1. http://bit.ly/fafessentials Learn more at:

2. How Aunt Mabel Helped us Raise $200,000 in Five Months and How She Can do the Same for You! Learn how Greenville Hospital System raised $200,000 in five months by finding, training and including their Aunt Mabels

3. Multi-Channel Engagement Email Social Web *Blackbaud Internet Solutions

4. Jenn Parker – Annual Giving Specialist, GHS jparker4@ghs.org @jennparker06 ghsgiving.org Catch up with GHS Giving: ghsgiving.org/blog facebook.com/GHSgiving twitter.com/ghsgiving youtube.com/ghsgiving Contact

5. Who in the world is aunt mabel?

6. STEP 1: FIND YOUR AUNT MABELS Locate the need

7. STEP 1: FIND YOUR AUNT MABELS Locate the champion(s)

8. STEP 1: FIND YOUR AUNT MABELS Locate the opportunity

10. Use existing relational foundation and add strong web presence

11. Advertise event in Cancer Center, ITOR, Life Center and in employee publicationsMaximum of 40 teams

13. Get list of current greatest needs from departments

14. Donors can shop according to department, age range, type of toy, price range, etc.

15. Donors are required to create a log-in and password in order to purchase a gift

16. Donors can create their own toy drives to raise funds for GHS Children’s Hospital

17. Donors receive a monthly Virtual Toy Drive eNewsletter

19. Captain’s Training

20. Committee meeting

21. Children’s Hospital Development Council meetings

23. Team reports

24. Fundraising total

25. Top fundraisers

26. E-mail teammates

27. fundraising tips and encouragement from major gift officer

29. Team reports

30. Fundraising total

31. Top fundraisers

32. E-mail teammates

33. fundraising tips and encouragement from major gift officer

35. Donation (to individual, team or general event)

36. E-mail tool

39. Who: All paddlers, also send out special captains-only segmented eNews

40. How:

41. Informational – team practice times, fundraising deadline

42. Motivational - share patient/paddler stories

44. Step 2: train your aunt mabels Email 2010 Messages sent | 3,757 2011 Messages sent | 2,870 2010 $ raised via e-mail | $315 2011 $ raised via e-mail | $5,326 Takeaway : Less e-mail sent, but raising more money Social Media 2010 Messages sent | 0 2011 Messages sent | 51 2010 $ raised via social | $0 2011 $ raised via social | $549 (Facebook) Takeaway: Late to game, but slowly building social media asks & revenue

45. Step 2: train your aunt mabels Give them what they need to be successful Start the most toy drives 100% Participation Raise the most money

46. Step 2: train your aunt mabels Give them what they need to be successful Web training– how to use site, how to purchase items via toy drive Weekly e-mail updates – $ raised, winning team Tool training: E-mail signature Customized posters and flyers Web banners and buttons Motivation: team competition with a mystery prize!

48. Development Council raised $16,800 - morethan the previous year’s holiday total overall

50. Step 3: include your aunt mabels Thank them Share event photos and video(s) Social media shout-outs Dragon Boat photocards Virtual Toy Drive photobooks

51. Step 3: include your aunt mabels Get their feedback

53. Social media – share Children’s Hospital or Cancer Center stories, photos, videos

55. Exploring new Friends Asking Friends

56. Training paddlers on social media sharing more thoroughly

57. Focusing on building event revenue up

58. Gearing up for 2011 Development Council holiday challenge!

59. Training new council members on website

60. Developing survey for 2011

62. http://bit.ly/fafessentials Learn more at:

63. http://bit.ly/fafessentials Learn more at:

64. Thank you! Let’s keep the conversation going… NetWitsThinkTank.com http://bit.ly/fafeNews http://bit.ly/fafsocial40