The survey results show that: 1) Most young people engage with music, films, and social media more than other art forms. 2) They enjoy live performances for the social experience and atmosphere that can't be replicated at home. 3) Young people search for new content online, through search engines, recommendations, and social media. 4) Content is mostly shared with friends through social networks.

1. Transforming Participation – Survey Results
This data was taken from a sample survey created to inform the workshop sent to
250 young people between the ages of 16 and 25 within the West Midlands
@HelloCulture info@hello-culture.co.uk 0121 200 0910

2. 0%
20%
40%
80%
100%
60%
Go to gigs?
Listen to music?
Go to the cinema?
@HelloCulture
Go to the theatre to watch plays?
Go to the theatre to watch dance…
Watch outdoor performances?
Go to film screenings?
Go to art galleries?
Go to exhibitions?
Use YouTube?
Use Facebook?
info@hello-culture.co.uk
Use Twitter?
Do you participate in any of the following?
Use instant messaging?
Have your own blog?
Follow other people's blogs?
Download music?
Download films?
0121 200 0910

3. What is it that you enjoy about going to gigs or the
cinema in comparison to watching or listening to music
or films at home?
“I love the atmosphere, being in a place with like-minded people.
Viewing and exploring the different forms of art and understanding
other people's views.” “Gigs/concerts
“It's the experience and the buzz you get that's not the same it is about the
when you’re not with your friends.”
atmosphere.
“I prefer music at home
A break from because its cheaper and the At the cinema,
the norm, more artists I listen too rarely come it is the social
enjoyable with too England, films are more
exciting at the cinema though factor & for the
other people.” they are way too expensive.” special effects.”
“The atmosphere combined with the social aspect.”
@HelloCulture info@hello-culture.co.uk 0121 200 0910

4. Do you actively search for new
music/gigs/exhibitions/films/videos, if so where do you
go to find information?
“Yes, through typing in keywords
in search engines.”
“For music I use sound cloud. For art exhibitions I check websites of the
galleries or just go in if passing.”
“Yes I usually go to
“I look at the suggested list on YouTube to find out the
videos of songs I already like.” latest trailers and short
comedy sketches and to
“Yes I will often search find new music”
online, via ticket
factory, theatre/cinema
“Yes, internet and through
websites, magazine Word of mouth. Or going to
'whats on' articles and the actual venue.”
recommendations.” “Twitter, Facebook, artist and venue websites.”
@HelloCulture info@hello-culture.co.uk 0121 200 0910

5. What devices do you mainly use to listen or view
content online?
Smartphone
Laptop
Tablet
Desktop computer
Digital Radio
@HelloCulture info@hello-culture.co.uk 0121 200 0910

6. Do you share the content you’re interested in, if so how
and where?
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
@HelloCulture info@hello-culture.co.uk 0121 200 0910

7. Who do you share the content with?/Who shares
content with you?
“Work colleagues, “My peers, people who follow
customers, friends, my blog/twitter.”
social networks.”
family and online
networks.”
“Friends and people
“Friends”
online.” “Facebook, email and Twitter.”
“My
“Friends, colleagues and family.”
@HelloCulture info@hello-culture.co.uk 0121 200 0910

8. What times of day do you watch/listen to content?
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
@HelloCulture info@hello-culture.co.uk 0121 200 0910

9. On average, how much per month do you spend on
music, exhibitions, films, live performances and cultural
entertainment?
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Nothing Less than Between Between Between Over £100
£10 £10 and £25 and £50 and
£25 £50 £100
@HelloCulture info@hello-culture.co.uk 0121 200 0910

10. How do you currently engage with cultural
organisations digitally? (cultural organisations could be
theatres, exhibitions, museums, independent musicians etc...)
80%
70%
60%
50%
40%
30%
20%
10%
0%
@HelloCulture info@hello-culture.co.uk 0121 200 0910

11. Do you think that cultural organisations communicate
with young people effectively and is there anything you
think would make you engage with them more
digitally?
“Perhaps small time competitions on Twitter.” “Free concerts
more activity on
“Yes, and maybe
“I don't mind trying to find or events as a
events, makes it more taster to show
Twitter.”
exclusive. I don't see why
young people should be people what
force fed experiences.” they’re missing”
“It could be interesting if cultural organisations had a Skype account and
offered sessions where young people could interact with individuals who
work for these organisations.”
@HelloCulture info@hello-culture.co.uk 0121 200 0910

12. Contact Us:
If you’d like more information about Tweet Us:
this project, getting involved with @HelloCulture
Hello Culture 2013 or how Big Cat can Visit Us:
help your organisation communicate www.hello-culture.co.uk
with your audience please don’t hesitate
to contact us.
Thanks,
Anthony and Lara
Call Us: 0121 200 0910
Email Us: info@hello-culture.co.uk
www.hello-culture.co.uk
www.bigcatgroup.co.uk
@HelloCulture info@hello-culture.co.uk 0121 200 0910