge.

1. THE BRAINSTORM BOOKLET

2. Problem Statement
Have you ever imagined what the future might look like? Did you ever dream about creating an
innovative product or technology? And are you ready for a unique learning experience?
Create a new product or technology and promote sustainable development! How it works:
Create an innovation by considering trends and business opportunities in 2050.
Based on that, develop a Henkel product or technology that satisfies consumer needs in the future.
And finally show that your innovation is not only great – but also has a sustainable impact.
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3. The Prize
Win a ticket around the world!
Semi-finalists win i pads Meet the CEO
The 1st winning team at the international final is awarded with a ticket
around the world worth 10.000€!
The 2nd winning team is awarded with a travel voucher worth 4.000€.
The 3rd winning team is awarded with a travel voucher worth 2.000€.

4. How to go about with the challenge?
Use the brainstorm booklet to prepare your submission and brainstorm with your
teammates by answering the questions with a max. of 1,500 characters each.
Trends and business opportunities
Where do you see the market needs for 2050?
Innovation concept development
What is your innovative product or technology for a Henkel brand?
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5. How to go about with the challenge?
Sustainability impact
Innovative product or technology for Henkel
 How does your idea contribute to sustainable development in the Henkel focal areas?
 What’s the impact of your innovation along the value chain?
Analyze the impact of your product or technology in the Henkel focal areas and along the
value chain, by completing the sustainability matrix
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6. How to go about with the challenge?
Sustainability Matrix
Sustainability matrix Select a minimum of 3 hotspots with at least one hotspot in each area of:
Performance Safety and Health Material and Waste or Energy and Climate or Water and Wastewater
There is no limitation to the number of areas and hotspots that can be selected.

7. How to go about with the challenge?
State your motivation
Why should we invite you to one of the local semi-finals?
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For more the brainstorm booklet and more resources, visit henkelchallenge.com
DEADLINE FOR SUBMISSIONS – Dec 10th