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E marketing day 3
- 1. E-Marketing Marketing your business online Alexandria, Egypt - Nov 2012
- 2. E-Marketing - Overview Day 1 Bringing your businesses online ● Setting up a website for your business ● Social media crash course ● Managing your web presence Day 2 Driving online traffic ● SEO & backlink building 101 ● Online marketing tactics ● Running a Google Adwords campaign ● Running a Facebook campaign Day 3 Driving online traffic & getting sales ● Running a Google Adwords campaign ● Converting visitors to customers ● Google Analytics – monitoring & optimizing your website ● Group Discussion/Activities Alexandria - November 2012
- 3. Driving Online Traffic Paid Channels Paid Online Marketing ● Search Advertisements ● Display Advertisements Payment Structures ● pay per click ● pay per view Alexandria - November 2012
- 4. Driving Online Traffic Paid Channels Google Adwords (Hands On Campaign Setup) Alexandria - November 2012
- 5. Driving & Converting Traffic From Visitor to Customer ● Conversion Optimization ○ Goal Setting ○ On Page analysis - Kaizen method ○ Channel Analysis Alexandria - November 2012
- 6. Driving & Converting Traffic From Visitor to Customer ● Goal Setting ○ Defining your goal ○ Common Goals: ■ Sale of item ■ Contact from website ■ Newsletter signup ■ Time on site goals Alexandria - November 2012
- 7. Driving & Converting Traffic From Visitor to Customer Alexandria - November 2012
- 8. Driving & Converting Traffic From Visitor to Customer LIFT Model Alexandria - November 2012
- 9. Driving & Converting Traffic From Visitor to Customer Hypothesis Formulating ○ Elements that don't follow LIFT? ○ How is my value proposition? ○ How is my call to action? Alexandria - November 2012
- 10. Driving & Converting Traffic From Visitor to Customer A/B testing (Split testing) ● Dont's ○ test at different times ○ end early ○ test recurring traffic ● Do's ○ test new traffic ○ show repeat visitors same variation Alexandria - November 2012
- 11. Driving & Converting Traffic From Visitor to Customer Case Study - HYUNDAI Alexandria - November 2012
- 12. Driving & Converting Traffic From Visitor to Customer Case Study - HYUNDAI - Hypothesis Alexandria - November 2012
- 13. Driving & Converting Traffic From Visitor to Customer Case Study - HYUNDAI - Result - each individual change increased conversions - all changes together was best combination 62% increase in conversions Alexandria - November 2012
- 14. Driving & Converting Traffic From Visitor to Customer Channel Analysis What channels are working? ● Shift channel strategies Alexandria - November 2012
- 15. Driving & Converting Traffic From Visitor to Customer Google Analytics (Monitoring Your Website) ■ analyzing traffic ■ visitor flow ■ channel analysis Alexandria - November 2012
- 16. Driving & Converting Traffic From Visitor to Customer Google Analytics (Hands On Workshop) Alexandria - November 2012
- 17. Driving & Converting Traffic From Visitor to Customer What marketing problems does your business have ? Alexandria - November 2012
- 18. Driving & Converting Traffic From Visitor to Customer Questions? Alexandria - November 2012
- 19. Driving & Converting Traffic Advanced SEO tactics Running an advanced SEO Campaign low to medium keyword (4000 monthly searches) ● Blueprint to rank top in google - The Professionals Method Alexandria - November 2012