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The Power of Ad Networks
1. Click* 2009 Digital and Online Marketing Summit
The Power of Ad Networks
May 2009
2. Agenda
• Introduction
• Benefits to Advertisers
• Every Dollar Counts
• The Effects of the ‘Credit Crunch’
• International Ad Networks
• Local Ad Networks
• Case Studies
3. Introduction
• What is an Ad Network?
• Advertisers Publishers
• Ad Networks Categories
• Display, in-text, online video, mobile, in-game, online-radio, blog, RSS
feeds, email, podcast, widgets
• Ad Network Types
• Representative: Transparent list of sites
• Blind: List not disclosed
• Targeted: Behavioral & Contextual
• Ad Network Models
• CPM: Cost Per Thousand
• CPC: Cost Per Click
• CPL: Cost Per Lead
• CPA: Cost Per Action
• Ad Networks Focus
• General: Run of Network
• Vertical: Channels
4. Benefits to Advertisers
• One-stop shopping
• Flexibility
• Low cost and value for money
• Performance based campaigns
• Results, Results, Results
• High ROI
5. Every Dollar Counts
Giants of different industries spend billions of dollars a
year on advertising
• Accountability
• Interest in the user’s journey
• Post Impression and Post Click Tracking
• Online brand measurement with the use of
Dynamic Logic or Insight Express
6. The Effects of the ‘Credit
Crunch’
• In comparison to 2007 advertising spends declined
by 1.7% in the first 9 months of 2008
• During the same period online advertising
increased by 7%
• Branding budgets are being significantly reduced
• Performance and results are of utmost importance
• Advertisers require full accountability of online
spends
Source: TNS Media Intelligence
7. International Ad Networks
• Tribal Fusion: Serve 20 billion impressions and reach 230 million users a
month worldwide
• 24/7 RealMedia: 5th Largest US Ad Network , developed Open Adstream;
a fully integrated Campaign Management tool
• Vibrant Media: In Content Video advertising using the IntelliTXT platform.
Allowing publishers to generate revenue from non traditional ad
placements
• Ad Pepper: Targeting based on semantics
• RightMedia: Buying and Selling ad exchange, 80K active buyers and
sellers, 8 billion+ daily transactions and 260k creatives in circulation
• Advertising.com: AKA Platform A, reach 9 out of 10 online users,
premium and performance based solutions for advertisers
• Google: Contextual Text, Image and Video advertising
8. Local Ad Networks
• e-Marketing: Delivers 1 Billion Ad Impressions per Month and reaches
23.8 Million Unique Users per Month
• alClick: Large network serving over 10 million ads a day
• Tiger Fish: Reach of over 30,000 locally based consumers across both
Arabic and English content