YMCA Friends Asking Friends Event Success Web Seminar
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YMCA Friends Asking Friends Event Success Web Seminar
- 1. Two unique ways to use friends asking friends to raise more money online! Give volunteers the tools to share your story and raise money for your cause Learn how the YMCA of Pierce and Kitsap Counties is using Friends Asking Friends without holding an event!
- 2. Sarah homan Annual Giving Director YMCA of Pierce and Kitsap Counties 253-534-7804 shoman@ymcapkc.org
- 3. Annual Campaign Capital Campaign Special Projects So you don’t have an event… me either Where to start?
- 4. The Y has a focused month of annual fundraising February / March Volunteer training with 400+ volunteers Learn the case Best Practices and Procedures Perfect time to train on Friends Asking Friends Annual giving
- 5. First year
- 7. Total Raised $12,000 126 Gifts 106 Pages Created 1747 Emails sent 330 Email clicks | 19% click rate 25 Out of state gifts* First Year
- 8. Second year
- 16. The Y has a focused month of annual fundraising February / March Volunteer training with 400+ volunteers Learn the case Best Practices and Procedures Perfect time to train on Friends Asking Friends New for second year Take 5 minutes Create a video Use a friendly URL: www.ymcapkc.org/storyteller Fun Annual giving
- 19. Second year
- 20. Six year lookonline gifts 139 on-line gifts total in the last six years
- 22. We had reached $10.5 M on $12 M goal through leadership gifts and major gifts. Hit a dry spell and needed to create some energy. Hired a Community Capital Campaign Coordinator Created a FAF page Friendly URL – www.ymcapkc.org/pavetheway Capital campaigns
- 24. We had reached $10.5 M on $12 M goal through leadership gifts and major gifts. Hit a dry spell and needed to create some energy. Hired a Community Capital Campaign Coordinator Created a FAF page Friendly URL – www.ymcapkc.org/pavetheway Recruit volunteers Asked new members to buy a brick. Charter Members – 8,000 at opening Capital campaigns
- 26. We had reached $10.5 M on $12 M goal through leadership gifts and major gifts. Hit a dry spell and needed to create some energy. Hired a Community Capital Campaign Coordinator Created a FAF page Friendly URL – www.ymcapkc.org/pavetheway Recruit volunteers Asked new members to buy a brick. Charter Members – 8,000 at opening Capital campaigns
- 27. Special projects
- 28. Teen Project – Meet Miri 12 years old Loves camping Y member Wanted to make a difference Special projects
- 31. Table Tent Insert in invitations
- 32. Teen Project – Meet Miri 12 years old Loves camping Y member Wanted to make a difference Endowment – Meet Brendan In honor In memory Special projects
- 34. More Questions? Sarah Homan Annual Giving Director YMCA of Pierce and Kitsap Counties 253-534-7804 shoman@ymcapkc.org
- 37. Upcoming Webinars Three Ways to Use Reporting to Grow Your Event Fundraising July 28, 2011 1:00 PM ET Bonnie J. Addario Lung Cancer Foundation How to Make the Aunt Mabel Effect Work for Your Organization August 11, 2011 1:00 PM ET Greenville Hospital System Three Ways to Make Your Participants Successful with Friends Asking Friends August 25, 2011 1:00 PM ET Maine Cancer Foundation Watch for email invites soon!
- 38. Thank you! Let’s keep the conversation going… NetWitsThinkTank.com http://bit.ly/fafeNews http://bit.ly/fafsocial40