2. SpiralOut Consulting is a company I
founded to help startups and small
businesses with marketing and social
media. I provide a full variety of marketing
and web services such as business
planning, strategy, integrated marketing,
market research, business development,
online advertising, and more.
!
> Since it is my own business, I handle all
project management, sales, business
development, account management, and
client marketing management activities.
These are some online publications I’ve
been quoted in.
These are some organizations I belong to.
I built this website myself using Wordpress,
and created the company logo in Adobe
Illustrator.
3. Turke’s Omega-3 Gourmet Foods is a
startup food company I’ve been working
with since 2010. They have been trying
to establish a presence in the very tough
Fast Moving Consumer Goods (FMCG)
market. During that time, I’ve helped
them in a variety of areas, including:
• Created company's marketing plan,
which included an analysis of the
marketing mix, identified their ideal
customer, and determined key
geographic target markets.
• Built company website using Wordpress
(they supplied the colors and logo).
• Created business development materials.
• Designed product brochures.
• Assisted with product label design.
• Planned and implemented social media.
• Created YouTube video.
Key Accomplishment: Helped company
secure its first wholesale order.
4. Created company Facebook, Twitter, and YouTube pages.
Created YouTube video of in-store product
demo, and used the video to educate
customers about the company’s products
and the heath benefits of omega-3’s.
5. This was a Facebook cover photo
I had a graphic designer make for
one of my clients.
!
I didn’t like it, so I redesigned it
myself using Photoshop:
Improved:
• Value proposition
• Background image
• Product image
• Fonts and font colors
• Overall feel of ad
6. Driving Engagement: Handling sensitive
situations:
Used a targeted local ad campaign to achieve
results unheard of in this client’s industry.
9. Client Facebook Cover Image
Value proposition
I hired and managed a graphic designer to create this ad for my
client. I provided instruction on the color scheme and images to
be used, and worked with client to determine the value proposition.
10. !
Amano Music has been creating large scale
music projects and 30-second spots for the likes
of Coca-Cola, GE, McDonald’s, Porsche,
Samsung, and Volkswagen (to name drop a few).
We were excited when Ben Amano himself asked
us to partner in a social media initiative – get him
online! We created a custom Facebook banner
and timeline, and linked his Spotify account that
currently houses all of his greatest hits. We also
created a Twitter page and YouTube channel for
additional cross-promotion and web presence.
Tabs to promote
Spotify playlists,
Twitter, and
YouTube content.
11. E-commerce Management
!
BeyondTheVineyard was an
e-commerce website I created to sell
wine accessories online.
• Generated over $3,600 in monthly
sales by second month of operation.
• Sourced over 1,000 products by
attending trade shows and
networking with suppliers via social
media.
I conceptualized the brand and
website layout, and designed the
user experience based on e-
commerce best practices. Then, I
hired a web developer and web
designer to build the site on the
Magento CMS platform, and
managed the project to completion.
I offered both dropshipped and
inventoried products, and also sold
on Amazon and eBay.
!
12. Pulse Ventures, Inc was holding company I
established to create and develop a family of
niche e-commerce and informational
websites to provide customers with anything
that might enhance their lives in some way.
• Sourced and sold a variety of products online, from
picnic baskets to rare European CD's.
• Conducted market research, identified opportunities,
and created branded niche websites.
• Hired / managed freelance professionals for graphic
design and web development projects.
13. HobokenFoodCritic was a blog I created to tell the
story of the Hoboken, NJ lifestyle through experiences
at local food establishments.
• Earned backlinks and recognition on several local
websites, including NJ.com, was approached
several times by reality TV scouts, and received
many private invitiations from restaurant owners.
• Consistently averaged 3,000 visitors per month.
14. Thought Leadership
!
This is my personal blog / website
which I created to share my
experiences and thoughts about
business success and personal
success.
!
Since I read a lot of books, I also
offer recommendations on some
of my favorite books.
!
I hope to continue creating
content for the site as I grow and
learn in the future, and hope to
serve as an inspiration to help
people achieve great things.
15. SnackBuilder is a startup food company that
creates healthy, engaging snacks that kids build
before they eat. I was a co-founder of this
company, and handled all the digital marketing
and technology strategy/implentation.
• Won 2013 Lean Startup Machine startup competition.
• Developed/implemented online marketing strategy.
• Managed Google Adwords campaign.
• Generated interest in products through landing page.
• Interviewed prospective customers.
• Secured press feature in NJ Tech Weekly.
16. This was a mind map I created
for a startup digital signage
company to help them visualize
a go-to-market strategy.
Strategic Mind Mapping
17. Market Research
The below slide is from a market research project I lead on
behalf of an activity tracking device startup. We created a
survey for over 9,000 customers, utilized SPSS for cluster
analysis, and provided insights on customer segmentation, key
geographic target markets, and customer demographic profiles.