Main Consumer Trends in 2013: To watch out! Following presentation has been delivered on Morning meeting (www.synapse.co) at Jan,19

1. 3
crucial
consumer
trends
in
2013

2. PRESUMERS
&
CUSTOWNERS
EMERGING2
MOBILE
MOMENTS
…if
we
will
have
+me
;-­‐)

3. PRESUMERS
&
CUSTOWNERS
“Consumers
will
embrace
even
more
ways
to
par5cipate
in
the
funding
and
(pre-­‐)launch
of
new
products
and
brands.”
PRESUMERS
spent
on
crowdfunding
plaHorms:
• 2009
-­‐
USD
530
million
• 2011
-­‐
USD
1.3
billion
• 2012
-­‐
USD
2.8
billion
*source:
Massolu+on/The
Economist,
May
2012).

4. PRESUMERS
&
CUSTOWNERS
ZAOZAO:
Fundable:
Social
pretailer
for
fashion
lovers
Equity
crowdfunding
plaHorm
Launched
in
September
2012,
Hong
Kong
F u n d a b l e
i s
a
U S -­‐ b a s e d
e q u i t y
based
ZAOZAO
bills
itself
“Your
social
crowdfunding
plaHorm
for
start-­‐up
pretailer”.
The
new
online
plaHorm
allows
companies,
aiming
to
take
advantage
of
fashion
designers
to
post
pre-­‐
launch
the
JOBS
Act
legisla+on
in
the
US
(see
products
and
get
funds
for
produc+on
via
above).
To
date,
start-­‐ups
on
Fundable
the
site’s
community
of
fashion-­‐loving
have
offered
“rewards”,
such
as
products
crowdfunders
or
experiences,
to
investors.
*source:
Massolu+on/The
Economist,
May
2012).

5. EMERGING2
products
and
services
from
emerging
markets
for
emerging
markets
In
2013,
the
GDP
of
emerging
markets
will
exceed
advanced
markets
for
the
first
Ome*
to
USD
44.1
trillions
versus
USD
42.7
*measured
in
Purchasing
Power
Parity
terms
**Source:
IMF,
October
2012

6. EMERGING2
Lenovo:
WeChat:
Asian
smartphone
strategy
Chinese
messaging
app
In
October
2012,
Lenovo
started
selling
a
range
Tencent’s
WeChat,
the
Chinese
voice,
text
and
of
smartphones
in
Indonesia,
from
the
high-­‐end
photo
messaging
service
has
changed
its
name
K860
with
an
8
megapixel
camera
and
8
GB
of
from
‘Weixin’,
to
have
broader
global
appeal.
In
memory,
down
to
more
affordable
smartphones.
September
2012
the
service
added
Hindi
support
The
manufacturer
also
announced
that
it
would
in
India,
having
already
added
Portuguese
(for
launch
a
smartphone
for
the
Indian
market
by
the
Brazilian
market)
and
Indonesian.
It
recently
March
2013,
looking
to
build
on
its
posi+on
as
topped
200
million
users
worldwide.
the
second
largest
smartphone
maker
in
China.

7. MOBILE
MOMENTS
“Lifestyle
mul5-­‐if-­‐not-­‐hyper-­‐tasking:
why
micro-­‐convenience,
mini-­‐
experiences
and
digital
snacks
will
rule
in
2013.”
A
survey
of
US
adult
smartphone
owners
found
that
63%
of
female
respondents
and
73%
of
male
respondents
don’t
go
an
hour
without
checking
their
phone*
*Source:
Harris
Interac+ve,
June
2012
**Source:
Pew
Research
Centre,
September
2012
***Source:
DFKI,
November
2011

8. MOBILE
MOMENTS
Cell
phone
users
(18-­‐24)
109.5/day
&
>3
200
/per
month
*Source:
Harris
Interac+ve,
June
2012
**Source:
Pew
Research
Centre,
September
2012
***Source:
DFKI,
November
2011

9. MOBILE
MOMENTS
An
academic
study
of
Android
users’
app-­‐habits
revealed
that
while
users
spend
nearly
one
hour
on
their
devices
a
day,
the
average
app
session
lasted
only
just
over
a
minute
*Source:
Harris
Interac+ve,
June
2012
**Source:
Pew
Research
Centre,
September
2012
***Source:
DFKI,
November
2011

10. MOBILE
MOMENTS
Snapchat:
WeChat:
Temporary
photo
sharing
app
Hyper
social
features
Snapchat
is
an
app
that
enables
users
to
share
The
‘Remote
Shake’
feature
randomly
connects
images
that
can
only
be
viewed
by
the
recipient
two
users
who
shake
their
phones
at
the
same
for
a
few
seconds
before
they
‘self-­‐destruct’.
The
+me,
while
‘Drim
Bonle’
allows
users
to
send
a
developers
announced
in
October
2012
that
the
virtual
message
in
a
bonle
‘out
to
sea’,
where
it
service
was
processing
20
million
images
a
day.
can
it
collected
(and
read)
by
another
random
user.

11. Thank
you!
Anton Razumov
ex.Brand Manager Pantene Pro-V
+91 981 879 05 08
anton.razumov@gmail.com
linkedin.com/in/antonrazumov
slideshare.net/antonrazumov
twitter.com/ZooMik

12. CELEBRATION
NATION
“Flaun5ng
the
new
‘it’
cultures.”
Emerging
markets
will
proudly
export
and
even
flaunt
their
naOonal
and
cultural
heritage
in
the
next
12
months.
*Source:
www.trendwatching.com

13. CELEBRATION
NATION
House
of
Masaba:
Pop
Art
sarees
Mumbai-­‐based
luxury
fashion
designer
Masaba
Gupta’s
House
of
Masaba
has
reinvented
the
tradi+onal
Indian
sarees
with
quirky,
modern
mo+fs
and
Pop
Art
prints
that
are
targeted
at
young
female
consumers.
Released
in
Spring
2012,
her
black-­‐and-­‐
white
camera
print
saree
has
been
favored
by
several
Indian
celebri+es,
as
have
her
cow-­‐
and
animal-­‐print
versions.
Prices
range
from
INR
8,000
to
10,000.