This PowerPoint presentation discusses effective forms and techniques of advertising. It identifies four main forms of advertising: television/radio commercials, flyers/prints, out-of-home advertising, and social media. Key techniques discussed include knowing your target market, including people in commercials, using calls to action with discounts or contact information, and making advertisements professionally designed and memorable. The presentation emphasizes the importance of impression over quantity of ads.
10. Techniques
1. Know your target market
“The aim of marketing is to know and
understand the customer so well the
product or service fits him and sells itself.”
-Peter Drucker
12. Techniques
3. Call to action
> Include discounts or
special offers
> No expiry date means
people soon forget about
the offer and may not
purchase
> Include contact information
13. Techniques
4. Make it professional
– Leo Burnett
“Make it simple. Make it memorable. Make it
inviting to look at.”